strategy summit: rob kirschbaum - dsm’s journey from mining to sciences
TRANSCRIPT
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Stavanger, 29th January, 2015
Innovating 4 Change at DSM
Rob Kirschbaum, CEO SakuragiConsult(former VP Open Innovation DSM)
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Introduction to Royal DSM
Innovation- Open Innovation model- DSM Innovation Center- The “Balancing Act”
Breakthrough examples- Health- Sustainability
Take aways
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© 2014 DSM. All rights reserved
DSM at a glance*
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Sales~ €10 billion
EBITDA~ €1.3 billion
Globalpresence
~24,500employeesworldwide
Listed atEuronext NYSE
Share pricequintupled in25 years
• DSM is a global Life Sciences and Materials Sciences company active in health,nutrition and materials
• DSM delivers innovative solutions that nourish, protect and improve performance inglobal markets such as food and dietary supplements, personal care, feed, medicaldevices, automotive, paints, electrical and electronics, life protection, alternativeenergy and bio-based materials
• 5% of Turnover in R&D (~2500 Fte)
SustainabilityleaderTop rankingDow JonesSustainabilityIndex
* 2013 numbers total DSM
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DSM – understands change
Coal Mining CommodityChemicals
SpecialtyChemicals
Life Sciences &Materials Sciences
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Successful transformation track record
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Evolution
Life Science Products
Coal
Fertilizers
Petrochemicals
Performance Materials
Bioterials / Biologics
Chemical engineeringPolymer technology
Life SciencesMaterials Sciences
Mechanical engineering
Modern Biotechnology
Technological competences1902 1930 19701950 1990 2000 2010
Classical Biotechnology
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Significant transformation (Sales %)
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Chemical synthesis &biotechnology
Energy, chemistry &polymer technology
Biotechnology
Hoffman La Roche’sVitamins (1930s)
DSM (1902)
Gist-Brocades (1869)
VitaminsOmega’s
CarotenoidsPremixes for food & feed
EnzymesMinerals
Cultures & YeastsNutraceuticals
PharmaceuticalsCellulosic bioethanolBiomedical materials
Bio-plasticsHigh Performance PlasticsPolyamides and precursors
Resins for coatings andcomposites
Functional MaterialsSolar – advanced surfaces
Life Sciences
Materials Sciences
Building on an impressive history
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DSM’sorganization
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Supervisory Board
Managing Board
Functional Excellence
Shared Services
Associates
DSM SinochemPharmaDPx Pharma POET-DSM
Nutrition
DSM FoodSpecialties
DSM NutritionalProducts
Performance Materials
DSMDyneema
DSM Resins &Functional Materials
DSM EngineeringPlastics
Corporate Staffs
Polymer Intermediates
DSM FiberIntermediates
DSM InnovationCenter
DSM Bio-basedProducts & Services
DSMBiomedical
DSMAdvanced Surfaces
LIFE SCIENCES & MATERIAL SCIENCES
12%4%
7%2%
24%
3%6%8%
7%
9%
11%
7%
Attractivemarketsof DSM Food &
Beverages
PharmaE&E
Textiles
Automotive
Building &Construction
OtherInfantnutrition
DietarySupplements
AnimalFeed
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PersonalCare
2013 Sales by end-market
(Food)Packaging
DSM offers products & solutions to a wide range of markets
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• Our purpose is to create brighter lives forpeople today and generations to come
• We connect our unique competences in LifeSciences and Materials Sciences to createsolutions that nourish, protect and improveperformance
Mission
Deafbeel
Global societal trends drive DSM’s markets
Population growth
Wealth
Resources constraints
Sustainability
UrbanizationHealthcare costs Energy security
Food security
Ageing population
MaterialsNutritionHealth
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DSM in motion: driving focused growth
Challenge: >9 billion people in 2050!
