step2 climbs the ladder of social success with powerreviews
DESCRIPTION
Social networking is a global phenomenon. Brands and retailers have been experimenting with their social media plans, implementing Twitter accounts and a Facebook Fan Pages. But do you know how to convert those "likes" and "tweets" into dollars? Join us for a webinar with special guest Tena Crock of Step2 where we will explore how they are turning social activity into sales on the Step2 website. You will learn: - 3 critical components to social commerce success - How to incorporate gamification on your site - How to turn social activity into salesTRANSCRIPT
Step2 Climbs the Ladder of Social Success with PowerReviews
4/11/2012
Mark BakerClient Success Manager
Today’s Speakers
Tena CrockOnline Marketing Director
2#SocialSales
Today’s Webinar Agenda
1. Step2’s Goals for E-commerce
2. Step2’s Loyalty Program
3. Live Demo of Step2’s Site
4. Step2’s Success Story
5. Q & A
3#SocialSales
4#SocialSales
• Enter your questions into the GoToWebinar Module
5
Track the impact of social activity on conversion
Tena CrockOnline Marketing Director
• #Social2Sales
#SocialSales
Online Marketing Director for Step2, the nation’s largest manufacturer of plastic toys.
Featured in both Inc.com and Internet Retailer magazine
Increase visits and on-site engagement Develop loyalty program Amplify social content and drive more traffic Identify key influencers and brand loyalists
6
Step2 Goals for E-commerce
#SocialSales
7
Why Build a Loyalty Program?
#SocialSales
• Proven results with Social Discovery product
• Established relationship• Integrated platform
8
Why PowerReviews Social Loyalty?
“Social Loyalty is a great addition to Step2’s social
strategy and is a solid starting place to develop a tangible rewards program
#SocialSales
9
Increase Visits, Content & Engagement with Powerful Social Experiences
#SocialSales
Earn Points by Writing a Review
#SocialSales 10
Earn Points by Sharing to Facebook
#SocialSales 11
12
Toy Manufacturer Increases Traffic and Revenue with Social Discovery
“ ”PowerReviews has evolved with us – and the social commerce market – providing us with new and innovative ways to capture
the social opportunity on an ongoing basis.
Results
135%
300%
Increase in referral traffic from Facebook
Increase in revenue from Facebook-referred visitors
- Tena Crock Online Marketing Director
#SocialSales
13
Step2 has Mommies Buzzing with Online Community
“”
We’re extremely happy to work with PowerReviews on Social Loyalty because of
the ability to customize the program to reflect our community.
Results
170%
600%
Increase in Facebook verification.
Increase in images and videos uploaded.
- Tena Crock Online Marketing Director
#SocialSales
• Fast integration• Highly Customizable• Increased social engagement• New audience exposure
14
A Win for Step2 & Their Customers
Visit: http://www.step2.com/loyalty/
“We’re extremely happy to work with
PowerReviews on Social Loyalty because of the ability to customize the program to reflect our
community.
- Tena Crock Online Marketing Director
#SocialSales
1. Build Social engagements throughout the site2. Encourage your users to share content by
awarding points3. Give rewards and recognition to top contributors
15
Three Tips for Social Commerce Success
#SocialSales
Q&A
Thank you for attending.
For a live demo, please call:
(866) 345-1461or email:
For more information on PowerReviews Essential Social Suite, please visit:
www.PowerReviews.com
16#SocialSales
• Enter your questions into the GoToWebinar Module
17#SocialSales