sponsorships & on-site advertising

SPONSORSHIPS & ON-SITE ADVERTISING

GET THE MOST OUT OF MARKET.Tens of thousands of buyers with serious intent and solid purchasing power come to Las Vegas Market looking for the latest products, trends and resources. How will the right ones fi nd you?One of the most cost-effective promotional strategies available, Market sponsorships separate your company from the competition and position your name top-of-mind with your best prospects and customers. Share in the success of home furnishings’ fastest-growing mega-event. For big results and serious return on your Market investment, put the industry-leading power of Las Vegas Market to work for you.

80%of the population responds to on-site messaging stating

that it infl uences their buying decisions...

more than 40% of messaging at

secondary sites (away from showrooms)

is effective at increasing sales.

half of themessaging at highly

traffi cked sites directly increases

sales and...

Retailers whose livelihoods depend on closing the sale know that when the customer is in the store is when the real salesmanship begins. Point of sale advertising continues to be a popular tactic for a simple reason: it works.

In the same way that point of sale advertising works for retailers, on-site messaging works for exhibitors. On-site messaging is the fi nal and, experts agree, most critical part of the marketing mix. With the prospect on the property and in the buying state of mind, your message has its highest potential to incite action. Grab these opportunities while they are available. Many are fi rst-come, fi rst-served.

ON-SITE MESSAGING:INSTANT RESULTS

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We view our exterior signage at Market as critical to our marketing. It’s our last and most important opportunity to drive traffi c to our showroom. ”“

I can’t count the number of buyers who have mentioned the bags. We tie the look on the shopping bag to our print advertising to enlarge the impact of our brand message. It has worked wonderfully.”

“

Everyone atMarket sees our Bridge Banner. It’s the best money we spend with a dependable return. ”

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CONTENTS:

Exterior Signage & Displays ................................. 04

Garage Banners and Column Wraps; Bridge Banners; Wallboards; Courtyard Displays; Courtyard Backlit Signs; Large-Format Sidewalk Graphics; Eyebrow Windows; Pavilions Doors; Light Pole Banners; Other Signage Opportunities

Interior Signage & Elevators ................................ 10

Elevator Advertising; Escalator Advertising; Lobby Backlit Signage; Building A Lobby Banner; Floor Graphics; Digital Signage; Building AVideo Wall; Building Windows

Event Sponsorships .............................................. 15

Grab-N-Go Breakfast

Other Opportunities ............................................ 16

Show Bags; Water Bottles; Attendee Lanyards;Badge Inserts; Sponsored Eating Areas; Table Wraps; Building C Display Cases

Guidelines & Specifi cations ................................. 20

Sponsorship Contact Information ........................ 21

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Big news demands a big presence…and a big audience. Take your message outside to the most visible locations at Market.

EXTERIOR SIGNAGE & DISPLAYS

There is no better buzz-builder than these enormous banner signs, hung from the Las Vegas Market parking facility. When making a big first impression is important, these huge-impact promotional landmarks will certainly get the job done. Restrictions and availability may apply.

Call for Pricing.

Garage Banners

These highly visible, large-format opportunities, hung from the corner pillars of the Las Vegas Market parking facility, offer constant exposure for your brand. Restrictions and availability may apply.

Call for Pricing.

Garage Column Wraps

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Incredible glass bridges interconnect Buildings A and B on the Las Vegas Market campus, providing an ideal location to advertise your brand. For big impact, super-size your messaging on a cling banner that dominates the exterior window space connecting the two buildings.

$12,000

Bridge Banners

Our wallboards are big, bold and effective, creating long-lasting impressions and reaching a prime audience. Communicate your message as buyers enter the Market, with wallboards located alongside Building A and Building C.

Call for Pricing

Wallboards

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Drive traffic to your showroom by highlighting your products and brand in the Courtyard. Every on-the-go buyer will view your display as they move through the courtyard throughout Market week. Three sizes available to suit your individual needs – 10’ x 10’, 12’ x 14’, 15’ x 15’.

Courtyard Displays

Every buyer entering Market will see your name first if it’s displayed on a high-visibility backlit sign in the complex’s main Courtyard.

Three locations available.$10,000

Courtyard Backlit Signs

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Attract a flurry of buyers with this new opportunity at Market. Large-format sidewalk graphics create instant awareness. Call today to learn more about available options.

Costs vary based on type, location and quantity. Call for details.

Large-Format Sidewalk Graphics

This is a prime location for your messaging at Market. Available for Buildings A, B & C. Make a statement as buyers shop Market.


Eyebrow Windows

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Here’s an opportunity to reach buyers as they enter Pavilions 1 or 2. Great first impression and excellent space for your advertising.


