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Page 1: Starbucks noticias

NoticiasNoticias

Page 2: Starbucks noticias

19711971

SeattlePike Place Market1ª Tienda en Estados Unidos

Fotografías: Associated Press www.apimages.com

Page 3: Starbucks noticias

Store manager Ryota Tsunoda, far right, and Japanese employees serve customers at Starbucks Coffee Co.'s store in Ginza shopping district of Tokyo Friday morning, Aug. 2, 1996, the opening day of the Seattle, WA.-based coffee retailer's first overseas store.

19961996

Tokyo1ª Tienda fuerade Estados Unidos

Page 4: Starbucks noticias

Chinese customers try out the coffee at the opening ceremony of China's first Starbucks coffee retail store in Beijing Monday, Jan. 11, 1999. The store, located in a five-star hotel, is the first of 10 outlets planned for the Chinese capital in the next 18 months, with more in other major cities. China is the ninth market in Asia where the Seattle coffee company has opened stores

19991999

Beijing1ª Tienda en China

Page 5: Starbucks noticias

A protestor climbs through the window of a downtown Seattle Starbucks Coffee shop after smashing the window with the garbage can lying on the sidewalk as WTO protests continued to clog city streets and cripple the conference Tuesday afternoon Nov. 30, 1999

19991999

SeattleProtestas en la cumbrede la Organización Mundialde Comercio (OMC)

Page 6: Starbucks noticias

Tazo Quality Assurance employee Anthony Tellin prepares to taste Passion tea in Tazo's tasting lab in Portland, Ore., Tuesday, March 6, 2001. In 1999, Starbucks acquired Tazo for $9.1 million. Since then, it has supplied Starbucks coffeehouses with its teas, standing on the chain's shoulders to introduce people to one of the world's oldest drinks.

19991999

PortlandAdquiere TazoProductora de Té

Page 7: Starbucks noticias

20002000

Beijing

Shanghai

Tokyo

Just four years after opening its first overseas shop in Tokyo, the Seattle-based American coffee chain now has more than 250 stores in 10 Asian countries and is planning to more than double that by 2003.

Más de 250tiendas en Asiaen 10 países

Page 8: Starbucks noticias

A worker cleans the window of a Starbucks coffee shop in Beijing Wednesday November 1, 2000. The U.S. based company has opened more than a dozen stores in Beijing, where residents more used to drinking tea have developed a taste for coffee.

20002000

BeijingMás de 12 tiendas

Page 9: Starbucks noticias

A tray with Starbucks coffee and cups are being carried at the first coffeehouse in Continental Europe of U.S. Starbucks Coffee Co. that opened Wednesday, March 7, 2001 in Zurich, Switzerland. After perfecting its overseas technique in Asia, the Middle East and the U.K., the Seattle specialty coffee retailer will launch its European assault from a beachhead in Zurich.

20012001

ZurichDespués de Asia,Medio Oriente y Reino Unido, se inicia laconquista de Europa

Page 10: Starbucks noticias

Starbucks Coffee Co. staffs are busy at the opening of the Seattle-based coffee-chain giant's 208th shop in Japan, in Tokyo Tuesday, March 13, 2001. Since opening its first store here in August, 1996, Starbucks has built its brand image without costly advertising, shattering another stereotype about trend-setting in Japan.

20012001

TokyoTienda No. 208en Japónen 6 años

Page 11: Starbucks noticias

Michael Shank, of Seattle, holds a protest sign outside a Starbucks coffee shop in Seattle, Monday, June 25, 2001, while protesting against the bovine growth hormone (rBST) and other genetically engineered ingredients. The Organic Consumer Association, despite the coffee retailer's previous pledge to meet many of the group's demands, wants Starbucks to stop using milk and other foods with genetically modified ingredients. Starbucks has made clear it agrees with the OCA on many issues. It plans to offer milk free of genetic tinkering at its more than 2,700 U.S. stores by the end of July.

20012001

SeattleOrganic Consumer Association protesta el usode leche con ingredientes genéticamente modificados

Page 12: Starbucks noticias

An unidentified Saudi customer sits outside a Starbucks coffee shop in Riyadh, Saudi Arabia, on Feb. 12, 2002. In conservative Saudi Arabia, the Starbucks logo is usually seen without the siren whose long hair covers her breasts that is familiar to coffee-drinkers around the world. In business and politics, delicate revisions have been needed to overcome the many differences between the Islamic monarchy and the secular, liberal democracy of the United States.

