Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl

“Your Window to the Future”

Agenda

Key Activities

Key Resources

Key Partners

App Prototype (Online)

Key Activities

Customer development

Marketing

Sales

Operations

• Channels management and customer satisfaction assessment gaining customer insights to generate, test and optimize the concept

• Hypothesis: Customer satisfaction assessment: send questionnaires by e-mail, website,…

• Execute marketing campaigns create brand awareness

• Hypothesis: Internet based campaigns, campaigns in schools and universities,…

• Manage sales partners and alliances increase the vacancies offer

• Record outcome of vacancies filled gather information to improve future operations

Support

• Execute operations Link between students and companies/ organizations

• Support clients assist companies and students Premium options assist students and companies who want to have access to a more customized service

• Hypothesis: only one premium option or different types of premiums

Main activities

Key Activities

Infrastructure

Human Resources

Financial and Accounting

Informatics systems

• Development of the website and app base of StudensTry business, need to reach the customers

• Hypothesis: Comments section option, research filters,..

• Hire and evaluate team make sure that team’s goals are aligned with StudensTry’s vision and the team is meeting the needs of StudensTry

• Hypothesis: how many people should integrate the team, should we have one team per country,…

• Manage cash flows make cash flows projections, manage shortfalls, set cash flows targets,

• Hypothesis: types of payments (companies: pay per click and students: success fees)

• Technical development of the website and app creation of crawlers and design

Support activities

Key Activities

Activities Immediate Predecessors Department

A. Search for a job START Operations

B. Jobs announcements A Partner Companies

C. Interactions with partners to get jobs

B Operations

D. Advertising campaigns C Marketing and Sales

E. Work with marketing team C (worst case scenario not succeeded)

Marketing and Sales

F. Apply for a job C (if succeeded) Clients: Students

G. Work with marketing team F (worst case scenario not succeeded)

Marketing and Sales

H. Pay success fee F (if succeeded) Clients

I. Account for revenues and costs

H Finance Department

Process example: search for a job

Key Resources

Key Resources

Position Marketing DirectorMain Goals Acquisition of new customers every week and keeping the website

advertised trying to make it a top of mind Strategic Tasks

Identify targets. Plans the marketing and advertising activities as well as the action plans for sales.

Tactical tasks

Promotes the offer in the Target markets, make executive sales visits, make presentations and contracts of advertisement and sales.

Guides Use Google Adwords, Analytics and Trends to do campaigns, search for trends among other advertisement campaigns

Position Operations DirectorMain Goals Assuring that the website has new, different and appropriate jobs

every week Strategic Tasks

Identify and selecting the jobs offers. Defining the plan for the premium services.

Tactical tasks

Making the transitions between the customers and the companies and the customers and the premium service

Guides Using CRM for contacting and interacting with customers and using databases for the interaction with the companies

Key Resources

Position Financial DirectorMain Goals Assuring that the financial information and all the financing process is

working at a 100% levelStrategic Tasks

Checking and planning the revenues and costs sources Taking care of the financial legal part.

Tactical tasks Managing the Website revenues, costs and other financial information

Guides Working with accountants and financial programms

Position General DirectorMain Goals Assuring that every business is working at 100% level

Strategic Tasks

Planing the business at a top management level, Taking care of the legal part of the business.

Tactical tasks

Delegating the business tasks to the directors of the main areas, coordinating the directors. Works on the company investments and profitability and takes actions regarding the company stakeholders

Guides Working with strategic tools to assure market penetration and growth

Key Resources - Hypotheses

Hypotheses How to validate hypotheses

General Director

The need for having someone managing and coordinating all business areas 

Research of the main business areas of the project

Marketing and Sales Director

The need for having someone responsible for Sales and Marketing of the company 

Market forecast on calculated Sales and Customers/Companies

Operations Director

The need of having someone coordinating the major operational tasks  

Research on the most important operational activities

Financial Director

The need of having someone taking care of the financial and accounting part 

Research of financial parts for the business by listing all the financial activities

Key Partners

Key Partners

At the beginning: Identified the 10 most important Hypotheses

Already validated:

Customer Segments Customer Relationship Value Proposition

Business Canvas Area Hypothesis How to validate?

Revenue Stream Pay per click, Premium Service, Company Adv., Freemium Service

Interviews (cont.)

Key Partners Human Resources Companies; Parish Councils; Universities and High Schools

Interviews (cont.)

Key activities Management of Online Platform;Marketing through social media

Group Analysis

Key Resources Registered Students and Partners Market Forecast

Cost Structure Operational Costs; Employees Group Analysis

Channels Youth radio stations; Outdoors Group Analysis

What is Missing?

Key Partners

Key Partners Key Resources we get from them

Type of Strategic Alliance

Motivations

Human Resources Companies

Know-How of recruitment processes;Connections with more companies to post offers on the platform, as well as with more candidates (students);Sponsorship

Cooperation between competing companies

Risk and Uncertainty reduction

Universities and High Schools

Students that feel the desire to register on our platform;Sponsorship

“Buyer-seller” strategic supply of students

Acquisition of resources

City Halls and Parish Councils

Connections with more companies to post offers on the platform, as well as with more candidates (students);Sponsorship

Joint-venture to develop new business cooperation

Economies of Scale

Key Partners (Cooperations so far):

Questions & Comments

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