social media marketing evaluation: coupa cafe and starbucks twitter accounts
TRANSCRIPT
![Page 1: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/1.jpg)
Personal photos are
more engaging
Authentic appealBranded account
Verified
Social customer relationship
management
![Page 2: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/2.jpg)
Quick and engaging promotions – 10 second
rule
Spurs peer to peer communication for further marketing
![Page 3: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/3.jpg)
Branded account
Encouraging participation in
brand development
![Page 4: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/4.jpg)
No longer is your brand what you say it is; your brand is what
they say it isNon stop feedback
loop
![Page 5: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/5.jpg)
Lethal generosity
Free marketing
Groundswell
![Page 6: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/6.jpg)
User generated content
Brand account
Authentic appeal
![Page 7: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/7.jpg)
Customer service through social customer
relationship management
![Page 8: Social Media Marketing Evaluation: Coupa Cafe and Starbucks Twitter Accounts](https://reader035.vdocuments.us/reader035/viewer/2022062514/5585623cd8b42a46298b4979/html5/thumbnails/8.jpg)
Relevant cross promotion encourages
further engagement