media kit - hellomonaco€¦ · our brands leverage advertising campaigns to build brand awareness...
TRANSCRIPT
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M E D I A K I T 2018 | 2019
ALL YOU WANT TO KNOW ABOUT MONACO
Hello Monaco Media
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2 / Hello Monaco Summer–Autumn 2018
rus
Olga Taran, Founder, Editor-in-Chief of HelloMonaco
Publisher letter
Dear Friends!
Y ou are now holding the 4th edition of Hello-Monaco. Here we will introduce you to six Châ-teaux, all within a short drive from Monaco, where you can spend an unforgettable week-end. And we are talking not only about tasting fine wines, but also basking in a five-star Spa. A
gastronomic dinner would be a very pleasant culmination of your day. We do believe that one of the oldest wine regions in France, Provence, is unquestionably underestimated. We will try to fill in this gap for you.If you have not yet taken to golf, the sport of millionaires, now is the time to do it. Our guide to the best Riviera golf clubs will help inspire you to make up your mind.Talking about millionaires. We are also introducing you to the Monaco «Three Comma» Club and the Top-10 billionaire-busi-nessmen living in Monaco.We will, of course, continue with our popular sections «Mo-naco Neighbourhood» and «Monaco Traditions». Casanova’s adventures on the Côte d’Azur will be a revelation for you, while a walk around the Casino of Monte-Carlo will present an unexpected and delightful aspect of the city.And now to the gem of this edition — a photo session in Grace Kelly style. It would be virtually impossible to reproduce her soft and polished gestures full of dignity and sincerity or her modest and serene smile and grace. Grace’s elegance, subtle taste, and her combination of inner and outer beauty were, however, an inspiration to our team and the beautiful model, Petra Němcová.
Best regards,Olga Taran
Дорогие друзья!
П еред вами четвертый номер ж урнала HelloMonaco. Мы расскажем вам о шести шато, которые находятся в часовой доступности от Монако, где вы сможете провести незабывае-мые выходные, не только дегустируя отмен-ные вина, но и нежась в пятизвездочном спа,
а приятным завершением дня станет гастрономический ужин в ресторане. На наш взгляд, один из старейших винодельческих регионов Франции, Прованс, явно недооценен. Мы попытаемся восполнить этот пробел.Если вы еще не приобщились к гольфу, спорту миллионеров, самое время сделать это сейчас. Наш путеводитель по лучшим гольф-клубам Ривьеры поможет вам определиться с выбором.Да и, кстати, о миллионерах. HelloMonaco приглашает вас в Мо-накский «Клуб трех запятых» и расскажет о Топ-10 живущих в Княжестве бизнесменов-миллиардеров.Конечно, мы продолжим наши ставшие популярными рубрики «С Монако по соседству» и «Традиции Монако». Похождения Казановы на Лазурном берегу станут для вас откровением, а прогулка вокруг Казино Монте-Карло откроет центр города с неожиданной стороны.Ну и главная жемчужина номера — фотосессия в Стиле Грейс. Повторить мягкие плавные движения принцессы Монако, полные царственности и искренности, скромную улыбку и грацию, — задача невыполнимая. Но элегантность Грейс, ее тонкий вкус, сочетание красоты внешней и внутренней ста-ли вдохновением для нашей команды и прекрасной модели Петры Немцовой.
Приятного чтения!С уважением, Ольга Таран
От издательства
LETTER FROM THE PUBLISHER
eng
Sincerely yours,
Olga Taran Founder, Editor in chief
Olga Taran:
“Our website is designed in such a way that the reader gets direct access to all the resources, whether news, analytical data, entertainment or just useful information.
Being a local resident myself, I am, so to speak, at the very epicentre of events and in direct contact with my readers. It is much easier for me to understand the demands and requirements of our audience.
We are striving to keep it at the highest professional level. The information part or “content”, its quality and presenta-tion, are all very important to me as an editor and journal-ist. Much attention is therefore paid to the choice of topics and methods of presenting information: news, reports, inter-views, market reviews, financial ratings, analytical materi-als, event announcements, essays on historical topics and journalistic insights.
