strategies of apple,samasung,etc

7/30/2019 Strategies of Apple,Samasung,etc

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Submitted By :

Hiren Patel


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Samsung Group is a SouthKorean multinational conglomerate companyheadquartered in Samsung Town, Seoul. It

comprises numerous subsidiaries and affiliatedbusinesses; most of them united under theSamsung brand, and is the largest South

Korean.


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1970-1979 Diversifying in Industries and

Electronics

In the 1970s, Samsung laid the strategic

foundations for its future growth by investing in the heavy, chemical and

petrochemical industries, during this time, the company also took steps to

enhance its competitive position in the world's textile industry, integrating

its manufacturing processes from raw materials to end products. As aresult, many new companies were created, including Samsung Heavy

Industries Company in 1974 and Samsung Shipbuilding and Samsung

Precision Company now Samsung Techwin in 1977.

Another burst of growth for Samsung came from the

burgeoning home electronics business. Samsung Electronics, already amajor manufacturer in the Korean market, began to export its products for

the first time during this period. Samsung also acquired a 50 percent stake

in Korea Semiconductor, further solidifying Samsung Electronics' position

as a leader in semiconductor manufacturing.


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Entering the Global Marketplace

Samsung's core technology businesses diversified andexpanded globally during the late 1970s and early 1980s

1980-1989 Entering the Global MarketplaceSamsung's core technology businesses diversified and

expanded globally during the late 1970s and early 1980s.

In 1978, Samsung Semiconductor and Samsung Electronicsbecame separate entities. Samsung Aerospace Industries know as

Samsung Techwin was launched in February 1987 and Samsung has beendeveloping its aerospace capabilities with unprecedented speed eversince.Samsung also entered the systems development business, establishingSamsung Data Systems in 1985 as a leader in information technologyservices, including systems integration, systems management, consultingand networking services.

In 1987, Samsung's founding Chairman Byung-Chull Lee passedaway after almost 50 years at the helm of the company. His son, Kun-HeeLee, succeeded him as the new Chairman. During this period, Samsungchallenged itself to restructure old businesses and enter new ones withthe aim of becoming one of the world's top five electronics companies.


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1990-1993 Competing in a Changing Tech World

The early 1990s presented tremendous challenges for high-techbusinesses.

Mergers, coalitions and buy-outs were common while competition

and consolidation flourished. Companies were pressed to rethink theirtechnology and services offerings. Business began to flow acrossborders between countries and companies. Samsung made the most ofthese opportunities by refocusing its business strategy to betterrespond to market demands.

1994-1996 Becoming a Global Force

In the mid-1990s, Samsung revolutionized its business through adedication to making world-class products, providing total customersatisfaction and being a good corporate citizen all under the vision ofquality first.

During this period, 17 different productsfrom semiconductors tocomputer monitors, TFT-LCD screens to colour picture climbed into theranks of the top-five products for global market share in their respectiveareas and 12 others achieved top market ranking in their areas.


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1997-1999 Advancing the Digital Frontier

Despite the 1997 financial crisis that affected nearly all Koreanbusinesses, Samsung was one of few companies that continued growing, thanks toits leadership in digital and network technologies and its steady concentration on

electronics, finances and related services.Samsung responded to the crisis by reducing the number of its

affiliated companies to 45 (according to the Monopoly Regulation and Fair TradeAct), decreasing personnel by almost 50,000, selling 10 business units andimproving the soundness of its financial structure, lowering its 365 percent debtratio in 1997 to 148 percent by late 1999.

2000-Present Pioneering the Digital AgeThe digital age has brought revolutionary change and

opportunity to global business and Samsung has responded with advancedtechnologies, competitive products and constant innovation.

At Samsung, we see every challenge as an opportunity andbelieve we are perfectly positioned as one of the world's recognized leaders in the

digital technology industry.Commitment for being the world's best has won us the No.1 globalmarket share for 13 of our products, including semiconductors, TFT-LCDs,monitors and CDMA mobile phones. Historic advances in research anddevelopment of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances and more.


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Microsoft Corporation is an American multinational corporationheadquartered in Redmond, Washington that develops, manufactures,licenses and supports a wide range of products and services related tocomputing. The company was founded by Bill Gates and Paul Allen on April 4,1975. Microsoft is the world's largest software maker measured by revenues.It is also one of the world's most valuable companies.

Early historyOctober 19, 1981, in a sea of PCs after signing a pivotal

contract IBM gave Microsoft a contract to develop the OS for the new line ofPCs. Paul Allen and Bill Gates, childhood friends with a passion in computerprogramming, were seeking to make a successful business utilizing theirshared skills. The January 1975 issue of Popular Electronics featured Micro

Instrumentation and Telemetry SystemsMicrosoft entered the OS business in 1980 with its own

version of Unix, called Xenix. However, it was MS-DOS that solidified thecompany's dominance. After negotiations with Digital Research failed, IBMawarded a contract to Microsoft in November 1980


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19841994: Windows and Office

While jointly developing a new OS with IBM in 1984,OS/2, Microsoft released Microsoft Windows, a graphical

extension for MS-DOS, on November 20. Microsoftmoved its headquarters to Redmond on February 26,1986, and on March 13 the company went public.

