gone viral - the growth of social media in public health
DESCRIPTION
Presented at 2012 Massachusetts Adult Immunization Conference. The conversion from Mac to PC messed with the images a bit, but mostly still intact.TRANSCRIPT
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Jodi Sperber, MSW, MPH
May 22, 2012
Gone viral – The growth of social media
in public health
+Good news!
You don’t have to know You don’t have to know everything. (we don’t.)everything. (we don’t.)
You don’t need to be an expert.You don’t need to be an expert.
You just have to be curious.You just have to be curious.
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Stand up if…
34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online.
The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
80% of internet users have looked online health information. This translates to 59% of all adults.
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The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
Pew Internet & American Life Report, “Social Media and Young Adults.” Feb 3, 2010. http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults/Part-1.aspx?view=all
+What is different about social media?
Many Many
One Many
+Why is this important?
Dramatic shift in how information is shared
Barriers to participation greatly reduced
Anyone has the chance to be heard
With free tools and expanding platforms, creativity beats $$
+Basic Principles
Participation
Openness
Conversation
Community
Connectedness
Adapted from http://is.gd/cWWZ9
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“Communications tools don't get socially interesting until
they get technologically boring”
– Clay Shirky
These tools are These tools are still maturingstill maturing
These tools are These tools are still maturingstill maturing
Photo credit: Mike Epp via Creative Commons License. http://bit.ly/KilOx7
If social media tools were kids…
+Twitter would be 5(but turning 6 soon)
Photo credit: http://bit.ly/IUIa6m
+YouTube would be 7
+Facebook would be 8
Photo credit:http://bit.ly/ITKfQ4
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Social Media is gift.
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Connect. Create. Collaborate. Engage.
Listen.
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+ To learn
+ To connect
+ To listen
+To prepare & respond
+To collaborate
To engage
+To host a conversation
+To be a source of information
+To share information
Source: http://ahier.blogspot.com/2009/10/social-media-flu-fighters.html
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To be inspired.
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200 Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
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Developing a social media strategy
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PeopleObjectivesStrategy Technology
* ©2007 Forrester Research, Inc. All rights reserved.
One size fits all doesn’t fit most people
+PEOPLE
Who are you trying to reach?
+OBJECTIVES
What do you want to accomplish?(Decide on your objective before you decide on technology. Then figure out how to measure it.)
+STRATEGY
How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
+TECHNOLOGY
What is an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide)
+evaluate
Image of keyboard with up or down thumb (need to find!)
Evaluate
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What’s your next social media step?