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Deafbeel
“We cannot besuccessful nor can wecall ourselves successfulin a society that fails”
Feike Sijbesma,CEO, Royal DSM
SustainableManufacturing/Raw Materials
Energy Security
Health Food & NutritionSecurity
People
Planet
ProfitScience & Innovation Themes a Sustainable Company
People+
Eco+
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Introduction to Royal DSM
Innovation- Open Innovation model- DSM Innovation Center- The “Balancing Act”
Breakthrough examples- Health- Sustainability
Take aways
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FOR INTERNAL USE ONLY
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Deafbeel
20%Innovation Sales 2015
@ ~5% higher Gross Margins
Top QuartileMcKinsey InnovationBenchmark 2012
€1BDisruptive Platforms, 2020
Building an intrinsically innovative company
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Deafbeel
Science @ work
R & D
Innovation
Competences
TechnologyPlatforms
KnowledgeIdeasIP
Market SolutionsBusinessModels
InventionsKnow-how
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Deafbeel
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Breakthroughs can be “Proudly Found Elsewhere”
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Why do we need Open Innovation?
99.9996% of world population outside DSM!
Networks needed!
DSM
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Contrasting principles of Innovation
•Closed Open
• All smart people work for us Most of the smart people do not work for us
• Invent, develop, produce yourself Add internal & external forces
• Discover and get to market as No1 We can profit from outside R&D
• Commercialize quickly Choose the best business model
• Create most and best idea’s to win Use internal and external idea’s to win
• Control your IP to defend positions Profit from other’s and combine with own IP
• The Lab is our World ! The World is our Lab !
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Prof. Henry Chesbrough: 2003 ~2012
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Open Innovation means Opening doors!
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Value Creation by Open Innovation
Fuzzystart
Welldefined
goal
Interaction /Synthesis
Intellectual Asset Management
LicensingIn Venturing
Spin in
JointBusiness
Developments
Acquisitions
LicensingOut
Spin out/off
Divestments
R&D services
Market Scouting / Business Intelligence
Competence Development, Technology Intelligence
Open innovation has become a competitive necessity!
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It works muchbetter whenOpen!
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Innovation is like a parachute……Innovation is like a parachute…It works much better when it’s open!
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DSM Innovation CenterDSM Innovation Center
EBA Biomedical
EBA AdvancedSurfaces
EBA Bio-basedProducts &Services
BusinessIncubator
New Business DevelopmentNew Business Development
CTO Office
Venturing
Excellence inInnovation
Licensing
Enablers / AcceleratorsEnablers / Accelerators
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Venturing: How to mitigate risks?
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DSM Venturing Mission
Competence center for external (VC) participationsaimed at boosting innovation & growth
Window to the world• Explore new emerging markets, technologies and products
to enhance product portfolio, technology toolbox and business model(s)
Strategic value• Add value internally and externally• Facilitate strategic co-operations with start-ups
Financial return• Portfolio approach• Returns needed to pay for cost and capital and be a sustainable activity
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Venturing integral part of innovation
Since 2001• Scouted and screened more than 5,000
companies, window on-the-world
Resulting in• ~50 direct investments; >20 active in
current portfolio• Partnerships and collaborations with >50
companies in various forms
Venture 2020 Strategy• (just) 4 focus areas• Industry savvy within Venturing• Strategic remains primary drive• Financial performance boundary
condition for sustainable venturing• Be present and active in innovation hubs
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Portfolio snapshot of direct investments – May 2014
Nutrition (Bio)medical OtherBioBased
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FOR INTERNAL USE ONLY
Corporate VenturingA win-win situation is the objective
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FOR INTERNAL USE ONLY
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1
2
3
4
5
6
7
8
9
Innovation Aspirations
Innovation Strategy
Idea Generation and Validation
Project Management
Commercialization and Launch
Portfolio Management
External Networks
Organization
Culture and Talent
2.0 2.5 3.0 3.5
Industryaverage
AverageDSM 2006
AverageDSM 2010
Monitoring Innovation Performance
Scale 1 - 4
ID 2012
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Product newto DSM
Market new to DSM“Adjacent Business”
New toThe World
Mature
Managing the Portfolio across Levels
Emerging
Growth
Decline
Mar
ket l
ife c
ycle
ImprovedProduct
Disruptiveness
1~1.
