storytelling for entrepreneurs - getting your pitch viral with storytelling

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LOUD STORY STARTUP LEAGUE #4 @LoudStory Getting your pitch viral with storytelling Case studies: infinit.io & Native

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Page 1: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

LOUD

STORY

STARTUP

LEAGUE#4

@LoudStory

Getting your pitch viral

with storytelling

Case studies: infinit.io & Native

Page 2: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

WATCH THE FULL

VIDEOOF THE MEETUP

http://youtu.be/MdKa4HtgQX8

Page 3: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

A HUMAN BEING IS A

REASONABLE

ANIMAL.Aristotle

Page 4: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

GOOD PITCHES

MAKE PEOPLE

UNDERSTAND

THE PROBLEM,

THE SOLUTION

& THE TALENT

OF THE TEAM.

Page 5: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

THE BEST PITCHES

MAKE PEOPLE

FEEL IT.

Page 6: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

LOGIC IS THE LANGUAGE OF

THE CONSCIOUS

MIND.

WE ARE PERSUADED

BY REASON.

Page 7: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

EMOTIONIS THE LANGUAGE OF THE

UNCONSCIOUS

MIND.

WE ARE

MOVEDBY EMOTION.

Page 8: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOW YOU DO MAKE

PEOPLE

FEEL

GOODWHILE

REMAINING

CREDIBLE?

Page 9: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

3 RULES

STORIES

ACTION

Page 10: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#1

CRAFT THE

EMOTIONS

FOR THE

AUDIENCE

Page 11: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#2

ALIGN EMOTIONSWITH YOUR

COMPANY

CULTURE

Page 12: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#3

BUILD EMOTIONS WITH

WORDS& STYLE

Page 13: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

8 STEPS

STORIES

ACTION

Page 14: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

Page 15: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

Page 16: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

Page 17: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

DEMO

Page 18: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

DEMO

FACTS

Page 19: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

DEMO

FACTS

STYLE

Page 20: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

DEMO

FACTS

STYLE

UNIQUENESS

Page 21: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

HOOK

VALUE PROPOSITION

STORY

DEMO

FACTS

STYLE

UNIQUENESS

PUNCHLINE

Page 22: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

USECASE

1

Page 23: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

INFINIT TECHSTARS NYC'14 - DEMO DAY PITCHClick on the image to watch the video

Page 24: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

"EVERY SLIDE WAS A

REFERENCE TO OUR

CULTURE. It was important

for us to show our identity

and make sure that the

audience knew that Infinit

was as much a brand and

culture as it was a fun and

useful product."

Page 25: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#1 VALUE PROP

DEFINE YOUR OFFER

IN A VERY CONCISE

AND CRISP WAY

how is it a winning

project + team

"The definitive file sharing

application"

"A fast and beautiful application

that allows sending files of

unlimited size in just a matter

of seconds."

Page 26: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#2 PUNCHLINE

DECIDE WHAT YOU

WANT PEOPLE TO

REMEMBER + DO

a call to action

an invitation to imagine

"Oh, and we just closed $1.8m

in funding.

So here is why I expect from

everyone of you: when you

get back home, install Infinit

and stop wasting time sending

your documents, photos and

videos around and embrace

true simplicity.

My name is difficult to

pronounce and we are Infinit."

Page 27: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#3 HOOK

MAKE PEOPLE

CURIOUS TO KNOW

MORE

"Dropbox is easy."

Page 28: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#4 FACTS

FOCUS ON THE WOW

"Infinit peer-to-peer technology

allows transfers to be at least

twice as fast as any existing

solution."

Page 29: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#5 DEMO

HAVE THEM

EXPERIENCE THE

MAGIC

Page 30: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#6 STYLE

FIND A TONE

Page 31: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

"With Infinit, all you need to do

is drag an drop the files from

your folder, select a contact

and click Send. That's it. Done.

4 seconds."

Page 32: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

- founding story

"We did a lot in 3 months."

Page 33: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

- founding story

- mission

- invitation to imagine an

upcoming future

"Our peer-to-peer technology is

really unique. This is why file

sharing is just the first step to

our broader vision for the

company."

Page 34: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#8 UNIQUENESS

WHAT VALUES ARE

YOU FIGHTING FOR?

WHAT TRUTH DO YOU

SHARE WITH THE

AUDIENCE?

Page 35: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#8 UNIQUENESS

WHAT VALUES ARE

YOU FIGHTING FOR?

WHAT TRUTH DO YOU

SHARE WITH THE

AUDIENCE?

BEAUTY

PLAYFULNESS

Page 36: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

USECASE

2

Page 37: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

NATIVE - TECHSTARS BOULDER'14 DEMO DAY PITCHClick on the image to watch the video

Page 38: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

"WE GOT TO SEAT DOWN

WITH OUR ENTIRE TEAM

AND DRAFT OUT OUR

CORE VALUES. It solidified

how we want to present

ourselves as a company.

