First, an experiment.

Mission Adoption & ‘The Chasm’

The Chasm

We’re Not The Only Storytellers...

Schema’s & Metaphor’s

Another Way to Describe Your Org

Have you ever noticed…Well what we do…We’re sort of like…And you can...

We Can All Relate To Stories

Stories Stick & Stories Spread

• Social Currency• Triggers• Emotion• Public• Practical Value• Stories

• Simple• Unexpectedness• Credibility• Concreteness• Emotion• Stories

Stories Are Trojan Horses

An Example

7 Ways To Differentiate

1. Where you do it2. What you do3. How you do it4. Who you do it for5. Why you do it6. The impact7. How you care for those who support you

Stories Can Empower Social Influence

Donors Want Them

Storytelling Objectives

Goals

● Attract new funders● Attract new members● Change attitudes about a topic● Motivate people to take a specific action● Raise awareness of an issue● Raise awareness of my organization● Raise money● Recruit/attract partner organizations● Recruit talent● Recruit volunteers

Audiences

Who?● Donors

○ Annual○ Monthly○ Major○ Lapsed

● Millennials● Media● Email● Social

Does What?● Donate

○ One time○ Monthly○ Big time

● Fundraise● Share● Volunteer● Advocate

Narrative Framework

5 Main Story Types

Story Types– Genesis– Future– Beneficiary– Staff– Donor/Supporter

Resources

● Made to Stick● Winning the Story Wars● hatchforgood.org● charity: water● canva.com● Future Fundraising Now● recharity.ca