20022002

RiyadhLogotipo modificado

Page 13: Starbucks noticias

Starbuck's customers play the latest music CDs at a kiosk installed in the University Village store in Seattle, Thursday, May 23, 2002. The company is tailoring its product line to match the lifestyles of customers who want to relax. Along with its extensive line of coffee mugs, pots and beans; the coffee company is expanding its line of games and CDs.

20022002

SeattleNueva línea de juegos y CDs

Page 14: Starbucks noticias

Nineteen year old German waitress Meike Haspel from Berlin smiles as she serves coffee at the first Starbucks coffee house in Germany in the capital Berlin Friday, May 24, 2002. Starbucks Coffee International , the world's leading speciality coffee producer and dealer and "Karstadt", Europe's leading department store, agreed on a joint venture for the federal republic in October 2001.

20022002

BerlinPrimera tienda en Alemania

Page 15: Starbucks noticias

Work continues on the exterior of Starbucks Coffee in preparation for opening in San Juan, Puerto Rico Wednesday, Aug. 27, 2002. The Old San Juan store will open Sept. 7 with others to follow in Puerto Rico and Mexico. This will be the Seattle-based coffee giant's first chain of stores in Latin America.

20022002

San JuanPrimera tienda en Latino América

Page 16: Starbucks noticias

Starbucks founder Howard Schultz, center, leaves the newly built Starbucks in Mexico City on Thursday, Sept. 5, 2002. The store will open its door to the public Friday. At left is Starbuck's president for Mexico, Alberto Torrado. The sign on the right reads: "Here you can find an old friend or a new one."

20022002

México D.F.Primera tienda en México

Page 17: Starbucks noticias

Chinese walk a hallway above a McDonalds restaurant and Starbucks Coffee outlet side-by-side in Beijing Tuesday, Feb. 11, 2003. China is promising more opportunities for foreign investors and more access for Chinese consumers to foreign goods under its 14-month-old membership in the free-trading World Trade Organization.

20032003

BeijingIncremento de inversiónextranjera en China unaño después de ingresara la OMC

Page 18: Starbucks noticias

A server hands a coffee to a customer at a Starbucks in Lima, Peru on Tuesday, Aug.19, 2003. Starbucks Coffee International, a unit of Starbucks Coffee Co. (SBUX), opened its first store in South America in Peru on Tuesday, with plans to open another in Chile shortly.

20032003

LimaPrimera tienda en Sur América

Page 19: Starbucks noticias

The West Coast's first McCafe in Mountain View, Calif., is shown Wednesday, Dec. 3, 2003, during its grand opening. The McDonald's hamburger franchise will start peddling delicacies such as skinny double mocas and roasted beef with balsamic vinegar on foccacia as it attempts to steal profits from Starbucks, Peet's Coffee & Tea and other upscale chains.

20032003

Mountain ViewReacción de McDonald’sPrimera tienda McCafé

Page 20: Starbucks noticias

Colombia's President Alvaro Uribe, right, serves coffee during the inauguration of a new Juan Valdez coffee shop in Bogota, Wednesday, Dec. 10, 2003. The Colombian Coffee Federation, which represents more than half a million coffee growers, inaugurated its flagship coffee shop with plans to open 10 others in the United States and elsewhere to compete with the likes of Starbucks. The shops are a part of the federation's efforts to alleviate the suffering of coffee farmers devastated by a precipitous collapse in global coffee prices, forcing many to turn to the cultivation of illicit crops for survival.

20032003

BogotáPrimera tienda Juan Valdez

Page 21: Starbucks noticias

Parisians peek into the new Starbucks coffee store after its official inauguration on Opera avenue in Paris Thursday, Jan. 15, 2004. The store, the first ever in France, will open to the public on Friday, while about ten are planned for the French capital over the next year.

20042004

ParísPrimera tienda en Francia

Page 22: Starbucks noticias

20042004

Customers David Stugart, 65, bottom, and Michael Keigley, top, 32, both of Seattle select songs for their CD's as Starbucks Coffee Company unveiled the first Hear Music media bar Monday Oct. 18, 2004. The new service allows customers to burn personalized CD from a vast library of songs. Forty-five Starbucks retail locations will offer this new music service in the first phase of a multi-phased national roll-out.