Pavilions Doors

Let your message be the first to welcome buyers to Market. These light pole banners are strategically placed for heavy traffic and high visibility.


Light Pole Banners

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Window wraps, floor graphics, giveaways and more. Locations and sponsorships are limited. Ask your Account Executive for complete details and availability.


Other Signage Opportunities

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INTERIOR SIGNAGE & ELEVATORS

Reach thousands of buyers every day. Door wraps deliver your message to a captive audience and let you consistently tell your story throughout Market week.

$4,900 per Interior Elevator Door.

$3,900 per Exterior Elevator Door.

Additional $3,000 premium per elevator door for lobby level exteriors.

Note: We do not allow people to be used on interior elevator art.

Elevator Advertising

Your last, best opportunity to capture the attention of your customer; numerous opportunities to drive traffic right to your front door.

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Move buyers to your showroom with a clever message and format.

Costs vary based on size and location. Call for details.

Escalator Advertising

Prominently placed for maximum exposure in the high-traffic lobby of Building A, these signs deliver your message to thousands of Market attendees. Be one of the first names they see as they enter Market!

$14,000

Lobby Backlit Signage

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Catch buyers’ attention as they peruse industry publications. Located just inside the entrance to Building A, offering a high-impact impression.

$10,000

Building A Lobby Banner

Lead buyers to your showroom with floor graphics promoting your brand and the location of your showroom. Available on non-carpeted surfaces only.

Costs vary based on size and location.

Floor Graphics

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More than 150 plasma screens, scattered throughout every level of all three Las Vegas Market buildings, give attendees Market Information and promote brand stories throughout the day, all five days of Market. Give your brand ongoing visibility with your promotion repeating throughout the loop.

Purchase one spot to run for 7 seconds during the loop. Cost does not include production. $1,500 :07 sec. spot

Digital Signage

Building A Video Wall

Reach buyers at Market with the Building A Video Wall. Premium visibility in a high traffic area.

Purchase one spot to run for 7 seconds during the loop. Cost does not include production.

$5,000 :07 sec. spot

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Window wraps are big, bold, and effective. Create long-lasting impressions and show your product ro remind buyers your showroom is a can’t miss.

Costs vary based on size and location. Call for details.

Building Windows

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Greet buyers every morning with your brand messaging and breakfast. Co-sponsorship (with IMC) of the Grab-N-Go Breakfast each morning in the courtyard is a great opportunity to reach buyers as they prepare to start their day at Market.

$20,000

EVENT SPONSORSHIPS

Grab-N-Go Breakfast

Make a lasting impression by attaching your name to key events, educational tracks and gatherings; an ideal way to build awareness and make important connections.

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Take advantage of the high visibility and lasting exposure these co-branded bags provide, as attendees carry you with them wherever they go. Distributed in each of the three Las Vegas Market building lobbies and Pavilions, these bags are considered by tens of thousands of buyers to be a “must-have”.

10,000 bags produced and supplied by the sponsor to be distributed in selected Las Vegas Market buildings. Production not included.

$10,000 per building.

Show Bags

You can lead a buyer to water—and in Las Vegas, they’ll sure drink it! Your company’s signature bottled water distributed at Las Vegas Market just might be the highest visibility and most appreciated sponsorship available.

Includes branded, bottled water, distributed in shuttles, taxi stand, Pavilions, or Courtyard.

Building A, Building B, Building C, Pavilions.

Water Bottles

New and non-traditional tactics can be among the most effective in the savvy marketer’s arsenal; a number of imaginative ways to take your message to your customer.

OTHER OPPORTUNITIES

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Distributed to buyers at registration, lanyards support the badges that every show participant must wear. When your name and logo appear on these cords, you’ll have non-stop exposure moving all throughout Market.

Includes 35,000 exclusive branded lanyards.Production not included.

$15,000

Attendee Lanyards

Every buyer wears a badge, and you’ll be right there with them when you place your message on a badge insert. Distributed to the entire attendee base, this opportunity is an effective traffic-builder, especially when used to promote special show offers, or as a coupon to be redeemed at your showroom or exhibit. Badges are mailed to attendees prior to Market during the registration period, or available at the Registration tables during Market.

Includes printing of 30,000 badge inserts.

$10,000

Badge Inserts

OTHER OPPORTUNITIES

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OTHER OPPORTUNITIES

We’ve got you covered with this creative branding opportunity. Your image on tables throughout Market spreads your message in a unique and effective way, as your buyers gather to eat, relax and plan their day. A cost-effective and highly visible approach to reach buyers. Locations and quantity to be determined and agreed upon in advance.

Table size and type vary.Costs vary based on quantity. Call for details.

