state of online marketing - april 2011
DESCRIPTION
Presentation to George Mason University's MSOM 303 class, Marketing In A Global Economy, in Spring 2011.TRANSCRIPT
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State of Online Marketing
MSOM 303Marketing in a Global Economy
George Mason UniversityApril 2011
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George BounacosSilver Beacon Marketing
Search Engine Optimization (SEO)Online Advertising
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Content
Search
Social
New Drivers of Marketing
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Marketing Vehicles Over Time
• Smoke signals
• Television
• AOL
• Pony Express
• FedEx
• Carrier Pigeons
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Older Data Being Digitized…
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…whilewe all recordtrivia
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Technology Records Everything
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Microtargeting
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Case Study 1 Good Morning Madam Alarm Clock
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ASSUMPTIONS ABOUT BUYERS
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Facebook Research About Buyers
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Case Study 2: Tutoring
• Tested in Baltimore, Washington, Los Angeles and San Francisco
• Challenge: what subjects?
• Second challenge: what ages or grades?
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Tutoring Targets
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Different Messages for Cities
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What Next?
More data…
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…leads to Predictive Analytics
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Today
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Soon
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Market to the person with wants
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Privacy: Bigger Than Ever