SeattlePrimer “Hear Music” Bar de música conCDs a la medida

Page 23: Starbucks noticias

A Chinese tourist takes a break in front of a Starbucks coffee shop in Shanghai, China, in this July 15, 2002 photo. Starbucks is suing a competitor in Shanghai over use of their shared Chinese name, the company said Thursday, Feb. 5, 2004 - the latest in a growing number of copyright suits involving foreign firms in China. Both companies use the same three Chinese characters in their names _ ``Xingbake.'' In Chinese, ``xing'' means ``star'' and ``bake'' (bah-kuh) is a phonetic rendition of ``-bucks.''

20042004

ChinaConflictos por nombre chino:XinbakeXing = star Bake = bucks

Page 24: Starbucks noticias

20042004

A worker cleans the windows of a Starsbuck coffee outlet in Qingdao, in east China's Shandong province Tuesday, June 22, 2004. The use of brand names similar to those of famous foreign brands is common throughout China. Lax laws and poor enforcement make it difficult for foreign companies to combat the trend, though Seattle-based Starbucks Corp. has taken legal action against at least one Chinese company in an effort to protect its name.

ChinaAcciones legales por imitaciones

Page 25: Starbucks noticias

20042004

New York City police officers, equipped with plastic handcuffs, line up in from of a Starbucks to keep protestors away from the coffee shop in New York on Saturday, Aug. 28, 2004. Several hundred protestors marched to different Starbucks chains to express their opinion of disapproval for the business practices of Starbucks and the upcoming Republican National Convention, which will be held in New York.

Nueva YorkConvención PartidoRepublicanoProtección policial

Page 26: Starbucks noticias

Peter Torrebiarte, general manager of Starbucks Coffee in Costa Rica, looks at the characteristics of a coffee plant on the Juan Vinas Coffee Plantation near Juan Vinas, Costa Rica, Wednesday, April 14, 2004.

20042004

Costa RicaPlantaciones propiasC.A.F.ECoffee and Farmer Equity

Page 27: Starbucks noticias

20052005

Workers select coffee beans at the processing plant of the Esperanza Coffee Group in Matagalpa, 133km (82 miles) north of Managua, Nicaragua, Monday, Jan. 17, 2005. The Starbucks Coffee Company representatives are visiting Nicaragua to meet with national producers of coffee, and will buy approximately 70,000 quintals of Nicaraguan coffee.

NicaraguaNegociaciones decompra de café

Page 28: Starbucks noticias

20052005

A customer is handed a coffee drink at a drivethru window at a Starbucks, Dec. 12, 2005, in Seattle. The world's largest specialty coffee chain once shunned the drivethru concept, fearing it might alienate customers who like to come inside and sip their lattes while listening to music in cozy chairs. Eventually, it got hard to ignore coffee lovers' demand for a quick java fix without leaving the warmth of their driver's seats.

SeattlePrimer “Drive-thru”

Page 29: Starbucks noticias

20052005

Dunkin' Donuts employee Khari Janey works the register at a Boston branch of Dunkin' Donuts, Thursday, Jan. 13, 2005. The 55-year-old franchise chain is trying to hold onto its core customers while winning over some of the Starbucks crowd.

Dunkin’ DonutsIncursión en el mercadode cafés especiales

Page 30: Starbucks noticias

Starbucks breakfast sandwiches are displayed Feb. 22, 2006, at a Starbucks Corp. store in Seattle. As McDonald's Corp. and Burger King Corp. begin to offer premium coffee Starbucks is more than doubling the number of stores nationwide that sell hot breakfast sandwiches.

20062006

SeattleStarbucks inicia la ventade Sandwiches calientespara el Desayuno

Page 31: Starbucks noticias

Gregg Clark, director of plant operations for Starbucks Corp.'s massive roasting plant in Kent, Wash., walks Monday, Aug. 7, 2006 through an area of the plant used for storing green coffee prior to roasting

20062006

Kent, Wa.Visita a la plantaRecepción de los granos

Page 32: Starbucks noticias

Almost eerily and without a worker in sight, a coffee roaster at Starbucks Corp.'s massive roasting plant in Kent, Wash. empties a batch of beans into the cooling tray Monday, Aug. 7, 2006.

20062006

Kent, Wa.Visita a la plantaTostadora de CaféAutomatización

Page 33: Starbucks noticias

Freshly-roasted coffee is stirred in a cooling tray at Starbucks Corp.'s massive roasting plant in Kent, Wash. Monday, Aug. 7, 2006.