5yr
EstablishedProducts andBusiness Lines
1.5
–3
yr3
-5
yr5
-9
yr
NewPlatforms
Break-Away
NewApplicationsandAdjacencies
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Portfolio management of innovations
Emer
ging
Mat
ure
Existing New
Renew & Growexisting position
Maintain &Strengthen
existing position
Expand toadjacentmarkets
Red BoxExplore & Build
Disruptiveness
Mar
ket
Mat
urit
y
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Breakthrough versus Incremental InnovationThe Balancing Act
Long term VisionEntrepreneurshipAgility
Medium term VisionOperational ExcellenceLower risk
Pilot plantsScaling-up
BreakthroughInnovation
Innovation Center Business Groups
Sustainable, Profitable Innovations
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Arnitel® Eco A high performance thermoplasticelastomer
Partially made from renewableresources, using rapeseed oil.
Adding new performances, like UVand heat resistanceEco+
A high performance thermoplasticelastomer
Partially made from renewableresources, using rapeseed oil.
Adding new performances, like UVand heat resistanceEco+
Panliners of Arnitel Eco,lowering the carbon footprintenabling higher temperatures
Panliners of Arnitel Eco,lowering the carbon footprintenabling higher temperatures
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The first natural, scientifically substantiatedsolution for healthy blood flow
EFSA (proprietary) health claim:
“Fruitflow® helps maintain normal plateletaggregation, which contributes to healthy blood flow”People+
The first natural, scientifically substantiatedsolution for healthy blood flow
EFSA (proprietary) health claim:
“Fruitflow® helps maintain normal plateletaggregation, which contributes to healthy blood flow”People+
FiSA 2012 : Fruitflow® one of themost innovative products of the yearFiSA 2012 : Fruitflow® one of themost innovative products of the year
Maxilact®
The freedom to enjoydairyPeople+
Lactose free is one of thefastest growing segments
in dairy, driven byincreasing awareness oflactose intolerance andhealth & wellness trend.
Maxilact® breaks downlactose in dairy products,making them suitable for
lactose intolerantconsumers.
DSM was the first companyto commercialize lactaseand has been innovating
ever since to meet today’sand tomorrow’s lactase
needs.
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Brewers Clarex ™Natural beer stabilization system for extended shelf life
‘With DSMs Brewers Clarex™CO2 emissions from brewing
1 hectoliter of beer are reducedbetween 5 and 8%’
‘Every December, in the UKa billion pints of beer
are being sold’
Eco+ example
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Reducing Methane Emission from Cattle
Identification and development of a feed additive(s)solution to:1. reduce methane by 25-30% in vivo2. with the potential for better performance
(increased milk yield, increased daily weight gain, etc.).Eco+
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BioBased: Beyone™ 1 for Wind Mills
Bright ScienceWindmill blades from Beyone™ 1 resinSuperior fatigue resistance using a styrene-free, cobalt-free resin with 40 % bio-content
Brighter LivingFast blade manufacturing:increased production output per moldReduced Eco-footprint vs. epoxyElimination of exposure during bladeproduction
TrendsSustainable energy generation
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Biobased: Waterborne Decorative Coatings
TrendsNeed for sustainable paintsReducing the carbon footprint
Bright ScienceBio-based waterborne alkyd emulsions,VOC free, high performance
Brighter LivingRenewable content between 40 – 70%Protecting indoor air quality andimproving working conditions
Application:
Primers and high gloss paintsfor professionals and DIY
© 2013 DSM. All rights reserved
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EcoPaXX®: Engine cover
Bright Science70% bio-based engineering plasticSuperb surface appearanceHigh thermal resistance up to 250C
Brighter LivingReduction of 40% of the CO2 emissionscompared to conventional polyamides
TrendsReducing carbon footprint
Mercedes A class: reduced CO2footprint with 40%
A new standard in hand protection
The world’s most cut resistant fiber
8x thinner than Nylon
2x thinner than aramid and any HPPE……
…. results in a new level ofprotection with no compromise incomfort or durability!!
