let’s get surprised slides

Upload: shanti-devi-chhetri

Post on 05-Apr-2018

227 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 Lets get surprised slides

    1/15

    Presentation

    on

    Marketing Strategy of

    Coca-Cola Inc.

    Group C

  • 7/31/2019 Lets get surprised slides

    2/15

  • 7/31/2019 Lets get surprised slides

    3/15

    Headquartered in Atlanta, Georgia

    Introduced in 1886 originated as a soda fountain beverage in

    1886 selling for five cents a glass

    400 brands delivered to nearly 200 countries worldwide. .

    occupies 80% market share worldwide.

    recognised by 94% of the worlds population and is the most

    widely recognised word after OK. more than 500 brands available around the world and more

    than 1200 bottling plants around the world.

    Its the real thing.

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    4/15

    everyone on Earth drank Coca-Cola as their

    preferred beverage.

    -Robert W. WoodruffFormer CEO and Chairman of Board

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    5/15

    To gain new customers, printedcoupons offering free first tastes of theCoca Cola Drinks.

    To build brand recognition, he gave

    clocks ,calendars and weighing scaleswith the coca cola logo to pharmacistwho sold the drink.

    first advertisement appeared in 1895,

    featuring the young Bostonian actressHilda Clark as its spokeswoman.

    Used slogans to promote.

    real taste, uplifting refreshment

    http://en.wikipedia.org/wiki/File:Cocacola-5cents-1900_edit1.jpghttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    6/15

    Drink

    Ice Cold

    Early growth was impressive, but it was only when a

    strong bottling system developed that Coca-Cola

    became the world-famous brand it is today.

    http://en.wikipedia.org/wiki/File:1915_proto_hiRes.jpghttp://en.wikipedia.org/wiki/File:Cc-bcv.jpghttp://en.wikipedia.org/wiki/File:Canadian_coke_new.jpghttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    7/15

    majority of Americans say they ignore Internet advertising

    the most, compared to television, radio and newspaper ads.

    according to research.

    Diverted money toward more experimental activities. Eg-Coke

    Red Lounge Gathering.

    Sponsoring various sport events .

    Olympic sponsor in 1928 and ever since.

    Id like to teach world to sing.

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    8/15

    Coke is it

    Going Global

    establish bottling operations outside the U.S.

    The actual production and distribution of

    Coca-Cola follows a franchising model. Consolidation to serve global customers.

    New brands were introduced.

    Packaging innovations

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    9/15

    Localization

    Used different ad agencies in different in each country.

    Used stars, sports heroes and popular singers of region.

    Independent bottlers are allowed to sweeten the drinkaccording to local tastes.

    Famous spencerian script logo is rendered in different

    ways in different locales.

    The pause that refreshes

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svghttp://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    10/15

    I'd like to buy the world a Coke

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svghttp://www.coca-colaconversations.com/.a/6a00e39332d009883401310fb16932970c-popup
  • 7/31/2019 Lets get surprised slides

    11/15

    In mass media

    Coca-Cola has been prominently featured in countless films

    and television programs. It was a major plot element in films

    such as One, Two, Three, The Coca-Cola Kid, and The Gods

    Must Be Crazy. It provides a setting for comical corporate

    shenanigans in the novel Syrup by Maxx Barry. And in music,

    in the Beatles' song, "Come Together", the lyrics said, "He

    shoot Coca-Cola, he say...".

    Coke means Coca-Cola

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    12/15

    Local Competitors

    In Slovenia, Cockta

    In Turkey, cola turka

    In Israel, RC Cola

    In Sweden, Julmust

    In Iran and many middle east Zam Zam Cola and ParsiCola

    in Madagascar, Classiko Cola, made by Tiko Group

    brand Mecca Cola and British brand Qibla Cola in

    middle east Pepsi-Cola, and local drink Thums Up in india (coke

    purchased thums up in 1993

  • 7/31/2019 Lets get surprised slides

    13/15

    Competitors

    PepsiCo (PEP),

    Dr Pepper Snapple Group (DPS) National Beverage Corp (FIZZ)

    Hansen Natural Corporation (HANS)

    Cott Corporation

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    14/15

    Today Coca Cola stands as market leader on

    international basis.

    EPS $0.64/share in 2009

    Revenues were $7.1 billion in 2009

    2008 earnings were $3.15/share

    Chiso bhaneko Coca Cola

    http://en.wikipedia.org/wiki/File:Coca-Cola_logo.svg
  • 7/31/2019 Lets get surprised slides

    15/15

    Lets get surprised with COKE fact

    There are nearly 10,450 soft drinks from The Coca-Cola Company

    consumed every second of every day. Although Coca-Cola is enjoyed ice-cold around the world, in HongKong it is sometimes served hotas a remedy for colds!

    The type of print used for the logo is called SpencerianScript.

    Coca-Cola first came to Asia after the turn of the century when it

    was introduced in the Philippines. Local bottling operations begansoon after in both the Philippines and China.

    If all the Coca-Cola ever produced was flowing over Niagara Falls at

    its normal rate of 1.5 million gallons per second instead of water, thefalls would flow for 38 hours and 46 minutes!

    Coca-Cola is available in nearly 200 countries around the world andis asked for in more than 80 languages.