starting something (big) in the “new” normal. the two major drivers of change the economic...
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Starting Something
(BIG)In the “New” Normal
The two major drivers of change
The Economic Disruption Connectiveness Through Technology
What happens when you’re preparing to fight the last war, instead of the next war?
Just Having A Job Is A Precious Thing
So We Hit The Reset Button
Heavy on stuffLight on happiness
We Were Fixated On The “Money” Side Of The Equation
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
Carefree Considered
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
Carefree Considered
Entitled to Self-Reliant
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
Carefree Considered
Entitled to Self-Reliant
Material to Meaningful
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
Carefree Considered
Entitled to Self-Reliant
Material to Meaningful
Symptomatic to Holistic
“Reset” Means Mindful Re-Balancing
Source: BBDO Ethnography
Carefree Considered
Entitled to Self-Reliant
Material to Meaningful
Symptomatic to Holistic
Win Win-Win
The Pursuit Of Happiness Has Changed
“The renewed American Dream is still about being materially
comfortable to enjoy a better life, a richer life.
But it’s also about something bigger
than just making money and acquiring stuff.
It’s an attempt to make sense of the madness
It’s about putting it in perspective.
It’s about RIGHTSIZING the American Dream.”
Source: BBDO Ethnography
ConnectivenessThrough
Technology
Landscape Milestones
Convergence of technology makes all content available to everyone, all the times
We All Have Our Own Network
The Lines That Separated Channels Are Blurring
Blur: Publisher & Consumer
The Consumers’ Role In Marketing
Experts
Advocates
Customer
Producers
Publishers Buyer
Service
Every Place, Thing, And Time, Is Media!
One-to-One &One-to-Some
As Important As One-to-Many
EmbraceEngagement
Treating Digital Like A Community, Not A Media Channel
Embrace Change
Source: The ShiftAgeDavid Houle
Ask The Right Questions
1. How does our brand fit in the new pursuit of happiness?
2. How are we tapping into the new consumer values?
3. How are we leveraging the new rules of engagement?
Build Your Brand Every Day
Start Something
Starting Something (BIG)
In the “New” Normal