PowerPoint Presentation

Starbucks in Social MediaGozde UzmayaKerem Abuc

Company overview Originated in Seattle, Washington in 1971 First traditional coffee bar established in 1984Currently operating over 20,000 stores in over 60 countries (company owned and franchised combined)Starbucks lives by the philosophy that in every nation and every culture there is a segment of the population who are a viable market

Starbucks in global

CoffeeCookies CakeChocolate Some other snacks Starbucks CDs Coffee makers and affiliated equipment

PRODUCTS

TARGET MARKETGender: equally divided Age: consumers 35 years and older tend to consumer coffee more often than the 18 - 25 age group Income Level: mid-income levels were frequent buyersEducation level: majority of consumers had some level of higher education experience Starbucks does not choose their locations based on the demographic profiles of the area

starbucks desireExtensive menu Wide range of combinationsYou call it culture allows modifications

starbucks desireQuality LevelFinest beans to satify the taste The coffee from the around the world comes in different tastes and characteristics providing various choices for Starbucks consumers

starbucks desireAmbienceAdding autmosphere to their coffeehousesWireless ConnectionsFriendly Staff

Competitors

Marketing strategiesPerfect cup of coffeeThird PlaceCustomer SatisfactionCreating a Starbucks communitySmart partnershipsInnovationBrand Marketing

Strengths & WeaknessStrong Financial BaseLarge Number of LocationsGrowth through innovation

Undisciplined marketingInflexible pricing

Opportunities & ThreatsDeveloping international businessDiversification into other drinks

New entrantsSubstitution and competitive rivalry

Social media usage

Main reason: 18- 49 years age super influencers

Exactly a love brand on FB.Quick responses to the complaintsShares photos and surveys to get attention and increase interaction

CUSTOMER COMPLAINTS

A successful guitar break

opportunities for new connections

Interacts with more customersNot a love brand on twitterCustomers complain more via twitter

QUICK RESPONSES TO COMPLAINTS

Contribution to the Global Fund to help people living with HIV/AIDS in Africa. 18 million daily doses of medicine

Hire people and present job offers

BLOGS

Facebook TrendsTwitter TrendsMobile Payment TransactionsStore TransactionsLoyalty Card Programs

KEYPoints for roi

RECOMMENDATIONSAdvertising & PromotionsProduct DifferentiationCoffee Variety and Quality