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1 Jennifer Hayes Senior Manager, IxD Practice Lead Royal Bank of Canada Image source http://productblog.seek.com.au/collaborative-design Stories from the UX trenches Designing together across functions and geographies

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Page 1: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

1

Jennifer HayesSenior Manager, IxD Practice LeadRoyal Bank of Canada

Image source http://productblog.seek.com.au/collaborative-design

Stories from the UX trenchesDesigning together across functions and geographies

Page 2: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

2

My teams, our challengesWorking remotely and the nature of our work

Photo by Kai Gradert on Unsplash

Page 3: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

3

Ottawa, ONJen in Toronto, ON Zurich

Krakow

Raleigh, NC

Beaverton, OR

Littleton, MA

Richmond, VA

My teams have been pretty remote

Page 4: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

4

Engineering-driven solutions – Designer as editor

Wasted time on unused design – Why is your release theme more important than mine?

Problem-solving oriented – Is this the right thing to solve? Do we understand the problem well?

Different workflows and cadence – Silos suck

Distributed teams – It’s lonely on the phone all the time

In the past: A designer’s disconnect

Ref: Kimberley Peter, IBM DesignPhoto by rawpixel on Unsplash

Page 5: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

5

Late breaking, unexpected changes – I was already fully committed before you came along

Development teams (and product management teams) are ‘feature’ oriented – Just give ‘em the functionality they asked for

Impractical designs – Gee, I wished you’d talked to me sooner

Distributed teams – What ‘page’ are we on anyway?

In the past: A developer’s pain

Ref: Kimberley Peter, IBM Design Photo by rawpixel on Unsplash

Page 6: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

6

A designer’s disconnect

Eng-driven solutions

Wasted time on unused designs

Developers are too feature-oriented

Different cadences

Distributed teams Distributed teams

Impractical designs

Designers are too problem-oriented

Late-breaking changes

A developer’s pain

Hmm… these seem familiar

Ref: Kimberley Peter, IBM Design Photo by rawpixel on Unsplash

Page 7: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

7

Our waterfall way of working

Photo credit: Sergey Pesterev

Page 8: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

8

Designing way over on the right

Build and RefineDiscover and Envision

This is where we want to be This is where we are

Page 9: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

9

A perfect storm for changeIBM Design Thinking and becoming lean

Photo by Annie Spratt on Unsplash

Page 10: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

10

A new project, a new context

Page 11: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

11

Build-Measure-Learn – Fail early, fail fast

Cross-functional approach – Designing together, bringing non-designers into design

Focus on user outcomes, not output – Solving user problems over building “cool” features

Externalize your work – Getting out of your head and computer into public view, to develop a shared understanding

Continuous discovery – Regular validation of ideas with customers

From waterfall to Lean

Page 12: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

Build-Measure-Learn – Fail early, fail fast

Cross-functional approach – Designing together, bringing non-designers into design

Focus on user outcomes, not output – Solving user problems over building “cool” features

Externalize your work – Getting out of your head and computer into public view, to develop a shared understanding

Continuous discovery – Regular validation of ideas with customers

12

IBM Design Thinking launched

Build-Measure-Learn – Fail early, fail fast;

Cross-functional approach – Designing together, bringing non-designers into design; “Radical collaboration”

Focus on user outcomes, not output – Solving user problems over building “cool” features

Externalize your work – Getting out of your head and computer into public view

Continuous discovery – Regular validation of ideas with customers; Restless reinvention – Observe, reflect, make

Page 13: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

13

From principles to practiceBecoming a lean team, together

Photo by Rob Bye on Unsplash

Page 14: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

14

Product Management

Design Development

“Radical collaboration”

Marketing

Customers

Contentstrategists

Sales

Page 15: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

15

Sketching together (my favorite!)

Page 16: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

16

We practiced the Design Studio Method

Step 2:Sketcha solution

Step 3:Pitch

the ideas

Step 4:Critiquethe ideas

Step 1:

Understandthe problem

Step 2:

Sketcha solution

Step 3:

Pitchthe ideas

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Page 17: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

17

When did we do it?

Discover and Envision Build and Refine

Page 18: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

18

Playback to stakeholders

Design Studio sketching

When did we do it?

Page 19: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Collaborate to understand together

Generate ideas quickly from different perspectives

Solidify ideas via shareable artifacts

Provide more accuracy in development estimates

What’s so great about it?

Create shared ownership

Allow for open and honest critique and force participants to defend concepts

Page 20: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Who should participate?

Scenario designer Developer

DeveloperQA

UX/Design researcher

Product owner

Page 21: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

21

Materials you need

Page 22: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Materials you need (cont’d)

A brief introductory slide deck

Personas

Inspiration

Phone/audio

Overhead projector

Caffeine

Page 23: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

23

Participate with others in a room

Page 24: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Participate from your desk

Page 25: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Live sketching in action!