Our new project “HelloMonaco: WOW” will introduce you to the residents of the Principality who have achieved a lot in life and definitely have something to share with this world. They are invaluable resource, vital to our mission of building a library of human wisdom, the focus of which will be on the answers to those questions which are life changing. We are all ponder these eternal and pressing questions about the purpose of life, success, well – being, money and more.
Just to feel the pulse of Monaco, all you need is to follow Hello Monaco!
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EDITOR’S LETTER
Hello Monaco is Monaco based media group including a daily news portal www.hellomonaco.com, Hello Monaco Luxury Lifestyle Magazine and youtube video channel WOW (Monaco Words of Wisdom). Running by Olga Taran a professional journalist with experience on Russian television and former marketing director of financial company on Wall Street, Hello Monaco pretty quickly became the media number one in Monaco.
World’s greatest Picasso collector DAVID NAHMAD:
FAMOUS MONEGASQUE IN THE SERVICE OF THE KING
ART PATRONS WITHOUT THE BORDER
MONACO WORDS
OF WISDOMWITH
RUNAWAY BRIDE
THE STORY OF CHURCHILL’S GAMBLING IN MONACOУИНСТОН ЧЕРЧИЛЛЬ: ИСТОРИЯ ОДНОГО ДОЛГА
Victoria Silvstedt Kory Tarpenning
Sonia Irvine Rossano Ferretti
Maria Alexandrova
ЗНАМЕНИТЫЙ МОНЕГАСК НА СЛУЖБЕ КОРОЛЯ
МЕЦЕНАТЫ БЕЗ ГРАНИЦ
about art, Moscow and The Principality of Monaco
Romantic getaway with Victoria Silvstedt in exclusive cover story
International magazine № 01 – Autumn 2017
International magazine № 02 -Winter 2018MONACO • FRENCH RIVIERA & THE ALPS • LONDON • MOSCOW
MONACO WORDS OF WISDOM WITHTHIERRY & DANIELA BOUTSENVICTORIA BONYA
СДЕЛАНО В МОНАКОVENTURI: ELECTRIFYING SUCCESS!
WORLD CHAMPIONJOЁL BOUZOU: «How sport can heal the world» СОВЕТНИК КНЯЗЯ МОНАКО И ЧЕМПИОН МИРА ЖОЭЛЬ БУЗУ О ТОМ, КАК СПОРТ МОЖЕТ ИЗЛЕЧИТЬ МИР
TOP SKI RESORTS ВОКРУГ МОНАКО
INVESTORYBITCOIN - BOOM OR BUST?
ЗНАМЕНИТЫЙ МОНЕГАСКLEO FERRE – AN ANARCHIST
MUSICIAN FROM MONACO
BEAUTY and MONACO BEASTFairytale cover story with Catrinel Marlon and A.S. Monaco Basket ROCA team
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Hello Monaco is Monaco based media group including daily news portal www.hellomonaco.com, HelloMonaco Luxury Lifestyle Magazine and video channel WOW (Monaco Words of
Wisdom).
This exclusive publication reach individuals of the highest purchasing power (HNWI & UHNWI) who cultivate and enjoy a
sophisticated lifestyle.
Hello Monaco Magazine talks about the pleasures of life, luxury goods, services and the sights worth seeing all over the globe, luxury
hotels and destinations, watches and jewellery, fashion, high end cars and yachts, high- profile architecture, interior designs, investment, art and culture... But the most important Hello Monaco Magazine will discover for their readers hidden
world with the most interesting stories and interviews of celebrities/sport personalities/business elite/entrepreneurs/millionaires/
billionaires/politicians etc.