20062006

Kent, Wa.Visita a la plantaEnfriamiento delos granos reciéntostados

Page 34: Starbucks noticias

An automated machine fills coffee bags with ground coffee Monday, Aug. 7, 2006. In contrast to many tiny independent roasters in Seattle, where bags are filled by hand, Starbucks relies on automation.

20062006

Kent, Wa.Visita a la plantaEmpaqueautomatizado

Page 35: Starbucks noticias

Workers at right folds boxes that will hold bags of freshly ground coffee produced at Starbucks Corp.'s massive roasting plant in Kent, Wash. Monday, Aug. 7, 2006. As other towns worry that Starbucks will run their local coffeeshops out of business, the owners of several of Seattle's most beloved independent coffee houses say they have found success in the shadow of Starbucks by accentuating the benefits of staying small.

20062006

Kent, Wa.Visita a la plantaEmpaque final y distribución

Page 36: Starbucks noticias

Jud Hendricks, left, greets Jerry Pierce, as they sit outside Caffe Ladro in Seattle Tuesday Aug. 1, 2006. Both are regulars at the independent coffee shop, which is located just down the street from a Starbucks. Although Seattle is the headquarters for corporate coffee giant Starbucks Corp., local independents are proving it's possible to survive and even thrive in the shadow of their much larger competitor.

20062006

Seattle, Wa.Competidorespequeños a la sombra de Starbucks

Page 37: Starbucks noticias

Daniel Gross poses for a portrait outside a Starbucks coffee shop in the Lower Manhattan, Monday, Aug. 7, 2006, in New York. Starbucks Corp. has fired the co-founder of a union claiming to represent employees at six of its Manhattan coffee houses. Gross, a barista and organizer for IWW Starbucks Workers Union, a branch of the Industrial Workers of the World, said Monday that he is challenging his termination, which followed a company investigation into an allegation that he made a threatening remark to a district manager at a recent union rally.

20062006

Nueva YorkBrotes de sindicalismo

Page 38: Starbucks noticias

20062006

A bag of Starbucks Corp.'s new "Black Apron" specialty coffee, Rwanda Blue Bourbon, is shown with its decorative packaging Tuesday, Feb. 28, 2006 in Seattle. Starbucks, the world's largest specialty coffee retailer, announced Tuesday that it will start selling its first Rwandan-grown coffee in its North American stores starting March 13.

SeattleIntroducción de caféproveniente de Ruanda

Page 39: Starbucks noticias

20062006

People pass by during the opening ceremony of the first Starbucks store in Brazil, in Sao Paulo, on Thursday, Nov. 30 , 2006.

Sao PauloPrimera tiendaen Brasil

Page 40: Starbucks noticias

20072007

15760 Tiendas en el Mundo3320Nuevas tiendas en 20079 Tiendas diarias

Page 41: Starbucks noticias

Chinese passers-by walk past a Starbucks Coffee cafe in Shanghai 29 March 2007. Starbucks Corp., the biggest coffee-shop chain in the world, said it planned to source coffee from China for the first time as it expands in a country with more than 5,000 years of tea-drinking culture. Starbucks has been working with coffee farmers in southwest Chinas Yunnan province to help them meet sourcing standards and has sent coffee shipments to the United States for testing. Starbucks also plans to build a roasting plant in China, where its sales are outpacing market growth as Chinas coffee consumption is increasing 20 to 25 percent each year.

20072007

ShanghaiCultivos de café en ChinaProvincia de YunnanPlanta tostadoraConsumo de café +20 a 25%cada año en China

Page 42: Starbucks noticias

Shareholders fill McCaw Hall as they listen to a speaker at the annual Starbucks Corp. shareholders meeting, Wednesday, March 21, 2007, in Seattle.

20072007

SeattleReunión anual de accionistas

Page 43: Starbucks noticias

A handful of protesters picket before the annual Starbucks Corp. shareholders meeting, Wednesday, March 21, 2007, in Seattle. The small group of protesters criticized the company's stance on unions and its resistance of Ethiopia's attempts to trademark some bean names.

20072007

SeattleReunión anual de accionistas

Page 44: Starbucks noticias

Starbucks Corp. chairman Howard Schultz, right, gives a pat to president and CEO Jim Donald as Donald is introduced before addressing the annual shareholders meeting in Seattle in this March 21, 2007.