Table Wraps

Give your brand lots of exposure in our eating areas. Sponsorship Includes prominent signage, branded napkins & coffee clutches, tabletops, and logoed shirts.

Costs vary based on location and specifications. Call for details.

Sponsored Eating Areas

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OTHER OPPORTUNITIES

Shuttle buses’ high visibility for Market goers virtually guarantees that everyone at Market will see your message.

$15,000

Shuttle Buses

Perfect opportunity to reach buyers as they shop Building C. Drive traffic to your showroom by highlighting your products and brand in a glass display case.

$600

BUILDING C DISPLAY CASES

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GUIDELINES & SPECIFICATIONS

advertising guidelines

These are specific guidelines for advertising in Las Vegas Market products. Materials that do not meet with these requirements will be returned to the advertiser for adjustments before they can be approved. Please contact us at [email protected] to obtain the Las Vegas Market logo for use in your advertisement.

LOCATION & SPACE REFERENCES

• The Las Vegas Market showroom/booth number must be included on all advertisements.

• The showroom/booth number should stand on its own, i.e. “Furniture Company A230” not “Furniture Company Floor 2 (230)” or “Furniture Company #230”.

• Indicate the building (A, B, C, P1- or P2-) with the showroom number. For example, “Home Décor Company B100” or “Home Décor Company, Building B, B100”.

• Make no reference to the floor number.

• Do not use the # symbol to reference the space number. Las Vegas Market references

• The proper name is Las Vegas Market. See Examples of correct and incorrect usage of the name below.

CORRECT: Las Vegas Market

Las Vegas Market A100

Las Vegas Market, Building A, A100

INCORRECT: World Market Center

World Market Center Las Vegas

Las Vegas Market Center

Las Vegas World Market Center

Las Vegas World Market

Sponsorship / Large Format Specifications

• Dimensions listed on spec sheets are Width x Height • Upload files to the URL at the bottom of your spec sheet • O.A. = overall size, the size to which material is trimmed • V.O. = visual opening, the size that can be seen within the frame

COLOR: Design in CMYK, not RGB. Due to the individual characteristics of monitors, the colors on your screen may vary from the final product. We cannot be held responsible for discrepancies with color output. If you require a PMS color match, please submit the PMS color with art files.

SCALE: If artwork cannot be supplied at 100%, please indicate scale. Half or tenth scale is recommended.

BLEED: Add an extra 1.125” of bleed around all four sides of the artwork. Please include this in the artboard / page size during document creation, not the bleed setting,

RESOLUTION: All images should have a native resolution between 75ppi and 100ppi at final size. Please do not ‘res’ up images in Photoshop to meet this criteria; we will evaluate questionable images on a per case basis.

SPLICING REQUIREMENTS: Please send entire graphic as a whole and we will splice it if necessary. Do not splice image prior to sending as there is no guarantee it will line back up once printed.

ACCEPTABLE FILE FORMATS FOR DIGITAL ARTWORK: ADOBE ILLUSTRATOR: Do not save as EPS; package all fonts and links used in layout for submission (located under the “File” menu)

ADOBE PHOTOSHOP: TIFF or layered PSD preferred (enable LZW compression for TIFF files); do not submit JPEGs, GIFs, PNGs, or any compressed format. For layered PSD and TIFF files; package all fonts and links used in layout for submission (located under the “File” menu)

ADOBE INDESIGN: Package all fonts and links used in layout for submission (located under the “File” menu); Include low res PDF when packaging

ADOBE ACROBAT PDF: Do not password protect your documents; do not downsample your document when exporting

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On-site advertising means never missing an opportunity to remind buyers that they have to visit our showroom. I know it works because buyers tell me it works. ”

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Meet with your Account Executive to plan an advertising program that maximizes your exposure and achieves your goals.

A Customized Approach

About IMC:International Market Centers, L.P. (IMC) is the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profi table and scalable platform for the furnishings, home décor and gift industries.

IMC Sponsorship Contacts:

Renae Brown, Dir. of Advertising & Strategy 336.888.3759 [email protected]

Vanessa Gentile, Sr. Account Executive 336.821.1528 [email protected]

Bill Utley, Account Executive 336.888.3782 [email protected]

Trey Shalley, Account Executive 336.822.0433 [email protected]

Diane Rice, Account Executive 336.888.3703 [email protected]

Marilyn Fowells, Marketing Assistant 336.888.3735 [email protected]

Ansley Spencer, Production Manager 336.888.3751 [email protected]

Mary Malcolm, Advertising Production Specialist 336.888.3746 [email protected]

Shantelle Stotts, Advertising Production Specialist 336.821.1522 [email protected]

sponsorships & on-site advertising

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