strengthens your brand - commodity classicaug 19, 2016 · exhibitors, aendees, education and...
TRANSCRIPT
Established in 1996, Commodity Classic is the nation's largest farmer-led, farmer-focused convention and trade show.
Commodity Classic is the annual convention and trade show for these membership associations:
Trade Show Exhibit • Educational Sessions What’s New & Mini What’s New Sessions • Unique Experiences & Spaces • Video Wall • Media Coverage
NEW in 2016!
COMMODITY CLASSIC STRENGTHENS YOUR BRAND
M A R C H 3 - 5 , 2 0 1 6NEW ORLEANS
The nation's leading farmers come to Commodity Classic to see the latest technology, discover the newest ideas, learn the latest management practices and talk with their fellow farmers from across the United States.
Commodity Classic is also where farmer-leaders from across the U.S. gather to conduct business for their commodity membership associations.
Whether you're an equipment manufacturer, input provider, agribusiness, technology company, or service provider, Commodity Classic is where you are guaranteed to reach the best farmers in America—and thousands of them.
The farmers who attend Commodity Classic are:
• Early adopters of technology and innovation
• Eager to learn about what's new and exciting in agriculture
• Interested in discovering ways to improve their profitability and productivity
• Willing to provide valuable feedback and input on your products and services
• Leaders in their commodity membership organizations
• Ready to engage with your company in deep conversations
• Involved in their industry, their communities and the future of agriculture
Reach the Nation’s Leading Farmers. All In One Place!
“I have attended countless shows in my career and rate the Commodity Classic as the premier show in the country...hands down.”
—2015 Exhibitor
Commodity Classic: Where America's best farmers come to learn from and engage with the companies they count on.
Commodity Classic provides a wide range of unique ways to build brand equity, launch new products and services — and engage the farmers you want to reach:• Exhibit space at the huge trade show where farmers spend hours
visiting with the companies they do business with—and discovering new products and services they want to adopt.
• Educational sessions allow you to present your brand's products and services in an environment that engages growers.
• What's New/Mini-What's New Sessions provide a showcase for new products, services and innovation—and drive farmers to your exhibit booth to learn more.
• Special events provide unique sponsorship opportunities that place your brand in an exclusive environment that you call your own.
• The massive video wall debuted in Phoenix in 2015. Choose from among a variety of sponsor packages that put your video content in front of attendees dozens of times over the entire duration of Commodity Classic.
• Unique experiences and spaces are limited only by our collective imaginations. Contact us to explore ideas and opportunities that can help your brand stand out.
• The nation's ag media outlets come to Commodity Classic by the score. Don't miss this opportunity to get earned media coverage for your brand.
REACH YOUR TOP CUSTOMER WHOSE AVERAGE FARM
OPERATION IS:
3,009 total acres 1,247 corn acres 1,122 soybean acres 1,247 wheat acres 467 sorghum acres
Engage the Farmers You Want to Reach
TRADE SHOW EXHIBIT DETAILS
2016 Exhibit Space Investment
1-5 Booth Spaces - $1,375 each 10'x10'
6-13 Booth Spaces - $1,250 each 10'x10'
14-20 Booth Spaces - $1,150 each 10'x10'
21 (+) Booth Spaces - $1,025 each 10'x10'
51 (+) Booth Spaces - $975 each 10'x10'
Note: Inline Premium booth locations are designated on the floor by Commodity Classic
and are an additional $325 per booth.
New exhibitors may be assigned space as available based on contract receipt after space
is released June 1, 2015.
Go to www.commodityclassic.com for 2016 Exhibitor FAQs
PLAN AHEAD! THIS PREMIER TRADE SHOW HISTORICALLY SELLS OUT
EARLY WITH A WAIT LIST
• EQUIPMENT - 85• CHEMICALS & NUTRIENTS - 67• ORGANIZATIONS - 58• TECHNOLOGY - 42
• MARKETING, INSURANCE & CONSULTING - 33
• GRAIN STORAGE & PROCESSING - 24
• OTHER - 22
• SEED - 12
• MEDIA - 12
Types of Products & Services Exhibiting in 2015
Commodity Classic has shattered annual attendance records for the past several years.