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Deafbeel
Introduction to Royal DSM
Innovation- Open Innovation model- DSM Innovation Center- The “Balancing Act”
Breakthrough examples- Health- Sustainability
Take aways
New exciting growth platforms established3 Emerging Business Areas up and running
DSM Bio-basedProducts & Services
DSM Biomedical
Advanced Enzymes andYeast platforms:
enablingAdvanced Bio Energy
and Bio-based chemicals
Innovative materials thatdeliver more advancedclinical procedures and
improved patientoutcomes
Aspiration by 2020: sales up to €1bn at high EBITDA margin
Slide 50
DSM Advanced Surfaces
Smart coatings and surfacetechnologies to boost
performance in the solarindustry
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DSM Biomedical
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DSM Biomedicalmaterials improveover 4.4 millionpeople’s lives,
every day.
FOR INTERNAL USE ONLY
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A new application for Dyneema® Purity:Fixation of transplanted ligaments in the knee
A continuous loop made fromDyneema® Purity is used tosecure the soft tissue transplant,providing strength and stiffness
The application of these verystrong yet soft fibers reducetrauma to the transplant
Product is ingredient-brandedwith the Dyneema® Purityingredient logo
Innovation in Biomedical Materials
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Materials evolution
Treatment moves from repair to healing
Stimulation ofBone growthCartilage repair
Orthopedic OrthopedicOrthopedic CMFCardio
Pacemaker leads Hip implants Bone cement
Ophthalmology Orthopedic
Back-of-the-eyemedication
Resorbable screwstendon repair
• Material stays in the body• Highly durable• Maintaining mechanical
properties over years
• Controlled drug release• Disappears after use
• Healing by stimulation andgrowth of patients’ own tissue
• Disappears over time
BIO-INTERACTIVEBIO-ACTIVEMedical coatings
and polymers
BIO-PASSIVEResorbable polymers
and Drug DeliveryTherapeutic materials,Regenerative medicine
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Open Innovation in biomedical materials
EBABiomedical
LicensingIn
VenturingSpin in
JointBusiness
Developments
Acquisitions,Alliances / JVs
LicensingOut
Spin out/off
Divestments
R&D services
JointR&D
Device design;Exclusive material developments
Scientific Advisory Board& other Consultants
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Public PrivatePartnerships
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BiomedicalMaterials
Medical DeviceDevelopment
Medical DeviceManufacturing/ Assembly
ImplantSurgery
PatientAfter-care
License agreements
Extended offering
Materials
Assembly
Jointdevelopment
Royalties
US$ 1.5bn US$ 150bn >US$ 150bn
Device SupplyAgreements
Component SupplyAgreement
Materials SupplyAgreement
Move Forward selectively in the Value Chain
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Biomaterials history at DSM
Medical CoatingsR&D efforts
started in DSMDesotech
First sales ofDyneema Purity®
fiber for kneeligament fixation
First salesMedical Coatings
Start of UH andDrug Delivery
activities
BMM PublicPrivate
Partnershipfunded by Dutch
government
Medivas technologyacquisition for Drug
Delivery
Bionate® II PCU
AntimicrobialCoatings
Next generation UHproduct
VitroStealth® non-biofouling coatings
Start of DSMDyneema’s MedicalR&D Efforts
Official launchof Dyneema
Purity®
orthopedicsutures
BiomedicalEBA launched
PTG Acquisition (est. 1989)
First cardiovascular andophthalmic drug deliverydevelopment agreements
First sales of DyneemaPurity® fiber in
cardiovascular and spinalapplications
ActamaxDSM-DuPont JV
HQ move toBerkeley, CA
DSM targetsEBA sales in2020 > €1bn
Expandedportfolio forophthalmic
applications
Kensey NashAcquisition
20122000 2002 2004 2006 2008 2010
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DSM Bio-based Products & Services
Eco+
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Hydrocarbons are running out and/or become muchmore expensive