19952005: Internet and the 32-bit era

Bill Gates giving his deposition in 1998 for the United

States v. Microsoft trial. Once the U.S. Department ofJustice 1993 took over from the Federal TradeCommission, a protracted legal wrangling betweenMicrosoft and the department ensued, resulting invarious settlements and possible blocked mergers, BillGates handed over the CEO position on January 13, 2000to Steve Ballmer, an old college friend of Gates andemployee of the company since 1980, creating a newposition for himself as Chief Software Architect


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20062012: Windows Vista, mobile and Windows 7 and

windows 8

Microsoft came with the new innovative andhigh contrast calligraphic style with matched with the

design of apple and being much cheaper that of apple

product was a key success for Microsoft,

With same intensity and innovative appdevelopments Microsoft came up with windows8, which

is the most advanced versions and many harm the other

products such as tabs and mini computers with the OS

being the most highlighted versions.


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Apple has been one of the world's largesttechnology companies and in terms of revenue. It is the world's third-largest mobile phone maker after Samsung and Nokia Apple the most

admired company in the United States in 2008, and in the world from2008 to 2012.

As of November 2012, Apple has 394 retail storesin fourteen countries as well as the online Apple Store and iTunes Store.It is the largest publicly traded corporation in the world by marketcapitalization, with an estimated value of US$626 billion as of September

2012. The Apple market cap is larger than that of Google and Microsoftcombined. As of September 29, 2012, the company had 72,800permanent full-time employees and 3,300 temporary full-timeemployees worldwide. Its worldwide annual revenue in 2010 totaled $65billion, growing to $156 billion in 2012.


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197680 Founding and incorporation

Apple was established on April 1, 1976 bySteve Jobs, Steve Wozniak and Ronald Wayne to sell the

Apple I personal computer kit. The kits were hand-builtby Wozniak and first shown to the public at theHomebrew Computer Club, Apple I was sold as amotherboard with CPU, RAM, and basic textual-videochips.

1981

85 Lisa and MacintoshSteve Jobs began working on the Apple Lisa in

1978-1982, it was pushed from the Lisa team due toinfighting. Jobs took over Jef Raskin's low-cost-computer

project the Macintosh. A race broke out between the Lisateam and the Macintosh team over which product wouldship first. Lisa won the race in 1983 and became the firstpersonal computer sold to the public with a GUI.


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198697 Decline

Microsoft dominance and internal problems in apple

continued to a fall in its growth this period was really hard for apple to

come up. 19982005 Return to profitability

In 1988 Apple introduced a new all-in-one computer

Macintosh 128K iMac. The iMac design team was led by Jonathan Ive,

who would later design the iPod and the iMac featured modern

technology and a unique design, sold almost 800,000 units in 5

months, through this period, Apple purchased several companies to

create a portfolio of professional and consumer-oriented digital

production software.

In 1998, Apple announced the purchase of Macromedia'sFinal Cut software, signaling its expansion into the digital video editing

market, and Apple released two video editing products: iMovie for

consumers and, for professionals, Final Cut Pro, which has gone on to

be a significant video-editing program, with 800,000 registered users

in early 2007


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200507: Association with Inteland other Asian firms

Transition with Intel began in 2005 and with many other Asian

based firms, it eventually had many of its chips and other hard ware parts from

companies like high-tech computers, transcend and from Taiwan.

200711: Widespread success

Apple achieved widespread success with its iPhone, iPod Touch

and iPad products, which introduced innovations in mobile phones, portable

music players and personal computers respectively. In addition, the

implementation of a store for the purchase of software applications

represented a new business model. Touch screens had been invented and seen

in mobile devices before, but Apple was the first to achieve mass market

adoption of such a user interface that included particular pre-programmed

touch gestures.

2011Present: PostSteve Jobs era

Steve was suffering from health issues and had leave from

company and later died, after then apple came up with version 4 and recently

apple 5s is introduced the present CEO Tim Cook is leading the apple company.


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In 1911, the Tabulating Machine

Company, the International Time Recording

Company and the Computing Scale Company

merged to form the Computing-Tabulating-

Recording Company.

In the 1920s, CTR was responsiblefor such advances as the printing tabulator and

the first electric key punch device.


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In 1924, CTR officially changed its name to theInternational Business Machines Corporation (IBM).In 1933, IBM expanded its product line to includeelectric writing machines. IBM remained profitableduring the Depression, due in part to governmentcontracts.

In 1944, IBM helped to create the AutomaticSequence Controlled Calculator, later known as theHarvard Mark I. 1952 saw the development of theIBM 701, the first commercial scientific computer

that IBM ever produced. In 1956, IBM introduced the IBM 305 Random

Access Memory Accounting System (RAMAC), thefirst magnetic hard disk drive.


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In 1957, the company introduced the FORTRAN computerprogramming language. The System/360, developed in1964, was a mainframe computer system that could be

customized to the customer's needs. In 1981, the company introduced the IBM 5150, which

came with Intel 8088 processor, a descendant of the firstmicroprocessor ever created.

19701974: The challenges of success time of IBM.

19751992: Information revolution, rise of software andPC industries where IBM has little bit of competition with

apple and Microsoft and Samsung and dell 1993present: IBM's near disaster and rebirth it has

redeveloped itself with new entrants in the market, nowrunning around 150 billion of turnover.


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Refferences

www.google.com

www.wikipedia.org

www.ibm.com

www.apple.com

www.microsoft.com

www.samsung.com
http://www.google.com/http://www.wikipedia.org/http://www.ibm.com/http://www.apple.com/http://www.microsoft.com/http://www.samsung.com/http://www.samsung.com/http://www.microsoft.com/http://www.apple.com/http://www.ibm.com/http://www.wikipedia.org/http://www.google.com/


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strategies of apple,samasung,etc

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