by Trias Nur Rahman Jan 28, 2017

LEANUXB A S I C S

Trias Nur Rahman

Co-founder and Advisor Chief Operating Officer

2004

TODAY

2008

TODAY

2010

TODAY

2010

TODAY

Design never stops changing

2001 - TODAY

UX for Startup?LEAN UX

You are not your users!

Empathy

https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

Build MVP first

Case

• Online complaint handling system

• Government to Citizen (G2C)

• Omni-channel

lapor.go.id

Learn• High-bounce rate: 75%

• Trust issue

• Bad usability

• Too complex

• Design inconsistency

Build

Build

Measure

• Get out of the building

• Talk to strangers

• Validate the product

Learn

• Users said: less complex, clear, trusted

• Still don’t know what “disposisi” mean

Thank You