Start from the User

Bernard Leong

Lean Lessons Learned from

Design, Content & Experience

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A Short Introduction of Myself ...Product Development

& Management Content Producer

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Start from asking why ...

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Observe the world around you ...4

Dig deep in the problem you are solving

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Then work out how ...6

Figure out the user behaviour: we are programmed to the Power of Habit

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Transition from a book to an e-book8

Designing Features for Users: Less is more

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Exhibit 1: Instagram App - Uploading Speed

The most Boring feature is the most Important one.

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Think Scarcity: Demand vs Supply

Exhibit 2: Mailbox App Pushing the user to repeat using the app subconsciously

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Exhibit 3: Uber App

Focus on closing the loop for the user

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Learn to be a Growth Hacker

Growth & Retention of Users are Independent of Technology & Features

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Exhibit 4: AirBnBFocus on Content

User Growth is about content & content is expensive

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User Retention has a lot to do with customer service

Exhibit 4: Apple Stores inspired by Ritz Carlton Conceirge15

Learn the behaviour of your user by data16

What are the killer metrics that inspire users to come back?

Exhibit 5: Fab.com

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You live in an exciting worldwhere you can make your dreams come true

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Any questions?

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