International magazine № 04 Summer-Autumn 2018MONACO • FRENCH RIVIERA • LONDON • DUBAI
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PLAYING GOLF ON THE RIVIERATraditions, glamour and «Dolce Vita»
INVESTORYThe most influential people in the Crypto World
CASANOVA’S ADVENTURES on the Côte d’Azur
In Vino VARitasWhere to weekend amongst the vines in the Var
ON THE BEACHBest beaches of MONACO and the FRENCH RIVIERA
MONACO THREE COMMAS CLUBTOP-10 Business Billionaires
THE STYLE of PRINCESS GRACE A voyage through ETERNITY with Petra Nemcova
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INTRODUCTION
Monaco/Cote d’azur Courchevel/3 vallées
London Dubai
Moscou Kiev
Miami
Your keY to selected international high end distribution
channels
320,000 international super affluent readers per
issue (HNWI & UHNWI)
30,000 copies
print run European Edition: English | Russian
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INTRODUCTION
Launched in 2016 web platform www.HELLOMONACO.com is a leading news and
information website about Monaco in English and Russian languages. If you want to be the first to know the latest news and important events in the Principality, start your day with HelloMonaco.com.
We keep our audience informed about all the events, important news and cultural happenings in Monaco and the surrounding area, and help our partners to boost their business thanks to the customized strategy of our website.
HelloMonaco portal is number ONE website about Monaco by Google analytics.
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DISTRIBUTION CHANELS
• Private Jet Lounges I Jets I Heliports Private Jet Companies • Private Banks• Wealth Management Companies • Luxury Real Estate Companies • Lawyer‘s Offices• Private Clubs, Business Clubs • 500 Private Yachts 25m+ (Monaco & French Riviera) • Yacht Clubs• Premium Yacht Dealerships• Premium Car Dealerships • Automobile Owners Clubs• Classic Car Dealers• Golf Clubs (Members) & Courses • Gourmet Restaurants & Exclusive Lounges• Cigar Lounges & Cigar Clubs (Members)• Hotel Spas & Day-Spas, Wellness & Beauty
Institute • Medical & Private Practices, Private Beauty Clinics • Fashion Stores (luxury brands)• Fine Jewellery & Haute Horlogerie Boutiques • Luxury Shopping Miles I Store Distribution• Special distribution coordinated at the area during Exclusive
Events I Fairs: Monaco Grand Prix, Monaco Yacht Show, ART Ball (London), Bal de Noel (Monaco), Cannes Yachting Festival, Top Marques Monaco, BASELWORLD, SIHH Geneva, Tennis, Polo, Golf Events, Automobile Events, Gourmet Festivals
PHYSICAL DisTriBuTioN
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DISTRIBUTION CHANELS
• Subscribers from European countries• General managers of large corporations
and other decision makers• VIP-Mailings to Monaco & Cote d’Azur Residents• Business aviation Terminals• Hotels ***** • Monte Carlo SBM
Unlimited full access to every issue of the magazine is available via web-portal
www.hellomonaco.com
MAIL DisTriBuTioN
ONLINE DisTriBuTioN
GEOGRAPHICAL BREAKDOWN
• Monaco / côté d’azur • courchevel / 3 vallées • london • Moscow
• Kiev • dubai• MiaMi
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MULTIPLATfORM
Media experienceALL IN ONE!
h PrINT
h WEb
h SOCIAL MEdIA
h VIdEO PLATfOrM
Crafting campaigns like these is what we do at HelloMonaco. Our mission is to help our brands leverage advertising campaigns to build brand awareness and drive product demand. Whether you’re an established brand or a new market contender, our team can help you build through effective advertising.
We do not sell advertising placement, we develop an advertising strategy for our clients!
To grow your brand, you need effective advertising. To simply run ads isn’t enough; you need to craft campaigns that speak directly to your target audience, campaigns that excite and activate them.
MONACO WORDS Of WISDOM
HelloMonaco presents WOW, a new video project Monaco Words Of Wisdom
Make the world a better place with Words of Wisdom
Monaco is a unique place in the world. But in the wider public’s mind, the names Monaco and Monte-Carlo remain
synonymous with casinos, Formula One, luxury yachts, Grace Kelly and offshore tax havens.
All this matters, of course, but it’s residents of the Principality who truly make this place unique.These
are the movie stars and artists, outstanding sportsmen, businessmen,entrepreneurs,scientists, philanthropists and art
collectors.
