st. management about communication ind. (u.fone)

8/6/2019 St. Management About Communication Ind. (U.fone)

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STRATEGIC MANAGEMENT

Industry : Communication (Ufone)

By :Muhammad Tauqeer - CR



� To achieve first position in Communication sector

in the terms of maximum numbers of customers.� To get maximum market share.

� To become best quality Service provider of

Pakistan in communication services.

� To increase more company profit with customer

satisfaction way.

Objectives



Vision & mission

� V ision� To make Ufone company on the highest position in

communication sector as per number of customer and best quality with highest market share.

� M ission

� To extend communication facilities in all over Pakistan in rural , urban and all highways along withgood quality included low cost packages.



External Factors

� Opportunity :� Growing communication market

� Large Support in extension with PTCL

� Policies are made by Foreign Owner ( of Etisalat)

� Permission allowed from Govt. to perform functioning in all over the country.

� Public awareness for good mobile services.

� Research in Communication Technology growing day by day.

� Threats :� Market rate from competitors .

� Political and ethical threats.

� Tax from Govt. increased yearly.� Technology Competition.

� Non-Govt. rival groups in Pakistan.

� New rivalry in NWFP and Baluchistan creating access problem.

�



Internal Factors

� Weakness :� Job Turnover increasing

� Appointments upon relation

� Cultural environment

� Pay Structure

� Lack of collective thinking.Every person think only for himself

� Strength :� Supported by Government of Pakistan

� Easy Market introduction by PTCL Supporting way

� 2nd Largest Cellular company in Nation wide with quality connectivity

services� Introducing a lot of new packages with affordable and quality service.

� Guaranteed Connectivity services by their high qualified survey team tocheck & balance on daily basis.



EFE Matrix

Description Rating WeightTotal Weighted

Score

OpportunitiesGrowing communication market 0.07 3 0.21

Large Support in extension with PTCL 0.09 4 0.36

Policies are made by Foreign Owner ( of Etisalat) 0.05 3 0.15

Permission allowed from Govt. to perform functioning in all over the country 0.06 3 0.18

Public awareness for good services. 0.06 3 0.18

Research in Communication Technology growing day by day. 0.07 3 0.21

Supported by Govt.of Pakistan 0.08 4 0.32

Cultural environment 0.04 4 0.16

Threats

Market rate from competitors 0.07 2 0.14

Political and ethical threats 0.09 3 0.27

Tax from Govt. increased yearly 0.07 3 0.21

Restriction by PTA 0.06 3 0.18

Technology Competition 0.08 4 0.32

Non-Govt. rival groups in Pakistan. 0.04 2 0.08

New rivalry in Sarhad and Baluchistan creating access problem 0.07 2 0.14

TOTAL 1 3.11



Description Rating WeightTotal Weighted

Score

Weakness

Job Turnover increasing 0.06 4 0.24

Appointments upon relationship 0.06 2 0.12

Unpunctuality from employees. 0.07 4 0.28

Pay Structure 0.07 3 0.21

Lack of collective thinking Every person think only for himself 0.05 3 0.15

Need to be Updated Technology to compete with competitors0.09 4 0.36

Market share shuold be increas by Marketing Management0.09 4 0.36

Strength

Supported by Govt. in Market share 0.09 4 0.36

A huge network supported by PTCL 0.09 3 0.27

High Qulified & Skilled workforce 0.08 3 0.24

Guranted Connectivity all over the Country 0.09 4 0.36

Due to big share by by foreigner Group manage any market fluctuation0.07 3 0.21

2nd largest cellular company 0.09 4 0.36

TOTAL 1 3.52

IFE Matrix



IE Matrix

Internal - External (IE) Matrix for Ufone

Str A ra a

I II III i

r a i

IV V VI i

a ai tai

VII VIII IX

ar t r i t

IFES r

IFE

EFE

S r

3.60

3.11

EFE

The Internal-E ternal (IE matrix is

another strategicmanagementtool used for analyze workingconditions andstrategic positionof a business.The Internal

External Matrix or short IE matrix is basedon an analysis of internal andexternalbusiness factorswhich are

combined intoone suggestivemodel.



