Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

Aderans Hair Goods Online Marketing

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

a bit about me:

•prior to Aderans: 6 years an online marketing manager, 4 years in

media buying/planning with a music industry ad agency

•as an online marketing manager: strategized and executed a wide

array of search marketing, seo/paid, social and email campaigns

•as a web designer/project manager: built/managed/budgeted

the creation of a wide array of websites

• a wide skill set of services in-house

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

current projects:

•migrated all web services/materials/responsibilities from

greenback marketing

•email marketing and an array of other online-related services

•management/develop the new www.simplicityhair.com website

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

in-progress projects:

•optimize/manage the simplicityhair.com website

•complete/launch bosleyhairforwomen.com website

•further defining and supporting online marketing

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

future projects:

•build-out/creation of the revlonwigs.com website

•redesign the reneofparis.com website

•luxhair, online community creation/management and any

consultation/recommendations for the lux team/creed design team

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

online marketing:

i t ' s i m p o r t a n t t h a t

m a r ke t i n g m a n a g e r s a n d

s a l e s h a v e a r e s o u r c e t o

e n s u r e e f f e c t i v e o n l i n e

m a r ke t i n g c a m p a i g n s

analytics/campaign tracking

email marketing

design, strategy, and more

social media

websites

seo and sem

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

ahg online: still developing

no web traffic

C o m p l e t e l y d i g i t a l

tons of web traffic

t a n g i b l e p r o d u c t

aderans online visibility

free, completely digital

product that is a medium for

online communication. $1B

instagram

we need websites!

minimal preexisting resources

a variety of current vendors/partners

Tangible good, piecemeal online

exposure without much of an

online community

in-house services

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

goals:

•get us up to speed where we are not

•ensure best practices with online marketing campaigns

• create great online content

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

questions:

•how does turnkey online marketing management best operate?

•understanding the wants and needs of brand managers and sales

•managing marketing budgets any specific ad campaigns

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

structure:

•meet with marketing and sales

•create/post online marketing calendar of projects initiatives

•qa outgoing online marketing to ensure proper optimization and

provide reporting

Aderans Hair Goods

Online Marketing at

Apr. 16nd, 2012

Questions?

hopefully this pegs some of the issues/goals relating to online

marketing, and I look forward to your insight, guidance!