Our new project “HelloMonaco: WOW” will introduce you to the residents of the Principality who have achieved a lot
in life and definitely have something to share with this world. They are invaluable resource, vital to our mission of building
a library of human wisdom, the focus of which will be on the answers to those questions which are life changing. We
are all ponder these eternal and pressing questions about the purpose of life, success, well – being, money and more.
The framework of our interviews is very simple: 1 question - 1 answer - 60 seconds. Our goal is to make the MWW library easy to access and browse. That’s why we’ve
contained our answers into bite-sized videos. So no matter where or how busy you are, it’s easy for you to get your daily
dose of philosophy and perspective.
The most interesting interviews we publish in the HelloMonaco Magazine.
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STRATEGIC
WE CAN HELP YOU TO rEACH YOUr TArGET AUdIENCE
• TAILOR-MADE EXPOSURE of the business / company / service to the readers
• DIRECT PERSONAL COMMITMENT to potential clients
• CREATING A RELEVANT IMAGE for the business or service concerned
• COST-EFFICIENCY regarding our commitment to clients
• Communication through detailed ANALYTICAL DATA
• DEDICATED TEAM providing an up-to-date info and user-friendly experience
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EXCLUSIVE fASHION EDITORIALS with luxury brands
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Readers by AgeAge 36 – 44 years
Age 55+
Age 45 – 54 years
Age 29-35
10%
25% 39%
26%
Occupation:
Company Owner47%
30%
23%
Chairman, President,
Non-Executive Board Member,
Managing Director
Head of Department, Senior Vice President Other Senior Management position
READERSHIP©
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Who they are
Male | Female
54% 46%
HelloMonaco magazine is in
English and Russian languages
rEAdEr PrOfILE details
HelloMonaco Magazine readers (HNWI & UHNWI) are international Russian-English speaking affluent High Net Worth Individuals and therefore used to the good things in life: Known as frequent travelers, they enjoy besides their busy lives the nice things offered to them. Being among (ultra) high net worth individuals means that they treat themselves with a high quality of life and as little stress as possible to allow them to have their dreams fulfilled.
Ad Banner placement with the link to your corporate website 2000 Euros per month / banner production not included
Tailor made article + FB and Instagram promotion + inclusion in weekly HM Newsletter during one month (4 times) 2,500
format bleed off Price EUr (Euros)
1/1 4,000
1/1 next to the Contens or Editorial 6,000
2/1 Panorama (DPS) 7,000
2/1 Opening DPS (inside cover) 10,000
2/1 1st Spread 9,000
2/1 2nd Spread 8,000
3/1 Gate Folder (inside) 12,000
1/1 Back Cover 12,000
1/1 Third Cover 7,000
2/2 Panorama 3,000
1/2 upright format 2,000
1/2 landscape 1,500
WWW.HELLOMONACO.COM AdVErTISING rATES
*The price for advertising campaign on WWW.HELLOMONACO.COM includes placement in English and Russian version of website
*Prices are valid until 31.12.2019 and do not include VAT
WWW.HELLOMONACO.COM is a member of
Prices and conditions are subject to change according to publisher rightRegarding special projects, discounts and various cooperations please enquire [email protected].
HELLOMONACO MAGAzINE
ADVERTISING RATES
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dEAdLINES | publication dates
issue on display publication date
delivery deadline
Winter 2018 2019 Nov, Dec, Jan, Feb, Mar 15/11/2018 10/10/2018
Spring 2019 Apr, May, June 01/04/2019 01/03/2019
Summer 2019 July, Aug, Sep, Oct 01/07/2019 01/06/2019
Winter 2019 Nov, Dec, Jan, Feb, Mar 15/11/2019 10/10/2019
DEADLINES
frEqUENCY4 editions per year
PrINT rUN30,000 copies
PAPEr: HIGH qUALITYIllustration printing paper: 135 g/m2 with
Cover 300 g/m2
TECHNICAL DATA
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www.HELLOMONACO.com CONTACTS:
[email protected]@hellomonaco.com
Magazine printed following all ecological certificates and rules,
by an Imprim’Vert certified printing company using a PEFC certified paper.