Integration Strategies

� Intensive Strategies

� Market Penetration

� We are trying to implement this strategy to increase the market share

as per our vision to get the highest position in this sector

� Market Development� Introduce new packages with affordable cost for all age groups and

levels by different media groups such as Electronic , Billboard , Events

and print media

� Product Development� In the terms of quality our survey team check weekly and daily basis of

all technical infrastructures to ensure deliver the quality connectivity

services to our respected customers.



Key Factors Weight

Attractivene

ss Score

Total

Att/Score Weight

Attractivene

ss Score

Total

Att/Score

Supported by Govt. in Market share 0.09 4 0.36 0.07 3 0.21

A huge network supported by PTCL 0.09 3 0.27 0.1 4 0.4

High Qulified & Skilled workforce 0.08 3 0.24 0.06 2 0.12

Guranted Connectivity all over the Country 0.09 4 0.36 0.11 4 0.44

Due to big share by by foreigner Group manage any

market fluctuation0.07 3 0.21

0.092 0.18

2nd largest cellular company 0.09 4 0.36 0.09 4 0.36

Job Turnover increasing 0.06 4 0.24 0.08 3 0.24

Appointments upon relationship 0.06 2 0.12 0.07 2 0.14

Unpunctuality from employees. 0.07 4 0.28 0.05 2 0.1

Pay Structure 0.07 3 0.21 0.06 3 0.18

Lack of team work 0.05 3 0.15 0.07 3 0.21

Need to be Updated Technology to compete with

competitors0.09 4 0.36

0.084 0.32

Market share shuold be increas by Marketing

Management0.09 4 0.36

0.073 0.21

TOTAL 100% 100%

Growing communication market 0.07 3 0.21 0.09 4 0.36

Large Support in extension with PTCL 0.09 4 0.36 0.08 4 0.32

Policies are made by Foreign Owner ( of Etisalat) 0.05 3 0.15 0.04 2 0.08

Permission allowed from Govt. to perform functioning

in all over the country0.06 3 0.18

0.084 0.32

Public awareness for good services. 0.06 3 0.18 0.05 2 0.1

Research in Communication Technology growing dayby day.

0.07 3 0.210.08

4 0.32

Supported by Govt.of Pakistan 0.08 4 0.32 0.06 3 0.18

Cultural environment 0.04 4 0.16 0.06 3 0.18

Market rate from competitors 0.07 2 0.14 0.09 4 0.36

Political and ethical threats 0.09 3 0.27 0.07 4 0.28

Tax from Govt. increased yearly 0.07 3 0.21 0.06 3 0.18

Restriction by PTA 0.06 3 0.18 0.05 3 0.15

Technology Competition 0.08 4 0.32 0.09 4 0.36

Non-Govt. rival groups in Pakistan. 0.04 2 0.08 0.06 3 0.18

New rivalry in Sarhad and Baluchistan creatingaccess problem

0.07 2 0.140.04

2 0.08

TOTAL 100% 100%

Threats

Weaknesses

Opportunities

"QSPM" (Quantitative Strategic Planning Matrix) for Ufone

Alternative- 1

(Acquired Competitor)

Alternative- 2

(Expend internally)

Strengths



Conclusion

� Off course their market share grown very fast and as

per collective data their connectivity services also

satisfied in all over the country.

� Also they focused to all age groups and geographical

levels so it would be possible to get the top position in

this sector if they focused and go through the intensive

strategy to get the positioning in the mind of allreputed customer.



Recommendation

� As per current market rivalry in this communicationsector they need to be update their technology and

market penetration also need to be better coverage to

all rural & urban areas.

� The customer satisfaction is most important so the

should be preplan & concentrate upon Intensive

Strategy from Strategy in Action part to get themaximum market share on a profitable way.

st. management about communication ind. (u.fone)

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