Strategies to overcome the Adoption Dilemma

Henning Schmidt hedersoft GmbH

About me

• Co-founder of hedersoft

• System Architect

• Software Developer

• Consultant

• Emerging technologies enthusiast

twitter: schmhen – linkedin: de.linkedin.com/in/schmhen - blog: schmhen.de

About hedersoft

• Established in 2011

• IBM Business Partner

• Web Development

• Mobile Development

• System Integration

• Social Business & Software

• IBM Notes / Domino, IBM Connections

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Agenda

• Why dilemma? What is Social Business?

• How to overcome that?

• Discussion

Why dilemma? – Definition SB

“Social Business is the ability for an organization to use its communities to

improve its performance”

Source: http://blog.socious.com/bid/54542/What-is-Social-Business-A-Clear-Definition

Why dilemma?

• Organization

• From enterprise to small companies

• Communities

• Customers or members, Prospects, Employees, Channel partners, Suppliers, Volunteers, Product partners and consultants, Analysts, Donors, Conference attendees, User groups, Chapters, Grassroots supporters

Why dilemma?

• Performance

• Improving brand perception

• Finding new customers

• Closing more sales faster

• Improving customer satisfaction while reducing support costs

• Increasing customer retention and repeat business

• Increasing revenue and profit

Why dilemma?

• This implies

• #NewWayToWork / Work 4.0

• Many organizational changes

• Many cultural changes

• Heavy shift in people’s mindset

• BUT

• Only 10-15% are obliged to employer (Gallup)

• People rather keep than share

• 90-9-1

Why dilemma? Consumers Market Share

Source: Wikipedia (https://en.wikipedia.org/wiki/Diffusion_of_innovations)

How to overcome that?

• Strategic planning

• Organizational changes

• Technology

How to overcome that? - Strategy

• Social = People

• Don’t push, generate acceptance

• People need ability to change (Enablement)

• Involve / inform employees

• Qualify employees

• People need willingness to change (Decision)

• Create and share Social Business Framework

• Active motivation to participate

How to overcome that? - Strategy

• Information

• Onboarding Package

• Communication Strategy and Concept (Events, Campain, Roadshow)

• Ongoing Communication Management

• Orientation Guide for Leaders

• Reasoning Map

• Transparency

How to overcome that? - Strategy

• Qualification

• Seminars

• Webinars (E-Learning)

• Social Learning (Wikis, Blogs)

• Self Learning

• Certificate (Community Managers)

• Reverse Mentoring

• Leadership

• Video

How to overcome that? - Strategy

• Organizational and functional Framework • Strategy Map

• Guidelines

• Roles / Responsibilities

• Social Business Principles / Processes

• Working Models

• Reporting Setup (KPI)

• Use Case Development

• Maturity Assessment

How to overcome that? - Strategy

• Motivation

• Motivational campaign

• Barcamps

• FedEx Day

• Contest / Award

• Workshop

• Gamification

• Feedback Channels

• Leaderboards

How to overcome that? - Organization

• Different user roles

• Advocate

• Ambassador

• Change Agent

• Coach

• Community Manager

• Convince, Train and Accompany!

How to overcome that? - Organization

• Community Manager

• Works with communities

• Analyses processes and “socializes” them

• Actively communicates with and for communities

• Defines and controls KPIs

• Is aware of social guidelines and is supervisor and supporter

How to overcome that? - Organization

• Involvement at early stage

• Different Departments (IT, HR, Marketing, …)

• Different Personalities

• Different Hierarchies

• Cross Organizational

How to overcome that? - Technology

• Social Business != Social Software

• Decide on a system early

• Let people play with the system

• Get constant feedback

• Apply changes

How to overcome that? - Technology

• Extend System to your needs

• Widgets

• Buttons, Fields

• Small Windows

• Applications

• APIs

• Push / Pull data

• SPI

• React on changes

How to overcome that? - Technology

How to overcome that? - Technology

How to overcome that? - Technology

How to overcome that? - Technology

• Cognitive Computing

• Try to solve human problems

• Uncertainty

• Auto responses “Watson Help”

• Analytics

• Define KPIs

• Let software measure

• Draw conclusions and apply changes

Conclusion

• Develop a Social Business Strategy

• Involve People at early stage

• Be transparent at all times

• Find early adopters in all departments

• Install user roles

• Train, train, train

Discussion

THANK YOU!