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IBM System i™

© 2007 IBM Corporation

STG VIP for System i Marketing Deliverables

Sales Capsules

i want to lead in select markets.

i want control.

i want an i.

VIP Target Micro-Industry:New Zealand Gaming

i want an i. © 2007 IBM Corporation

STG VIP – Table of content, There are three sections VIP Top Sheet

Influencer Company Snapshot

Influencer’s VIP Top Sheet

i want an i. © 2007 IBM Corporation

New Zealand Gaming

i want an i. © 2007 IBM Corporation

STG Vertical Industry Program (VIP)Expanding through – New Zealand Gaming Industry

IBM and <IBM inserts ISV name> are teaming to:

IBM inserts 1 Sentence Tag Line

IV. Creating the VIP Consortium

V. Global Deployment

III. Supporting Market IntelligenceII. Value PropI. Opportunity

• December 1998 the Christchurch Press reported that gaming machines could be found at 2,400 sites.

• In January 1999 there were 13,258 individual gaming machines outside of casinos and 1,549 in casinos

IBM to insert IBM and ISV value proposition

•System i•Partitioning•I5/OS•Virtualization•Integration Platform

New Zealand

Targeted Gaming Industry Market

Wherescape RedWhereScape RED is a single application that provides a complete and integrated data warehouse lifecycle management environment for data warehouses developed on Oracle, SQL Server or Teradata

Gaming Machines in Gaming Establishments of New Zealand

1647

180

86

339

75

Sky City - Auckland Sky City - Hamilton

Sky City - Queenstown Dunedin Casino

Wharf Casino

Gaming Establishments Machines Table Games

Sky City - Auckland 1647 110

Sky City - Hamilton 339 23

Dunedin Casino 180 12

Sky City - Queenstown 86 12

Wharf Casino 75 6

i want an i. © 2007 IBM Corporation

STG Vertical Industry Program (VIP) Growing WhereScape and LoyaltyMagic Business with VIP in New Zealand

Gaming IndustryFocus Industries

• In 1998 total gaming industry turnover was $6.1 billion, the Department of Internal Affairs reported

• Meanwhile, the Department of Internal Affairs reported that in the 1997/98 year New Zealanders spent over $1 billion on gambling

STG VIPs Deployment Opportunity

•System i•Partitioning•I5/OS•Virtualization•Integration Platform

Auckland

Wherescape RedWhereScape strives to “live the values”. We believe that by being easy to do business with and having people with deep expertise in our chosen field we deliver superior value to our customers. Profitability with managed growth ensures this can continue

Queenstown

Dunedin

Hamilton

i want an i. © 2007 IBM Corporation

SNAPSHOT

Key Partners: Ross Systems, PromScape, BiPredict, Business

Impact, DataBalk Customers: Sky City Auckland Target PowerNet Industry:

Entertainment

GLOBAL SCALE Location: Auckland, New Zealand Employees: N/A Countries: USA (HQ), New Zealand,

UK Key Industries: Food & Beverages,

Entertainment, ICT, Telecommunications, Insurance, Health, etc.

WhereScape ( http://www.wherescape.com/ )New Zealand Gaming IndustryWhereScape provides the software and expert guidance that enables its customers to build and manage data warehouses fast

ISV Solution or BP NameThe core component of WhereScape RED is the integrated WhereScape RED Meta Repository™. When developing in WhereScape RED meta data is created implicitly. This meta data is then used to generate database objects (tables, indexes, cubes, procedural code and scripts etc), no different from what you would have built by hand, and able to be modified if required.

Because WhereScape RED is tightly integrated with the data warehouse database we can generate native database objects and set or cursor based code. Our integrated scheduler can also run all the jobs that have been created. And best of all our self documentation feature, enabled by the WhereScape RED Meta Repository™, saves time by always ensuring that technical and user documentation is up to date.

KEY CUSTOMER BENEFITS:

• Raw Power, Rapid Assimilation and Task-At-Hand Flexibility

• Reduced Project Cost, Complexity and Risk• Tested Design Quality• Reduced Design Cycle Time• Rapid Deployment™ Cycle Time• Superior Production Support Profile• Fast and Smooth Client-Side Integration• Reduced Enhancement Cycle Time.

i want an i. © 2007 IBM Corporation

Other Non-New Zealand ISVsNew Zealand Gaming IndustryLoyalty Magic is based Australia and does not have branches in New Zealand. This ISV is included as its products are used by some of the Gaming establishments in New Zealand, Namely Sky City in Aukland and Hamilton

(Please see ANZ Gaming and Hotel Industry for ISV details for LoyaltyMagic)

IBM New Zealand has also been identified as an ISV.