Strategies to grow your

presence online

@SimonCocking

http://sarahpaddleswim.wordpress.com/

http://irishtechnews.net/ITN3/

Overall key concepts

● solve other people’s problems

● look for sweet spots

● be strategic, smart, opportunistic

● try things out

● find right channel(s) for you

Illustrated with examples

Key platforms

1. Website & blog / vlog ( original content)

2. twitter

3. facebook

4. linkedIn

5. Slideshare

6. Behance / pinterest / instagram / tumblr /etc

1. Blog tips

● Create original content

● Titles vital

● Offer something of use / solve problems

● Guest blog, write for other, higher, sites

Twitter● Don’t be an egg

● Have your url on your profile

● Share some of your original blog content

● Get followers, follow the people that follow

the people at top of your field.

● Share other people’s content

● Time your tweets (hootsuite)

Facebook

● Find large active groups, post here

● Reply to comments, ‘like’ them

● Share other people’s content, but share

yours last!

LinkedIn● Hit 501 connections (import contacts?)

● Do +5 endorsements button to everyone you

link with

● Use 50 groups allocation, mix of geo & size.

● Publish your blog content to general update

& to targeted groups

● Target the groups you want to peak in

Slideshare

● Easy to join,

● Write problem solving titles

● Include your @twitter, blog, etc details

● Tweet it, facebook, LI

● Experiment

Behance / Pinterest / Instagram /

Tumblr

● Try them out, choose what works for you

● Great for visual content

My great resources, top 5

● http://www.quicksprout.com/

● http://www.blogtyrant.com/

● http://www.copyblogger.com/blog/

● http://blog.hubspot.com

● https://blog.bufferapp.com/