We came up with integrity,

hustle, camaraderie and

play."

Page 39: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#1 VALUE PROP

DEFINE YOUR OFFER

IN A VERY CONCISE

AND CRISP WAY

how is it a winning

project + team

"We are building a serendipity

engine.

We recommend daily activities

to do and places to go, tailored

and curated for the individual."

Page 40: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#2 PUNCHLINE

DECIDE WHAT YOU

WANT PEOPLE TO

REMEMBER & DO

a call to action

an invitation to imagine

"We were the first generation to

be born on the Internet. But that

doesn't mean that we want to

socialize only on the Internet.

These super-computers in our

pockets shouldn't be used as

distractions from the real world.

But instead they should be our

21st-century compasses into the

world around us.

At Native, we're putting you in

the right places, at the right times."

Page 41: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#3 HOOK

MAKE PEOPLE

CURIOUS TO KNOW

MORE

"Hi, I'm a millennial. There are

80 millions of us. And we are

starting to realize that we are

not – surprisingly - what we

post on the Internet."

Page 42: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#4 FACTS

FOCUS ON THE WOW

"Facebook lost 60% of their

college market over the past 4

years."

Page 43: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#5 DEMO

HAVE THEM

EXPERIENCE THE

MAGIC

"This concert is trending now,

happening soon and matches

your interests. Right from the app

you can listen to a preview of the

artist, you can add it to your

calendar or even book tickets."

Page 44: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#6 STYLE

FIND A TONE

"WE are learning something that

YOU already know: Life is lived

by making yourself, not by

marketing yourself.

Making yourself doesn't happen on

social media. Our most memorable

experiences are those happening

in the real world, not in the virtual."

Page 45: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

"Native also makes rallying

your friends incredibly easy.

With a swipe they can say they

are interested.

Good buy staring at your phone.

Hello adventure."

Page 46: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

- founding story

"Native is inherently a product

built out of our own experiences

and on the thousands

conversations that we've had

with young people like us."

Page 47: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

- founding story

- mission

"We discovered that our data is

incredibly useful and beneficial

to both brands and the

universities.

Because it helps them

understand this difficult-to-

know and highly lucrative

demographic."

Page 48: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#7 HUMAN-INTEREST

STORY

Talk to humans, not walking

wallets or billboards

- user experience

- founding story

- mission

- invitation to imagine an

upcoming future

"Sometimes this randomness

results in serendipity. Sometimes

it doesn't.

What if we could drastically tip

chance in our favor. What if you

could always be in the right

place, at the right time."

Page 49: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#8 UNIQUENESS

WHAT VALUES ARE

YOU FIGHTING FOR?

WHAT TRUTH DO YOU

SHARE WITH THE

AUDIENCE?

Page 50: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

#8 UNIQUENESS

WHAT VALUES ARE

YOU FIGHTING FOR?

WHAT TRUTH DO YOU

SHARE WITH THE

AUDIENCE?

BEAUTY

ADVENTURE

Page 51: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

CHOOSEYOUR FIGHT

Page 52: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

PLAYFULNESS

BEAUTY

UNIQUENESS

WHOLENESS

TRUTH

PERFECTION

JUSTICE

SIMPLICITY

RICHNESS

Page 53: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

PLAYFULNESS = HUMOR / SELF-MOCKERY

BEAUTY = AESTHETICS / ENCHANTMENT

UNIQUENESS = INDIVIDUAL EMPOWERMENT,

CREATIVITY, FLAWS

WHOLENESS = COLLECTIVE EMPOWERMENT

JUSTICE = FIGHTING FOR OUR RIGHTS

TRUTH = REVEALING HIDDEN REALITY OR EXPOSING

LIES

PERFECTION = GOING THE EXTRA MILE OR

FOCUSING ON DETAILS

SIMPLICITY = GOING BACK TO THE ESSENCE OF

THINGS

RICHNESS = ENJOYING THE COMPLEXITY OR THE

DIVERSITY

Page 54: Storytelling for entrepreneurs - Getting your pitch viral with storytelling
Page 55: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

TAKE THE TIME

TO BUILD IT & REHEARSE

The higher the stakes,

the longer the prep

YC Demo Day = 1 week, full time

TechStars Demo Day = 1 month, part time

Page 56: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

MAKE THE MOST

OUT OF YOUR

STRENGTHS

funny = empathy

passionate = energy

genuine = trust

controversy = supporters

Page 57: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

EMBRACECONTRAST

BETWEEN

VALUES

beauty + justice

truth + playfulness

Page 58: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

LOVE

YOURAUDIENCE

Page 59: Storytelling for entrepreneurs - Getting your pitch viral with storytelling

www. louds to ry.com