Chefs such as Daniel Boulud, Jean-Georges Vongerichten, Bobby Flay, and Norman Van Aken have been elevated to celebrity status and are the new rock stars. These culinary icons are the source of inspiration for other food professionals and budding culinary talents.

The ConceptThe Internet has grown increasingly more mature and sophisticated, allowing advertis-ers to efficiently access a targeted client base and generate product pull.StarChefs.com’s award-winning chef-focused content and traffic of over 20 millionhits per month forms a powerful community of food industry professionals and food and wine-savvy consumers eager to educate themselves about the latest industry trends and products.

AudienceDemographic Age Income Male FemaleProfessional 33 $66,518 56% 44%Consumer 37 $119,370 23% 77%

Profile * 34% attended Culinary School * Thirst for information about all things culinary * An appetite for new industry trends and products * A desire to be part of a community of food and wine professionals * Discriminating about equipment and raw ingredients used in their cooking * Responsive to targeted and informed messages from StarChefs * Willing to receive recipes and food-related information by e-mail

Traffic * 19 million hits/month * 8 million page views/month * 584,062 unique visitors/month * 9+ minutes average “stickiness” * 7 pages viewed per session

Advertising ProgramsChannel Sponsorship: Sponsorship opportunities are available for all features on the StarChefs website. Placements can be selective. Campaigns can also be customized by StarChefs’ marketing team to identify your product or service with appropriate feature topics. (Homepage, Chefs, Features, Recipe Search, JobFinder, QuickMeals)

Contextual Sponsorship: An integrated promotional progra m through banners, boxes and newsletter insertion that aims to engage your target audience by providing relevant solutions where and when a user is looking for answers that relate to your product or service.

AccessProfessionals

at the Forefront of the Food

Industry

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StarChefs Site Advertising

Lead Generation: Capture prospect information through custom designed contests, trivia, sweepstakes, and special offers.

Sponsored Assets: StarChefs’ design team will create sponsored assets area for your company. The educational advertorial will be hosted on StarChefs.com. Sponsor ad-vertorials can include photos from StarChefs events featuring advertiser’s products. In addition to educating StarChefs visitors about your company’s products and services, you will reap the benefits of top presence in major search engines and directories.Sponsored educational advertorials receive the top listing for keyword inquiries on major search engines such as Google and Yahoo. Your company may request place-ments for keywords.

NewslettersThe Dishrag: 60,000 monthly deliveries to subscribing professionals and food savvy consumersEmployer: 6,250 monthly deliveries to restaurant, hotel and resort employersJobSeeker: 25,000 weekly deliveries to individuals seeking jobs in the culinary industry

Custom Designed Creative: Create a dialogue between your brand and your target audience. With years of industry experience and an intimate knowledge of our site audience, the StarChefs’ market-ing team will work with you to develop creative that speaks to our audience.

Ad Specs * 728 x 90 IMU Leaderboard * 160 x 600 IMU Wide Skyscraper * 180 x 150 IMU Rectangle * 300 x 250 IMU Medium Rectangle * Rich Media (by approval)