steps for autism · and ask everyone for a minimal donation. you’ll be surprised at the...
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Steps for AutismSteps for Autism Steps for AutismSteps for Autism Fundraising Toolkit
ENCLOSED YOU WILL FIND:
• Event details
• Fundraising incentive levels
• Fundraising how-to
• One week challenge
• Sample ask letter
• Donation receipts
www.ausm.org
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] or 651.647.1083 ext. 19.
Minnesota’s First Autism Resource®
EVENT DETAILS
WHEN? March 1, 2020 | 8:30 a.m.-11 a.m.
WHERE? SOUTHDALE CENTER, 10 Southdale Center, Edina, MN 55435
WHY? Fundraising through Steps for Autism supports all of the programs and services offered by AuSM. These services enhance the lives of autistics from birth through retirement.
WHO? Over 600 participants will fundraise, visit resource tables, and come together as a community to support the 1 in 42 individuals affected by autism in Minnesota.
HOW? Teams and fundraisers are what make this day possible! Join your friends, family, co-workers, or community group to raise funds and make a local impact.
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] or 651.647.1083 ext. 19.
Minnesota’s First Autism Resource®
Thank you for joining our team of fundraisers at Steps for Autism in Minnesota! With the support of hundreds of other fundraisers, you make it possible for AuSM to provide programs and services that help families across Minnesota navigate their autism journey.
As a Steps for Autism participant, you have the power to make a difference. We’ve created this toolkit to help you make the most of your fundraising experience.
www.ausm.org
Minnesota’s First Autism Resource®
AuSM LOGO MUG
AuSMSCARF
AuSM CRIBBAGE
BOARD
FARIBAULT WOOLEN MILL
MITTENS
FUNDRAISING INCENTIVE LEVELS
To help inspire your fundraising, AuSM is showing our appreciation with these incentives. Check out the exciting Steps for Autism swag you’ll receive at each fundraising level.
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] or 651.647.1083 ext. 19.
www.ausm.org
Minnesota’s First Autism Resource®
FUNDRAISING HOW-TO
ENGAGE YOUR NETWORK IN FUNDRAISING.• Have an AuSM Super Bowl party. Invite your friends to cheer on their favorite Steps for Autism team!• See if your workplace will match the dollars you raise.• Do you know a local celebrity? Ask him or her to help you promote your team!• Set up a Steps for Autism coin collection/donation station in your office.• Team up with a business in your community to host a bowl-a-thon, read-a-thon, or similar event.• See which one of your teammates can raise the most money. Make it a competition!• Make sure you’re checking in periodically with your teammates to see how things are going.• Don’t be afraid to create super outfits for the walk or build your team spirit in another way.• Have a bake sale and donate the proceeds.
MAXIMIZE YOUR FUNDRAISING EFFORTS.• Check out AuSM’s website for information on how donations impact our community. Feel free to use our language.• Include a photo or video when you can. It helps people to connect with your story.• Add copy to your fundraising page so that people know your unique story.• Be personal. An e-mail to a friend will encourage a greater response than a general post on your social media. Don’t be afraid to ask.• Social media is a great way to share. If someone can’t donate, ask them to share your post with their friends. The more people sharing your name and fundraiser, the better. When someone donates to your team, ask him or her to share through their social media outlets.• Be creative! No matter what story you’re telling, there’s a way to be cute, funny, or inspiring. Things that tend to get big reactions are cute kids and animals, but honesty and your own personality will go a long way.• Remind your donors that any amount helps. Choose somewhere like work, a church group, or another organization and ask everyone for a minimal donation. You’ll be surprised at the willingness of people who want to donate more.• Donate to your own or your team’s page.• Don’t be afraid to ask multiple times. One in four fundraising e-mails from family or friends elicit a donation. Increase those odds with more asks.• Make sure you say thank you. AuSM will thank donors, but it means a lot to get a personal thank you as well.
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] or 651.647.1083 ext. 19.
www.ausm.org
Minnesota’s First Autism Resource®
ONE WEEK$500 CHALLENGEYou can do this!
DAY 1 Register and donate
yourself, $50.
DAY 2 Gather your team! Ask 5
people to join you and have each one donate $20.
DAY 3Share your fundraiser
with 5 co-workers and ask each one to donate
$10.
DAY 4 Share on social media and
tag five of your friends to donate $20.
DAY 5 Send an e-mail to grandparents or other support people and ask
each one to donate $20.
DAY 6 Approach a club or business (even your own workplace) for a $100 sponsorship.
DAY 7
Celebrate!
$50
$150
$200
$300
$400
$500
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] or 651.647.1083 ext. 19.
www.ausm.org
If you have questions, visit www.ausm.org or contact Mark Fangmeier at [email protected] 651.647.1083 ext. 19.
Minnesota’s First Autism Resource®
ASK LETTER
Dear Friend,
This year I will be fundraising for the March 1, 2020 20th Annual Steps for Autism in Minnesota event at Southdale Mall to show my support for <include your inspiration for fundraising here – my son, my daughter, myself> and to raise funds for the local autism community.
<Add a short story here about your connection with autism and how AuSM has helped you or your family>.
The Autism Society of Minnesota (AuSM) relies on the generosity of donors to help them reach their goals and provide services across Minnesota. That’s why I’m asking you to show your support. Please help me reach my goal of $<goal amount> by donating to my team <insert link to your page>.
AuSM exists to enhance the lives of families and individuals affected by Autism Spectrum Disorder. AuSM realizes its mission through education, support, collaboration, and advocacy.
Through your support, AuSM can continue to enhance the lives of those affected by autism.
Please donate today.
Thank you,
<your name here>
www.ausm.org
The A
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Ma
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Ma
rch 1, 2020
Na
me
: ____________________________________________
Do
natio
n Am
ount: __________________________________
ww
w.a
usm
.org
Min
ne
sota
’s First Au
tism R
eso
urc
e®
The
Au
tism So
cie
ty of M
inn
eso
ta is a
501(c)3 n
on
pro
fit org
an
izatio
n.
Co
ntrib
utio
ns a
re ta
x de
du
ctib
le to
the
exte
nt a
llow
ed
by la
w.
The A
utism So
cie
ty of M
inneso
ta tha
nks you.
Ma
rch 1, 2020
Na
me
: ____________________________________________
Do
natio
n Am
ount: __________________________________
ww
w.a
usm
.org
Min
ne
sota
’s First Au
tism R
eso
urc
e®
The
Au
tism So
cie
ty of M
inn
eso
ta is a
501(c)3 n
on
pro
fit org
an
izatio
n.
Co
ntrib
utio
ns a
re ta
x de
du
ctib
le to
the
exte
nt a
llow
ed
by la
w.
The A
utism So
cie
ty of M
inneso
ta tha
nks you.
Ma
rch 1, 2020
Na
me
: ____________________________________________
Do
natio
n Am
ount: __________________________________
ww
w.a
usm
.org
Min
ne
sota
’s First Au
tism R
eso
urc
e®
The
Au
tism So
cie
ty of M
inn
eso
ta is a
501(c)3 n
on
pro
fit org
an
izatio
n.
Co
ntrib
utio
ns a
re ta
x de
du
ctib
le to
the
exte
nt a
llow
ed
by la
w.