Cláudia Correia, Margarida Teles, Patrícia Cabral, Robert Kriegl

“Your Window to the Future”

Agenda

Interviews (B2C)Interviews (B2B)SurveysLanding PageGoogle TrendsAppChannels Traffic

Interviews (B2C)

Unemployed Young People If 70% say that they need a job/internship

Portuguese Students If 70% say that they need jobs while studying

International Students If 70% say that they need jobs while studying

Customization

If 70% of the answers show that they have a high percentage of negative answers for

applications and that they want the service of giving recommendations for jobs

Automated Service If 70% of them prefers the service in this way

Accessibility/Variety If 70% of the answers show that our offer is more appealing.

Convenience If 70% answer that they have problems to find or apply to a job/internship

Subscription Fee If 70% say yes

Hypothesis and Acceptance Rule

Hypothesis Testing

Interviews (B2C)

Final Results per Segment – Portuguese Students Total of 20 Portuguese Students

interviewed Only one Hypothesis failed – Subscription

feeValue % Accept Rule

Portuguese Students (20/20) 100 70

Customization (19/20) 95 70

Automated Service (19/20) 95 70

Accessibility/Variety (18/20) 90 70

Convenience (14/20) 70 70

Subscription Fee (4/20) 20 70

Hypothesis Testing

Interviews (B2C)

Hypothesis Testing

Final Results per Segment – International Students Total of 20 International Students

interviewed Only one Hypothesis failed – Subscription

feeValue % Accept Rule

International Students (17/20) 85 70

Customization (17/20) 85 70

Automated Service (15/20) 75 70

Accessibility/Variety (18/20) 90 70

Convenience (15/20) 75 70

Subscription Fee (5/20) 25 70

Interviews (B2C)

Hypothesis Testing

Final Results per Segment – Young and Unemployed Students Total of 20 Young and Unemployed People interviewed Only one Hypothesis failed – Subscription fee

Value % Accept Rule

Young and unemployed People (20/20) 100 70

Customization (20/20) 100 70

Automated Service (19/20) 95 70

Accessibility/Variety (16/20) 80 70

Convenience (20/20) 100 70

Subscription Fee (3/20) 15 70

Interviews (B2B)

Interviewed Companies

Interviews (B2B)

Galp would be willing to consider the use of a job

searching website

About the concept “Interesting but remember

that there are already similar ideas on the market”

Willingness to pay for the service

Timwe already uses job searching websites and

would be interested in use StudensTry

About the concept “Good idea. It seems easy

to use and it will attract young people”

Willingness to pay for additional services

Conclusions

Interviews (B2B)

L’Oreal would consider the use of a new job search website if it represents

value added

About the concept “landing page attractive and dynamic, very

interesting concept. Bet on innovation”

Suggestion “Consider also activities with social responsibility and the

implementation of a previous assessment analysis of the candidates”

Conclusions

Surveys

0

20

40

60

80

Responses (74)

International StudentsPortuguese StudentsYoung, unemployed

Advertisement Success Fee0

10

20

30

40

50

60

70

80

Yes No

Success Fee (WTP): Range between 5 – 100 € (ca. 65% would pay 10€ or less)

Feature Analysis:(unbalanced scale from not at all important (1) to extremely important (5):

Easiness to use/Accessibility (4.16) Variety of job offers (4.11) E-Mail Job Notifications (3.51) Customized Service (3.32) Mobile App Support of Service (3.32) Personalized Assistance (3.20) Community/Forums with other users (3.03)

42

32

60

14

36

32

6

Surveys

Concept Evaluation:(unbalanced scale from Dislike Extremely(1) to like extremely (7):

Mean Value of 5.9

72% of the participants liked the concept very much (6) or extremely (7)

Likeliness to register on the platform: (unbalanced scale from very unlikely(1) to like extremely (7):

Mean Value of 5.3

81% of the participants ranked the likeliness to register at least with a (5)

Next Steps:

Goal: at least 100 participants in the survey

Detailed SPSS analysis of the responses

On basis of the surveys + interviews: change/adjust the business model

Landing Page

Link: http://www.mylanderpages.com/studentstry/STUDENTSTRY2015

StudentsTry App

Google Trends

Possible Demand

The most searched/famous words in our business

area

Words/Expressions March, 2015

Job Offer 9,9% Global Search

Emprego 9,8% Portuguese Search

Summer Internship 8,0% Global Search

Internship 7,3% Global Search

Estágio 6,7% Portuguese Search

Estágio de Verão 6,7% Portuguese Search

Job Platforms 5,9% Global Search

Oferta de Emprego 5,9% Portuguese Search

Part-time 1,8% Global Search

Plataformas de Emprego

10% (only in 2014, then is 0%)

Searched Words

Channels traffic

Currently we have 72 likes, but awareness is exponentially increasing so by next week we expect to overpass the 100 likes.

Channels traffic

Channels traffic

The Landing Page grew exponentially since the last week, so that we reached the goal of get-ting 100 people on our website

Regarding E-mail Subscription, we have still low numbers Work more on that in the next weeks

The conversion rate is not equal for Candidates and Companies:

15 people clicked on Candidate

12 people clicked on Company

102

Questions & Comments

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