state of online video
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State ofOnline video
Remco Bron
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innovader.nlyubby.com
marketingfacts.nluitgekotst.nl
huldehulde.nlwebarbeider.nl
newmediabrains.comcorporateporting.com
leafplan.nlsomanythoughts.nlsomanygadgets.nl
Remco Bron@[email protected]/remcobron
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www.yubby.com
Eerste week:2.000 ingezonden video’s300.000 unieke kijkers
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Hoe groot is het internet?
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2.1 miljardinternetgebruikers
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95%Internet
penetratiein Nederland
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107 biljoenE-mails verzonden
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295 miljardE-mails verzonden per dag
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1 miljardWhatsApp berichten per dag
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97%Weten watsocial media is
68%Gebruikensocial media
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800miljoenFacebookgebruikers
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60 miljoenstatus updates per daggedeeld op Facebook
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450 miljoenTwitter accounts
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12.233Tweets per seconde
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1.2 miljoen actieve Nederlandse Twitteraars
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3 miljoenNederlanders op Linkedin
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4 miljardbekeken video’s op YouTube
dagelijks
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60 uurvideo’s geupload op YouTube
per minuut
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vs. 18.235.000.000 zoekopdrachten op Google
US Comscore - december 2011
Online video
43.472.412.000
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ONLINE VIDEO MARKTin Nederland
Professioneel
VIDEO SNACKS
- YouTube- Zoom.in- Quadia- Zie.nl
Consument
PROGRAMMA CONTENTUSER GENERATED
- Uitzendingemist- RTL XL- Programma Gemist
- YouTube (ook prof.)- MyVideo- Dumpert- 123Video
bron: IAB
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Internetvideo NL4.YouTube
23. RTL.nl24. NOS.nl29. Omroep.nl35. llnwd.net53. Uitzending Gemist82. thepiratebay.org89. Zie.nl
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TV op internet in NL
1
2
3
Wie is de mol 330.933
GTST 243.277
Voice Kids 219.790
Totaal 4.093.369bron: SKO Januari 2012
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Video in de USdecember 2011
181 miljoen unieke kijkers
43 miljoen video’s
Gemiddeld 23 uur video
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Top US video websitesunieke kijkers / december 2011
Website Unieke kijkers Minuten per kijker
1 Google (YouTube) 157m 471
2 VEVO 53m 68
3 Yahoo! 53m 61
4 Viacom 45m 57
5 Facebook.com 42m 23
Totaal 181k 1.389
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Top YouTube partner channelsdecember 2011
Website Unieke kijkers Minuten per kijker
1 VEVO 53m 67
2 Warner Music 31m 29
3 Machinima 22m 64
4 Maker Studios 10m 30
5 FullScreen 9m 18
Top 10 totaal 148m 293
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Top 10 Online Video Brandsdecember 2011
Video brand Total streams Unique viewers
YouTube 13,782,781 131,382
Hulu 756,921 19,261
VEVO 435,411 39,701
AOL Media Network 358,784 20,637
Yahoo! 338,700 36,681
Netflix 251,792 n.a.
ESPN Digital Network 233,104 16,684
Comcast Digital Entertainment 216,502 n.a.
MSN / Bing 205,26 22,986
Disney Online 167,892 n.a.
TOTALS 22,617,316,000 164,298,000
137 streams per gebruiker per maand
5:04 uur per kijker per maand bron: Nielsen
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bron: Experian Hitwise
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Porno
75 miljoen unieke bezoekersporno websites
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4 miljard video’s per dag
Bezoekers 15 minuten per dag
2de zoekmachine wereldwijd
In 60 dagen wordt meer geupload als3 TV kanalen in 60 jaar uitzenden
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uploads per minuut
6 uur 8 uur10 uur13 uur15 uur
20 uur24 uur
33 uur
48 uur
60 uur
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II 2011 I 2011 II
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Life of a YouTube video
bron: Silicon Alley Insider
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Dus...
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Show me the
money!
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bron: KleinerPerkins
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Groei online video advertentie uitgaven in de US (% verandering)
+38%+40%+52%
+43%+36%+34%
+26%
2009 2010 2011 2012 2013 2014 2015bron: eMarketer
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bron: Break Media 2012
30% prerolls wordt bekeken
70% prerolls wordt geskiptbron: YouTube
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Top US ad propertiesdecember 2011
Website Advertenties Advertentie minuten
1 Hulu 1.493.649 621
2 Adapt.tv 1.116.051 636
3 Tremor Video 941.875 525
4 BrightRoll 872.188 536
5 Specific Media 495.869 235
Totaal 7.115.272 3.009
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bron: Hulu
70% naar de content providers
10% voor het distrubitie netwerk
20% voor Hulu
Sinds 2010winstgevend
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bron: Break Media 2012
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Worldwide video advertentiemarkt
€3 miljard
€1.6 miljardvoor YouTube?
bron: Barclays Capital
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Online video advertentie besteding in Nederland
€ 4,4M€ 7,3M
€ 10,0M
€ 15,0M
2008 2009 2010 2011
bron: IAB
€863M
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€863M
€60B
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4 Trends
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trend 1
Sales tool
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Video vertelt het verhaal achterhet product
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trend 2
Video in SEO
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bron: Unruly Media
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bron: Unruly Media
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trend 3
Original content
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Amerikanen dieTV shows op internet kijken
41,1M49,6M
58,9M72,2M
2008 2009 2010 2011
bron: eMarketer
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Verschuiving naar long form
bron: Yahoo! Insights 2011
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Verschuiving naar prime time
bron: Yahoo! Insights 2011
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Professioneel vs Amateur
bron: Yahoo! Insights 2011
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Lanceren 8 web series
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Starten met 15 web series
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YouTube investeert $100 miljoen
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trend 4
Huiskameroorlog
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De huiskamer gaat veranderen
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Opkomst connected TVTV, blu-ray en game devices
2010: 420.0002011: 1.800.0002013: 50%
bron: GfK
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10.000.0001.180.000
700.000
6.500.000 2.500.0001.000.000
28 miljoenconnected apparaten (2012)
bron: GfK
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Cut the cable
9% cut the cord11% denken erover na
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innovader.nlyubby.com
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Remco Bron@[email protected]/remcobron
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State ofOnline video
Remco Bron
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