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Crea%ng the new “Stop, Drop and Roll” for the 21 st Century Gordon Giesbrecht, Ph.D., Gerren Macdonald, M.Sc. University of Manitoba What do you know? How many of you know it? How do you know it? GOLD STANDARD for KT Simple message Taught in all (?) elementary schools Huge effort For less than 100 deaths year in NA

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Page 1: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Crea%ng the new “Stop, Drop and Roll” for the 21st Century

Gordon Giesbrecht, Ph.D., Gerren Macdonald, M.Sc. University of Manitoba

What do you know? How many of you know it? How do you know it?

GOLD STANDARD for KT Simple message Taught in all (?) elementary schools Huge effort For less than 100 deaths year in NA

Page 2: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

The Vehicle Submersion Problem

•  Deaths in submersed vehicles, 350-400/yr •  Highest fatality rate of any type of

single-vehicle accident •  Up to 10% of all drownings •  Death often due to improper actions •  Poor public understanding

Page 3: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

1) Poor understanding of what to do The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Page 4: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

2) Tendency to reach for cell phone

Page 5: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Page 6: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Step 1 Knowledge Creation Demonstration studies

The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

Page 7: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

50 seconds: A life%me or blink of an eye

Page 8: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Page 9: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Step 2

Knowledge Translation

Page 10: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Video/Media Safety Produc%ons

Page 11: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Extreme KT example:

all

Two and a

beef sauce

special

patties

cheese sesame seed

bun onions

lettuce

pickles

Page 12: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Extreme KT example:

all Two

and a

beef sauce special patties cheese

sesame seed bun onions lettuce pickles

Page 13: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Criteria for lifesaving message: Simple (no decision trees) Clear Accurate Memorable Doable It works Translatable*

Page 14: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

Exis%ng ARempts

POGO •  Pop your seatbelt •  Open your window

•  Get •  Out

SOS-‐GO •  Stay calm •  Open your window

•  Seatbelt off •  Get Out X X

Page 15: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

How can we follow all the KT rules?

Seatbelts (off) Windows (open or broken) Children (if any, oldest to youngest) Out

Page 16: Stop Drop and Roll for 21st Century copy · Stop Drop and Roll for 21st Century copy.pptx Author: giesbrec Created Date: 20130523013505Z

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