Records set in 2015 included:
pTotal attendance:
(up from record 7,325 in 2014)
pTotal farmer attendance:
(up from record 3,874 in 2014)
pTotal first-time attendees:
(up from record 1,261 in 2014)
pTotal acres in attendance:
(up from record 8,271,536 in 2014)
pTotal exhibiting companies:
(up from record 301 in 2014)
pTotal exhibit space sold:
(up from record 126,200 in 2014)
TOTAL GROWERS at the 2015 Commodity Classic represented:
• Nearly $5 billion in Total Gross Farm Income• More than $1 billion in Total Equipment Purchases• Nearly $875 million in Total Seed & Chemical
Purchases• More than $858 million in Total Fertilizer Purchases
The AVERAGE GROWER attending Commodity Classic in 2015 represented:
• $1,786,103 Gross Farm Income• $365,829 Annual Equipment Purchases• $318,274 Annual Seed & Chemical Purchases• $312,363 Annual Fertilizer Purchases
These are leading farmers at Commodity Classic, so other farmers back home pay attention to what they do and what they say. The average farmer attending Commodity Classic impacts the decisions of another five to ten farmers back home. That means farmers at Commodity Classic have a significant influence on up to 106,220,160 total acres and more than $26 billion in equipment, seed, chemical and fertilizer purchases!
Source: Commodity Classic Registration & Electronic Survey; USDA NASS Jan. '15; USDA WASDE Mar. '15; USDA ERS Dec. '14
Commodity Classic by the Numbers
7,9364,3281,409
11,220,084
355170,500
net sq. ft
What’s New for 2016 in New OrleansThe 2016 Commodity Classic promises to be bigger and better than ever. The Association of Equipment Manufacturers (AEM) and many of its members will join the annual event in 2016.
The addition of AEM and many of its members will bring even more exhibitors, attendees, education and excitement to the 2016 Commodity Classic.
A bigger, more robust trade show.In 2016, there will be even more trade show space available—and Saturday trade show hours will be extended. Additionally, the main stage area within the trade show will feature a robust schedule of educational sessions—a new addition to Commodity Classic in 2016.
If you have exhibited at Commodity Classic in the past, 2016 provides a great opportunity to stake your claim early and expand your presence on the trade show floor to create an even bigger footprint for your brand. If you have never exhibited, 2016 will be a great time to make the investment to reach a huge audience of potential customers.
An unwavering focus on farmers.Commodity Classic always has been and always will be a farmer-led, farmer-focused convention and trade show. Commodity Classic programming will continue to be developed by the Commodity Classic Grower Committee, which reviews and selects educational presentations, speakers and other grower experiences during the event.
Bottom line: Commodity Classic is for farmers and about farmers—especially large, innovative growers who are thought-leaders and early adopters.
With the AEM presence, we expect to have an even broader selection of equipment and technology covering more agricultural commodities and practices. That will further diversify the attendees—from farmers to ag media. That's good news to companies looking to expand their reach and visibility in the agricultural marketplace.
New additions to the schedule in 2016.The 2016 schedule includes some exciting changes that offer a distinct advantage to exhibitors:
• An early morning preview of the trade show for media on Thursday
• Opportunities for qualified exhibitors* to provide customers with a Thursday morning preview of the trade show
• Opportunities for qualified exhibitors* to host private customer events in their trade show booth on Thursday after show close
• A full slate of educational sessions held right inside the trade show on the main stage
• Expanded trade show hours on Saturday
• Expanded opportunities for sponsorships and visibility for your brand
*Special opportunities for Platinum/Gold sponsors and 40+ booth exhibitors.
CommodityClassic.com
SEE AND HEAR WHAT EXHIBITORS SAY ABOUT COMMODITY CLASSIChttps://youtu.be/5qfmF04DOw0
Discover more about exhibit and sponsor opportunities at the 2016 Commodity Classic in New Orleans:
For exhibitor information:
Kristi [email protected]
For sponsor information:
Peggy Findley Abby Podkul636.677.4157 [email protected] [email protected]
Join us for the biggest Commodity Classic ever!
March 3-5, 2016 Ernest N. Morial Convention Center
New Orleans, Louisiana