Stop Wasting Your TimeProductivity Tips for Increased Engagement

Jubal InceTalent Community Manager at Workday@jubal_ince - linkedin.com/in/jubal - jubalince.com

• Talent Community Manager at Workday• Former Sourcer at Microsoft, Intel, BearingPoint• Sold a job board with over 8 million monthly

organic job views• Based in Portland, Oregon• Advocate for “Continuous Sourcing”,

automation, and sourcer enablement

Who is Jubal?

• Proactive community-level research and engagement vs. reactive req-specific sourcing

• Multi-channel (social, referral, email, text)• High volume, recurring, uses basic tools

What is “Continuous Sourcing”?

ATS

1. Create and share simple calls to action2. Proactive research and list building3. Bulk direct mail and SMS4. Filter responses and streamline your repliesRepeat steps 2-4 quarterly

The Continuous Sourcing Workflow

• Make a short URL like bit.ly/wdayruby from www.workday.com/company/careers/jobs.php#~/q=ruby/~

• Bundle multiple jobs into one URL that never expires.

• Free. Memorable. Includes basic click reporting.• Chrome extension enables one-click shortening

Create Calls to Action with Bit.ly

Call to Action #1: Jobs Link

Call to Action #2: Referral Link

Distribute

Add to signature, social profiles, blog comments...

Referrals: Source internally for relevant referrers…

…and enlist their help as talent ambassadors

• Proactively research contact info in volume from your ATS, Google, GitHub, paid tools, etc.

• Consolidate into a central repository.

Continuous Sourcing: Research & Engagement

CRMATS

Bulk ResearchExample

BulkResearch Import

Bulk Mail

Follow up with a Text

Bit.ly Stats Report

• Auto reply• Search folders (Outlook) or filters (Gmail)• Signatures (Outlook) or canned responses

(Gmail) for common replies

Managing the Response

Outlook Auto Response

Create a Search Folder in Outlook

Preconfigured Outlook SignatureResponses

Top Automation Tools

Combine multiple RSS feeds into one feed

Automate social media status updates

Create Twitter lists based on search

Email newsletter

Unbranded FTW!

• A single bookmark for research, tools, training, community, social, etc.

• Maintained by single administrator• Share via Chrome “Bookmark Manager”

Extension• Stays updated in real time.

Sourcer Enablement

Sourcer Enablement

Sourcer Enablement

Sourcer Enablement

• Create simple calls to action• Distribute via social media and employees• Mail pre-populated prospect lists in volume• Streamline with auto replies and templates• Repeat quarterly• Automate, focused on unbranded• Make sourcing resources easily accessible

Recap

Contact Jubal

jubal.ince@workday.comlinkedIn.com/in/jubal@jubal_incejubalince.com