1

A Get Focused PresentationOnline Marketing Overview for Business 101

April 2011

Clodagh S.HigginsOnline Marketing Strategist

2

By the end of this . . .

• My goal is that everyone can see one social media platform that is for them and be able to take action after the presentation.

3

Get Focused Consulting Pty Ltd

We connect you and your organisation with the people you want to reach, online!

http://www.getfocusedconsulting.com.au

4

So what is Social Media and why should I care?

Social Media is an “umbrella term that defines the various activities that integrate technology,Social interaction and the construction of words,Pictures, videos and audio”*

*according to wikipedia

5

2/3’s of the global internet population visit social networks

36% of Aussies shop online monthly6% do it weekly We are behind the rest of the worldAverage spend 4 x AU $700 ish / mth

I should care because . . .

6

Visiting social sites is now the 4th most popularonline activity – ahead of personal email – four

months ago – today # 1 online activity.

7

Are your customers looking for my business online?

8

YES !

Search for the products / services that you offer online in

http://www.google.com/keywordtool

9

Social Media is like Word of Mouth – except on Steroids - word spreads to many people – very quickly

10

This simple premise is to create two – way communication between you, your company, your existing clients and your potential clients.

11

We are craving community & personal service.

To be remembered and valued.

12

Traditional Marketing

13

How are we tuning out?

14

Think . . . Attract not Force

15

Inbound Education – Learning about your industry and other industries

Outbound Education – Teaching your prospective clients about new topics

Creating connections with industry peersCustomer Experience – Positive Conversations and

Negative FeedbackCompetitions - Offering special promotions to

Social Media Followers

How can Social Media be useful in your Business.

16

How can Social Media be useful in your Business.

Specials – Giving Social Media followers discounts on products or services

Recruitment – Finding Talent for your companyPublic Relations – Self Promotion and handling

negative PRMarket Research – Before you launch new products /

services Inbound Marketing – Attracting new clients to your

website/business

17

18

What is a blog?

A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog.

Where is your blog? Your email sent items!

19

20

A great blog in Action

20

Profiling different channels

21

Action

Do a search for blogs in your industry http://blogsearch.google.com/Write down what you like about them and what

you could do better.Get your web designer to set up a blog with RSS

Feed on your website.

22

What is Linkedin?

Linkedin is the world’s largest professional network with over 65 million members and growing rapidly.

http://www.linkedin.com

General Rule B2B Linkedin B2C Facebook

23

How can LinkedIn grow your business?

24

Action

Create a LinkedIn Account for yourselfJoin Groups – read and participate in

discussions.Then go to the Questions section and answer

some of the queries that are there which relate to your business.

25

What is Twitter? http://www.twitter.com

Twitter is a free social networking and micro-blogging service that allows users to send/upload messages known as ‘tweets’ – text-based posts only allowing 140 characters to be displayed on a profile.

26

Florist in Perth

27

Action

Open a Twitter account

Find out whole the major twitter players are in your industry and follow them

28

What is Facebook?http://www.facebook.com

. . is a free social networking website launched in 2004. Individuals or businesses can create a profile and join networks that are organised by city, workplace or educational institutions and then they can start adding friends and send messages.

29

10.2m Facebook profilesOver 45 women biggest growth in Aus

30

240 Likes in April 2011

31

Action

Open a Facebook Account and create a page for your business

Define purpose of the page

32

What is YouTube?http://www.youtube.com

YouTube is a video sharing website on which users can upload and share videos

It is now the largest search engine in the world meaning now people go to you tube to see videos about things they are looking for instead of reading text.

If a picture paints a thousand words, whatCan video do?

33

YouTube

It’s like having your own tv station for your business

Over 100,000,000 videos watched on YouTube every day !

My Business TV

34

Personal Trainers

35

Action

Open a free google account and create your own You Tube Channel for your business.

Write a list of 3 How to Videos you can makeUse YouTube Keyword tool to find what people

are searching for in youtube.

36

Rule #1 – Listen Action - Set up Google alerts & Google Reader &

SocialMention.com

Rule # 2 – EngageAction - Answer Questions on Platforms

Rule # 3 – MeasureAction - Set up Google Analytics on your website

Basic Rules of an effective Social Media Strategy

37

Small Business Owners Who Successfully Use Social Media

1. Commit weekly resources to creating content and engaging in social media.2. Have some methods of understanding how social media activity had an

impact on business results.3. Regularly generate content using blogs, Twitter, Face book or other social

platforms.4. Don’t try to do use every platform, instead focusing time and resources

on the social media channels that drive the best results for their business.

5. Use social media to drive participation in offline events.

38

Small Business Owners Who Successfully Use Social Media

6. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.

7. Leverage social media to position their company as a thought leader within their industry.

8. Provide clear calls-to-action and opportunities to generate leads and new customers using social media.

9. Use information and data from social media to drive business strategy. 10. Balance paid and organic search engine traffic.

39

Have the knowledge, time and resources to do this yourself? Great !

If not hire a specialist and get your Online Social Media Strategy happening today!

40

Remember it is the journey not the destination – enjoy what unfolds.

41

How can we help you?

1. One on One Social Media Strategy

2. Content Management Workflow

3. Free Website Audit

1. Free 30 Day Trial of Hubspot software

1. Facebook Page Creator

42

Get in touch today – clodagh@getfocusedconsulting.com.au

See you Online !