20072007

SeattleReunión anual de accionistasCEO:Jim Donalddesde 2005

Page 45: Starbucks noticias

Starbucks Corp. chairman Howard Schultz waves goodbye to singer Paul McCartney as McCartney finishes an appearance via a video feed from London, during the Starbucks Corp. annual shareholders meeting, in this March 21, 2007, file photo, in Seattle. McCartney was introduced as the first artist signed to Starbucks new record label.

20072007

SeattleReunión anual de accionistas

Page 46: Starbucks noticias

20072007

A barista heads out the door of a Starbucks coffee shop and past a poster advertising the upcoming release of Paul McCartney's new recording, Monday, June 4, 2007, in Seattle. Caffeine junkies who go to Starbucks for their daily fix will get a nonstop dose of McCartney's "Memory Almost Full" on Tuesday, June 5, 2007, as the coffee company's new record label releases its first CD. Starbucks Corp. estimates that some 6 million people will be among the first to hear the new album as they line up for their lattes in more than 10,000 stores in 29 countries, where it will be playing on continuous loop throughout the day.

SeattleLanzamiento 1º album“Hear Music Records”Paul McCartney

Page 47: Starbucks noticias

20072007

Packets of Starbucks Corp.'s new line of "drinking chocolate" are shown Monday, Aug. 13, 2007. The drink -- to be initially sold in grocery and other food stores but not in Starbucks' traditional coffee houses -- is made at home on the stove or in the microwave by combining cubes of chocolate with milk.

SeattleLanzamiento Chocolate en cubos

Page 48: Starbucks noticias

20072007

Anthony Carroll, manager of green coffee quality at Starbucks Corp., shows a group of food-industry writers and publicists the proper way to "slurp" coffee Monday,Aug. 13, 2007 during a "cupping workshop" given during a two-day "Starbucks Scholars". "Cupping," is the specialized process of tasting various blends and roasts of coffee.

SeattleSeminario de capacitaciónpara medios“Starbucks Scholars”

Page 49: Starbucks noticias

Major Cohen, a coffee and tea education specialist at Starbucks Corp., pours boiling water into cups of different types of Starbucks coffee grounds Monday,Aug. 13, 2007 in preparation for a "cupping workshop".

20072007

SeattleSeminario de capacitaciónpara medios“Starbucks Scholars”

Page 50: Starbucks noticias

20072007

Keith Hutjens, director of tea procurement with Tazo Tea conducts a tea tasting Monday, Aug. 13, 2007 during a two-day "Starbucks Scholars" media seminar at Starbucks Corp. headquarters in Seattle. Tazo is owned by Starbucks Corp.

SeattleSeminario de capacitaciónpara medios“Starbucks Scholars”

Page 51: Starbucks noticias

20072007

Starbucks chairman Howard Schultz, left, greets a group of apron-clad food-industry writers and publicists taking part in a "cupping workshop" Monday,Aug. 13, 2007 during a two-day "Starbucks Scholars" media seminar at Starbucks Corp. headquarters in Seattle.

SeattleSeminario de capacitaciónpara medios“Starbucks Scholars”

Page 52: Starbucks noticias

20072007

Russian-style matryoshka coffee mugs on sale in Russia's first Starbucks Coffee Shop on opening day at the Mega shopping mall in Khimki, just north of Moscow, Russia on September 6, 2007

MoscúPrimera tienda en Rusia

Page 53: Starbucks noticias

A person holds a Starbucks Coffee card Wednesday, Nov. 31, 2007 in Pennington, N.J. Starbucks Corp. releases first-quarter earnings after the bell.

20072007

Starbucks Card160 millones de tarjetas

Page 54: Starbucks noticias

20072007

In this image provided by Starbucks Corp., a "Song of the Day" card featuring acoustic singer KT Tunstall is shown. Beginning Oct. 2, 2007, Starbucks plans to give away 50 million free digital songs to customers in all its domestic coffee houses to promote a new wireless iTunes music service about to debut in select markets through a partnership with Apple Inc. Baristas in the company's more than 10,000 U.S. stores will hand out 1.5 million "Song of the Day" cards each day, which can be redeemed on Apple's online music store.

“Song of the Day”Convenio con Apple iTunes1,5 millones de tarjetas/día50 millones de canciones

Page 55: Starbucks noticias

20082008

Krista Miller sips a cappuccino at a Starbucks coffee shop in Seattle Friday, Jan. 25, 2008. It's been almost a year since Chairman Howard Schultz' bitterly candid memo bemoaning "the watering down of the Starbucks experience" landed with a thud on the desks of the coffee chain's top executives. Mincing no words, he said the company's unbridled growth had sapped the soul out of its stores and sounded a rallying cry to shift the focus back onto the customer.

