Download - Start from the User
Start from the User
Bernard Leong
Lean Lessons Learned from
Design, Content & Experience
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A Short Introduction of Myself ...Product Development
& Management Content Producer
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Start from asking why ...
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Observe the world around you ...4
Dig deep in the problem you are solving
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Then work out how ...6
Figure out the user behaviour: we are programmed to the Power of Habit
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Transition from a book to an e-book8
Designing Features for Users: Less is more
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Exhibit 1: Instagram App - Uploading Speed
The most Boring feature is the most Important one.
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Think Scarcity: Demand vs Supply
Exhibit 2: Mailbox App Pushing the user to repeat using the app subconsciously
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Exhibit 3: Uber App
Focus on closing the loop for the user
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Learn to be a Growth Hacker
Growth & Retention of Users are Independent of Technology & Features
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Exhibit 4: AirBnBFocus on Content
User Growth is about content & content is expensive
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User Retention has a lot to do with customer service
Exhibit 4: Apple Stores inspired by Ritz Carlton Conceirge15
Learn the behaviour of your user by data16
What are the killer metrics that inspire users to come back?
Exhibit 5: Fab.com
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You live in an exciting worldwhere you can make your dreams come true
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Any questions?
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