Source: http://www.trendlines.ca/scenarios.htmPeak Oil: 94-mbd in 2022The year flow breaches below today's 86-mbd: 2040The year we virtually run out (excl BTL): 2257 (less than 5mbd)
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1000 30002000
Foss
il re
sour
ce u
se
Living off the land Living off the landA briefFossilmomentin history
From the Fossil Age to the Bio-Age
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Drivers promoting a Bio-economy are changing
Induce Innovations
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Biomass “cracking” enables the Bio-economy
Lignin
Hemicellulose
CelluloseProtein
Fatty acid(veg. oil)
Starch
Fuel, Chemicals & Food
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Biomass as a source of fermentable sugars
Plant cells
Cellulose Hemi-cellulose
Lignin
Glucose
XyloseArabinoseGlucoseGalactoseMannose
Biomass
63
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Inspired by Nature – Xylose Isomerase
• C5 Yeast• Conversion of Xylose and Arabinose• Increased yield of EtOH
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From biomass to cellulosic bio-ethanol
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Enabling Advanced Biofuels
POET & DSM: two innovative leaders – oneshared vision
• Making cellulosic ethanol competitiveto grain ethanol
• Building Project LIBERTY ($250 Mlninvestment) in Emmetsburg, Iowa
• Grand Opening 3 September 2014
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DSM-POET Biomass storage yard
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69Emmetsburg, September 3rd, 2014
• Cellulosic bio-ethanol
• Renewable diesel
• Bio-Succinic
+
Current major Biomass Ventures
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Renewability is Not Enough as a Value Proposition
DSM Advanced Surfaces
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KhepriCoat® Anti-reflective coating
KhepriCoat® AR coating has best in classtransmission gain and outstanding outdoordurability.DSM is a committed partner, offeringdevelopment support and a filled pipelineof future offerings
KhepriCoat® AR coating has best in classtransmission gain and outstanding outdoordurability.DSM is a committed partner, offeringdevelopment support and a filled pipelineof future offerings
Light trapping : Next step in efficiency gain
DSM acquired SolarExcel and its proprietary light trapping technology
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DSM and the sun, an era of progress
1902 1970 2000 2010 2020
1 nano second
1~3 year
~70 Million year
~300 Million year
Coal fromcarbon layers;solar energycaptured 300million yearsago
Hydrocarbons asderivate of naturaloil; solar energycaptured 10-70million year beforeusing
Bio fuels capturedfrom biomass wheresolar energy wasstored forapproximately 1 year
Solar PV, immediateuse of solar energy
What worked for us ….
• Sustainability and Innovation go hand-in hand
• Create enough breakthrough options in the pipeline
• Nominate and empower “Intrapreneurs”
• Protect Radical Innovation Platforms
• Strategic consistency; Stay the Course!
• Accept the Balancing Act (Business & People)
• Patience is needed for Culture changes
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Product newto DSM
Market new to DSM“Adjacent Business”
New toThe World
Mature
Emerging
Growth
Decline
Mar
ket l
ife c
ycle
ImprovedProduct
Disruptiveness
1~1.
5yr
EstablishedProducts andBusiness Lines
1.5
–3
yr3
-5
yr5
-9
yr
NewPlatforms
Break-Away
NewApplications andAdjacencies
Organizing Incremental vs. Radical Innovation
Deafbeel
Key Take Aways
• Venturing improves the power to select options
• Open Innovation : A tool to rejuvenate your business
• Partnerships mitigate innovation risks
• Partner with an open mind; dare to share!
• Construct Alliances based on complementarity
• Focus on the Grand Challenges
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linkedin.com/company/DSM
twitter.com/DSM
facebook.com/DSMcompany
flickr.com/DSMcompany
youtube.com/DSMcompany
Questions ?