Starbucks on Monday, Jan. 7, 2008 announced that it is firing Jim Donald and giving the CEO job back to Schultz.

Schultz: “Se está aguando laexperiencia Starbucks”

Page 56: Starbucks noticias

A Starbucks customer drinks coffee in Palo Alto, Calif., Tuesday, Feb. 26, 2008. Starbucks CEO Howard Schultz has announced the closure, starting at 5:30 p.m. local time, to energize 135,000 employees. Starbucks' 7,100 stores across America will participate in the brief barista re-education.

20082008

Jornada de Reeducación135.000 empleados7.100 tiendas en USACierre simultáneo

Page 57: Starbucks noticias

20082008

Starbucks store manager Justin Chapple watches a message from CEO Howard Schultz at a Starbucks in New York, Tuesday, Feb. 26, 2008. Nearly 7,100 company-operated Starbucks stores across the U.S., all except the licensed shops in supermarkets, airports, malls, hotels and the like, were to close at 5:30 p.m. local time so some 135,000 employees could go through about three hours of training.

Jornada de Reeducación135.000 empleados7.100 tiendas en USACierre simultáneo

Page 58: Starbucks noticias

20082008

Stephanie Axelrod works on her laptop Monday, Feb. 11, 2008, at a Starbucks Corp. store near the University of Washington in Seattle. Starbucks and AT&T Inc. will start offering a mix of free and paid wireless Internet service in most of the international coffee retailer's U.S. shops, beginning this spring.

SeattleConvenio con AT&TWiFi en las tiendasinternacionales

Page 59: Starbucks noticias

20082008

Reunión anual de accionistas2008

Page 60: Starbucks noticias

Starbucks Corp. Chairman and Chief Executive Howard Schultz speaks in front of a graph charting the price of Starbucks stock Wednesday, March 19, 2008 at the company's annual shareholders meeting in Seattle. Starbucks' stock has been falling steadily for more than a year, losing more than half its value since late 2006, when it was trading at close to $40 a share.

20082008

Reunión anual de accionistas2008

Page 61: Starbucks noticias

The newly designed Starbucks cup is seen Wednesday, April 30, 2008, at a Starbucks location in Alameda, Calif. Starbucks Corp. said Wednesday its fiscal second-quarter profit fell 28 percent as U.S. consumers responded to rising food and gas prices by making fewer latte runs. For the quarter ended March 30, Starbucks' net income sank to $108.7 million, or 15 cents per share, from $150.8 million, or 19 cents a share in the same period last year.

20082008

Resultados 1º TrimestreUtilidades ↓28%$150 M (Q1/07) $108 M (Q1/08)

100 tiendas cerradas600 despidos

Page 62: Starbucks noticias

Starbucks Corp. Chief Technology Officer Chris Bruzzo holds hand-written comment cards as he stands in front of a live screen of the new Web site Wednesday, March 19, 2008 at Starbucks' annual shareholders meeting in Seattle. Coffee-obsessed consumers started chiming in as soon as the Web site inviting customers to pitch ideas for reviving its struggling U.S. business went live

20082008

Buscando nuevas ideas:www.mystarbucksidea.com

Page 63: Starbucks noticias

20082008

Starbucks se retira delnegocio de la música

Emmylou Harris performs for a crowd gathered in Seattle, Tuesday, March 30, 2004, for the Starbucks 12th Annual Meeting of Shareholders. The Seattle based company is recognized as a global brand of coffee and plans to venture into music stores selling custom made cds on site. Harris helped launch the HEAR MUSIC aspect of Starbuck's business projects.

Page 64: Starbucks noticias

20082008

Starbucks recently purchased Coffee Equipment, a Seattle company that makes the Clover machine. Some Starbucks stores, like this one in Seattle, now use the Clover.

Starbucks adquiereCoffee Equipment fabricante de las cafeteras Clover

Page 65: Starbucks noticias

20082008

"This is the first time our business is under pressure - it's a character test. But it's not about the economy. We don't want to use that as an excuse. And it's not about the competition. Don't believe the media hype. There's no coffee war going on. This is about us. We somehow evolved from a culture of entrepreneurship, creativity and innovation to a culture of, in a way, mediocrity and bureaucracy."

Page 66: Starbucks noticias

ContinuaráContinuará……