strategies to build a brand with mobile advertising
TRANSCRIPT
With
Strategies
To Build A Brand
Mobile Advertising
The trends in Mobile Marketing are on the rise. Advertising
agency has been undergoing a constant technological
metamorphosis owing to technology. Any kind of business,
irrespective of ownership has to adopt effective marketing
strategies to be successful.
Brand marketing speaks about the products and services
that a company has to offer and advertising makes a
sizable chunk of what market experts and business gurus
collectively term marketing.
For individual marketers, this media channel’s disruptive
impact will yield winners and losers, in much the same way that
the discontinuities of digital display did before.
The Mobile trends in India are rising as a result of the
boom in the smartphone manufacturing industry.
Marketing is going to be governed by the mobile and
we look at the reasons how to build a Brand
with Mobile Advertising.
Brands Benefit
From Location Based
Targeting
Take Your Brand To The
Native Apps
Brand Penetration On The
DeviceBrand Outreach
Strategies for building a Brand with Mobile Advertising
Brands Benefit
From Location Based
Targeting
For an internet based business, launching a new coupon
code would attract customers but including a coupon for
food joints would spread the popularity through word of
mouth which is very effective.
Mobile ad networks in India make Mobile based advertising
possible by the use of GPS for location based targeting.
A nice collaboration with the local coffee shop will be good
for a local business to increase outreach.
This method of marketing would be especially effective if
an app is specifically designed and utilized for the shop,
this engages customers.
Finally Mobile phones are the obvious choice for
advertisers for focused ads.
Take Your Brand To The
Native Apps
Mobile Marketing solutions and advertising platforms like
Facebook and twitter are doing very well.
This Platform is beneficial for a small business to advertise on
social media.
The penetration and outreach of app based ads are amazing
and the response can be well quantified and fed back to the
marketing team.
Ad measures like using advertisements as in game currency are
taking the center stage and a native app should take advantage
of that.
Brand Penetration On
The Device
900Mn users drive the Indian mobile industry.
The total number of advertising options available to marketing
population is tremendous.
SMS, call ads, internet based ads, app based ads and more.
The ad targeting engines specific to Google, Facebook and
Twitter focus the ads and distribute them in a controlled fashion.
The advertising industry is set to see a revolution in the mobile
ads domain because of all these factors.
Brand Outreach
Companies like Uber, Instacart, Airbnb, Shopbop and others
have launched with mobile as a priority (or even as mobile
first).
As more and more start-ups bringing focus on building a
mobile centric business.
Mobile advertising will be something more companies turn
to acquire new customers and re-engage them to increase
LTV.
Rather than mobile advertising being a house of cards, it is a
strong foundation, just waiting for the rest of the world to
catch up.
The world of mobile ads is thriving, but only for those
players who already have a solid mobile strategy.
Mobile advertising’s growth will continue and those with
a strong mobile strategy will continue to recognize
increased profits.
For the SMEs are operating on a shoe string budget, cheap
mobile ad exchange companies are the way to go.
Irrespective of the market, Mobile Advertising would rule the
marketing domain in 2015.
Read more on Mobile Advertising:
3. Role Of Hyper Local Targeting In Mobile Advertising Platforms
2. How Mobile Advertising Has Grown In Smartphones Era?
1. How Lack Of Mobile Marketing Affects Your Business
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