storytelling gone wild: the key to creating viral content

Storytelling Gone Wild: The Key to Creating Viral Content

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Our Speakers

Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner

James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods

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What Is Viral Content?Content that is liked by thousands and shared by millions

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You’re Goal isReach X Impact

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Sometimes, the experts can’t figure out why something catches on.

@AskJamieTurner

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For Example…

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But We Do Know This…

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You’re Goal isReach X Impact

@AskJamieTurner

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Super Bowl 50: Wins and Losses

Celebs Animals Babies

Steven Tyler

Skittles

phot

o cr

ed: M

ike

Moz

art v

ia F

lickr

Baby’s Ultrasound

Doritos

phot

o cr

ed: M

ike

Moz

art v

ia F

lickr

Singing Sheep

Honda

phot

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ed: R

iley

via

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data source: abcnews.go.com, Super Bowl 50: The Stories Behind Some of This Year’s Ads

@BreeBaich

88%of my Facebook Community

According to My Facebook Community

photo cred: Wikimedia commons

#PuppyMonkeyBaby

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Messagecore

What’s Your ACE?

@BreeBaich

Audiencewho is your

Channelwhat

will you useEmotion

what

are you trying to stir

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Big Data White Paper

@BreeBaich

Curiositywinning titles stir your

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@HillyProds

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@HillyProds

• Hotel Travel Tips

• I’m Trying These Brilliant Tricks During My Next Hotel Stay! (*)

• Make your next family hotel stay bearable

• None…they are all horrible and not interesting! ! !

*TipHero.com actual headline

AUDIENCE POLL

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Title: How to become a data protection hero.

You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways.

Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs.

So close…

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@HillyProds

Title: How to become a data protection hero.

You're invited to this great online event that will explain navigate and align the applicable technology tools, with various techniques, using old and new things in different ways.

Now is the time to rethink your data protection strategy, addressing when, where, why and how to protect, preserve and serve your applications and data against various threats. You will also learn how to remove costs by reducing complexity without introducing compromise and about new enabling technology tools that adapt to your environment’s needs.

So close…but so far away

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@HillyProds

www.hillyproductions.comm www.linkedin.com/in/jameshilliard

http://www.hillyproductions.comwww.hillyproductions.com/

#SMTLive

Join the Conversation…

Follow along and share your thoughts on

Twitter at #SMTLive

Submit your questions in the

GoToWebinarcontrol panel

#SMTLive

Our Speakers

Bree Baich is the Transmedia Mastermind "The Storyteller“ for SAS Institute. Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to understand as I develop and deliver transmedia projects; bringing stories to life one Prezi, presentation, interactive workshop and engaging video at a time. My secret sauce? Knowing my audience. I apply my years of experience in both curriculum design (classroom and e-Learning) and as a live presenter to create dynamic, thought-provoking narratives using a multi-media strategy – yep, I'm their transmedia storyteller. @BreeBaich

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @PaulDunay

Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and others. He is also the founder of 60SecondMarketer.com and the Mobile X Festival, an un-conference for businesses that want to use mobile to grow their sales and revenues. @AskJamieTurner

James Hilliard is the President & Executive Webcast PRoducer for Hilly Productions. In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand. Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve. @hillyprods

www.gotowebinar.com

Tell your story. Reach more people. Grow your business.

#SMTLive

In Loving Memory of Robin Fray Carey

CEO and Founder of Social Media Today

storytelling gone wild: the key to creating viral content

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