Page 26: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Inclusive

Low-cost and fast

Faster processing and sharing

Builds camaraderie

Technical difficulties

Slightly more prep

Moderator might need technical help

Remote sketching benefits and limitations

Page 27: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

27

How: Understand

Step 2:Sketcha solution

Step 3:Pitch

the ideas

Step 4:Critiquethe ideas

Step 2:

Sketcha solution

Step 3:

Pitchthe ideas

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Page 28: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

Step 2:Sketcha solution

28

How: Sketch

Step 3:Pitch

the ideas

Step 4:Critiquethe ideas

Step 2:

Sketcha solution

Step 3:

Pitchthe ideas

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Page 29: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

29

How: Sketch

Image source: UIE Webinar, Sketching by Nathan Curtis, Eightshapes

Page 30: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

Step 3:Pitch

the ideas

Step 2:Sketcha solution

30

How: Pitch

Step 4:Critiquethe ideas

Step 3:

Pitchthe ideas

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Step 2:

Sketcha solution

Page 31: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

Step 4:Critiquethe ideas

Step 3:Pitch

the ideas

Step 2:Sketcha solution

31

How: Critique

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Step 2:

Sketcha solution

Step 3:

Pitchthe ideas

Page 32: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

32

How: Iterate and refine

Step 4:Critiquethe ideas

Step 4:

Critiquethe ideas

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Step 3:

Pitchthe ideas

Step 2:

Sketcha solution

Page 33: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

33

Page 34: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

Step 4:Critiquethe ideas

Step 3:Pitch

the ideas

Step 2:Sketcha solution

34

How: Converge

Step 5:

Convergeon onedesign

Step 1:

Understandthe problem

Step 2:

Sketcha solution

Step 3:

Pitchthe ideas

Step 4:

Critiquethe ideas

Page 35: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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How: Converge

Page 36: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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How we do remote design studios

Establishing the MVP

by Henrik Kniberg http://blog.crisp.se/2016/01/25/henrikkniberg/making-sense-of-mvp

Page 37: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Using pattern and widget libraries

Page 38: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Sharing with the team

Page 39: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Testing early, testing often

Page 40: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Lessons learned

Page 41: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Moving design further to the leftUnderstanding the problem space

Photo by Nick Fewings on Unsplash

Page 42: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Understanding the problem

Discover and Envision Build and Refine

Page 43: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Start with context

5W + H

Page 44: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

44

What do we know and not know?

Page 45: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Who are we making this for?

Page 46: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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What value should we provide?

Page 47: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Lessons learned

Make room for creative thinking – Create the space (virtual, physical) and time for understanding problems – support the endeavor.

Everyone has knowledge – Interdisciplinary teams and cross-functional teams are essential, to harness different perspectives.

People care – About the work they do, about creating great outcomes, and about each other.

Distributed teams work – With a bit of planning, and technology, any collaborative activity with remote participants is possible.

Page 48: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Questions?

Photo by Evan Dennis on Unsplash

Page 49: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

49Image source http://productblog.seek.com.au/collaborative-design

Jennifer HayesSenior Manager, IxD Practice LeadRoyal Bank of Canada

LinkedIn: linkedin.com/in/jenniferjhayesEmail: [email protected]

Thank you!

Page 50: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

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Agile / Lean UX / Design Thinking

• Ries, E., The Lean Startup, (2011)

• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013)

• Ramsey, A., Designing with Agile Workshop: Fast, Effective Methods that Work (Anders Ramsey – Blog, 2011)

• Wodtke, C., A Unified Theory for Designing Just About Anything (Medium, 2017)

• The Design Process: What is the Double Diamond? (The Deign Council, 1944)

• IBM Design Thinking

• Pragmatic Marketing

Design Studio Method

• Curtis, N., Sketching for Understanding (UIE Webinar, 2013)

• Evans, W., Introduction to Design Studio Methodology (LinkedIn – Article, 2014)

• Lindstrom, J., Design Studios: The Good, the Bad, and the Science (UX Booth, 2011)

• Zaki Warfel, T., The Design Studio Method (Agile UX NYC 2012 – Vimeo, 2012)

Referenced methods and tools

Page 51: Stories from the UX trenches - The Target Dojo• Gothelf, J., Seiden, J. (editor), Lean UX: Applying Lean Principles to Improve User Experience, O'Reilly Media (2013) • Ramsey,

51

Remote Collaboration Methods

• Curtis, N., Efficient Sketching Studios With Remote Participants (EightShapes – Blog, 2011)

• Gothelf, J., Designing with remote teams (Jeff Gothelf – Blog, 2013)

Tools:

• IBM Sametime or Slack: For remote stand-ups and daily communication

• IBM Rational Team Concert: Backlog planning

• IPEVO camera: Sharing sketches, live sketching

• IBM SmartCloud Meetings: Sharing screens and sketches

• Google Hangouts: Sharing screens, showing the face of participants

• Balsamiq: Creating wireframes and prototypes from sketches

• Mural: Live collaboration and sharing

• Box: Sharing, editing, storing project collateral

• Bootstrap: UI Component library

Referenced methods and tools