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STRATEGIC PLAN 2021-2023

AMI.ORG1-866-393-4AMIHQ@AMI.ORG

201 E. Main Street, Ste. 1405Lexington, KY 40507

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MISSIONThe Association of Medical Illustrators furthers the use of visual media

to advance life sciences, medicine, and healthcare through a worldwide

network of specialized interdisciplinary professionals.

OVERVIEWThe Association of Medical Illustrators (AMI) is an international

organization founded in 1945 and incorporated in Illinois. AMI is

composed of 850 medical illustrators, related professionals and

students of medical illustration. These individuals are highly trained

communicators who create visual media designed to facilitate scientific

understanding, communication, education, and research. Members

are involved in the creation of illustrations, models, animations and

interactive programs. As key partners in the process of scientific

discovery, knowledge transfer, and innovation, medical illustrators

also serve in consultant, advisory, education and administrative

roles in all aspects of scientific communications and related areas

of visual education. AMI is dedicated to enhancing the competency

and professionalism of medical illustrators, advancing the profession

of medical illustration, and serving society by supporting education,

research and commerce in the biomedical sciences and health-related

fields through the work of its members.

01.Awareness &

Visibility

02.Value

03.Engagement & Accountability

©2019 Barrow Neurological Institute

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©2017 Lisa Knipscher, Stephanie O’Neil, and Andrea Schmitz©2017 INIVO Communications

01. AWARENESS AND VISIBILITY

SUPPORTING STATEMENT 

The AMI will focus on raising awareness and visibility of our profession and this association

because communities in the biomedical sciences can benefit from our unique skillset.

GOAL 

To enhance visibility and awareness of the unique skills and knowledge our members possess

with three key stakeholders - clients, policy makers, and members - to advance our members’

careers.

STRATEGIES

1. Execute the current AMI marketing plan.

2. Develop a formal alliance strategy

(other associations, partners, sponsors, etc.) to continue to advance our association.

©Ted Kucklick

©2017 Lisa Knipscher, Stephanie O’Neil, and Andrea Schmitz©2017 New England Journal of Medicine

©2018 Felix Donghwi Son

©2019 Alexander Young

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VALUE

SUPPORTING STATEMENT

The AMI will provide an inclusive experience with opportunities for all members because we

want every person that experiences the AMI to feel valued.

GOAL

To develop an infrastructure that can support and deliver an experience that is inclusive of,

and available to, our ever-diversifying community.

STRATEGIES

1. Create three programs, experiences, or opportunities that bridge the cultural divide.

2. Design and execute a member retention plan.

3. Complete a Value Segmentation Process (VSP) to develop personas for members of our community.

4. Create a task force to examine the increasingly varied career paths of those who visualize science and how to incorporate those diverse paths into the AMI.

5. Grow rate of net new, non-student members 5% over time

6. Incorporate new product/program development plan to add member benefits –

one new program or product per year.

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©2018 Thomas Nowacki

©2018 Chelsea Canlas

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©2018 Todd Buck

©2019 Morgan Summerlin

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©2018 Felix Donghwi Son

©2017 New England Journal of Medicine

03. ENGAGEMENT AND ACCOUNTABILITY

SUPPORTING STATEMENT

The future of the AMI depends on an engaged membership and a leadership team that is

accountable.

GOAL STATEMENT

To create a better place for our stakeholders through engagement, accountability, and

opportunity.

STRATEGIES

1. Develop a member engagement strategy (What does the AMI experience in 2023 look like for different subsets of members?)

2. Write an AMI Volunteer Accountability Charter (Expectations) - our model, responsibilities – referencing the Manual of Procedures

3. Align the member engagement strategy with results of the Value Segmentation Process.

4. Identify, communicate, and implement the AMI volunteer leadership pathway.

5. In internal communications, emphasize the opportunities for professional development afforded by volunteer work.

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