Expanding Economic Opportunities

in Lebanon

Implemented by:

Funded by:

Expanding Economic Opportunities in Lebanon

SRI International is one of the world’s largest and most respected research and consulting organizations .

Founded in 1946 as the Stanford Research Institute, SRI is a nonprofit, independent, problem-solving corporation that provides a broad

spectrum of basic and applied research and consulting services to business and government clients throughout the world.

Working in partnership with INMA (Social and Cultural Development Association), a Beirut-based non-profit non-governmental organization with a wide scope of activities that

service cluster of villages and specific neighborhoods throughout Lebanon,

Expanding Economic Opportunities in Lebanon

SRI’s goal is to support efforts to revive economic development in rural Lebanon by helping create, in a sustainable manner, opportunities for increased employment and income for

people living outside the main urban areas of the country, and in so doing help create conditions for reducing the undesirable trend of emigration from these areas to the cities

and overseas .

SRI & INMA

In November 2002, SRI International signed a cooperative agreement with the United States Agency for International Development in Lebanon (USAID) to implement ‘Expanding

Economic Opportunities Project’ in rural Lebanon .

Expanding Economic Opportunities in Lebanon

Projects

One example of our activities in promotion and product development is OLIVE OIL promotion

New York Tradition du LibanOlive oil tasting

Agriculture: Promotion & Product Development

An Overview of projects and activities:

Expanding Economic Opportunities in Lebanon

One example of marketing activities is FOOD LABELING for better promotion of Lebanese products

Agriculture: Marketing

An Overview of projects and activities:

Projects

Expanding Economic Opportunities in Lebanon

One example of our activities in marketing and export promotion in agri-business is our participation in TRADE SHOWS to promote Lebanon’s agricultural products

PARIS Ethnic Food Show NEW YORK Fancy Food Show GERMANY Cologne ANUGA Food Show

Agriculture: Marketing & Export Promotion in Agri-business

Projects

An Overview of projects and activities:

Expanding Economic Opportunities in Lebanon

One example of our technical assistantship programs is our organization of WORKSHOPS to assist the Lebanese producers in better developing their skills

Abou Assouad South Farmer Workshop

Massoudiyye Akkar Potato

Fertilization workshop Horeca Packaging and Labeling

for Export Success Workshop

Agriculture: Technical AssistanceProjects

An Overview of projects and activities:

Expanding Economic Opportunities in Lebanon

One example of our activities in Information Technology is our establishment of PIPOP and ICT CENTERS in different regions across Lebanon

Ras Al Metn PiPOP Tannourine PiPOP

IT SupportProjects

An Overview of projects and activities:

Expanding Economic Opportunities in Lebanon

Tourism

Over the course of its presence in Lebanon, SRI International has given particular attention and concentration on TOURISM as a significant sector that contributes

to the economic development of the country .

Among its projects are the following:

Tanourine reserve Afqa reserve

Helping Tourism Business Grow

Expanding Economic Opportunities in Lebanon

PROMENADE BROCHURE:

developed in association with the Ministry of Tourism, hotel and restaurants syndicates, mayors and municipalities

most comprehensive tourism information available for Lebanon's villages, including historical background and maps of natural and cultural attractions, lodging, restaurants, recreation, and shopping in rural villages across the

country

consists of 4 brochures in Arabic and English covering the North, South, Mount Lebanon and the Bekaa regions

Tourism

Publications

Expanding Economic Opportunities in Lebanon

PROMENADE BROCHURE : NATURE RESERVES

provide practical visitor information, a guide to interesting flora and fauna found in the reserves, user-friendly trail maps, and a list of recreational activities available within and around the reserves

experience the quiet, natural beauty of 6 nature reserves across the country.

Tourism

Publications

Expanding Economic Opportunities in Lebanon

HIDDEN LEBANON BROCHURE

general information about Lebanon including its natural aspect (outdoor adventure, winter sports, nature and environment, agriculture and rural heritage), cultural Lebanon (history and ancient civilization, religious and spiritual heritage, Lebanese cuisine and crafts), listing of the world heritage sites and suggestions of tour

packages, as well as promoting tour organizers and local tourism providers

promotes Lebanon in international markets

highlights unique and off-the-beaten path tourism attractions in Lebanon

Tourism

Publications

Expanding Economic Opportunities in Lebanon

DISCOVER LEBANON TOURS

discover some of Lebanon’s “best-kept secret” tourism locations and outdoor adventure activities. Presented in a colorful four-month calendar format, the Discover Lebanon Tours present numerous options for families and

friends planning short getaways this fall.

brings together 34 innovative tour programs created by 9 tour operators

developed along the themes of “nature and adventure” and “cultural discovery”

Tourism

Publications

Expanding Economic Opportunities in Lebanon

ARCHAEOLOGICAL SITE MAPS

printed in English and Arabic, the maps are free to visitors, so they can fully explore and appreciate the historical and cultural richness of each site

1st of their kind to be broadly distributed within Lebanon

designed to enhance visitors experiences at Lebanon’s key tourism attractions and to market these attractions more effectively

Tourism

Publications

Expanding Economic Opportunities in Lebanon

National Tourism Website www.destinationlebanon.gov.lb

‘full-service’ website that will allow prospective tourists to learn about tourism opportunities in Lebanon

a comprehensive database of Lebanon’s tourism users to search for specific attractions, lodging, dining, shopping, and other activities in cities, villages, and rural areas, and it connects users with tour operators who

can help plan their trips

Tourism

Website

Expanding Economic Opportunities in Lebanon

Road Signs

Road signs were developed to assist the tourists on their way to major touristic sites across Lebanon

Tourism

Expanding Economic Opportunities in Lebanon

Other activities to promote tourism

Outdoor activitiesTourism

Expanding Economic Opportunities in Lebanon

Other activities: Garden Show

Beirut Hippodrome Garden Show 2005

Garden Show Tourism Agriculture 2007

Garden Show Tourism Agriculture - 2007

Other Activities

Expanding Economic Opportunities in Lebanon

Other activities: Horeca

Horeca Olive Oil Contest Awards Distribution - 2007

Beirut Biel Horeca National Olive Oil Contest - 2006

Horeca SRI Stand Food Producers - 2007

Other Activities

Expanding Economic Opportunities in Lebanon

Other activities: Souq Al-Tayeb

Souq Al-Tayeb Jbeil 2007 Souq Al-Tayeb Jbeil 2007

Souq Al-Tayeb Samek Loubnan - 2007

Other Activities

Expanding Economic Opportunities in Lebanon

Other projects: Ideal Home Show - Dubai 2007Other Projects

Expanding Economic Opportunities in Lebanon

SRI is working with its associates and INMA to encourage cooperation within and between sectors, the formulation of better policies and programs that will facilitate and enable the private sector to

expand its operations and services to rural Lebanon, and more openness and transparency between rural and urban businesses .

In 2002, SRI’s work in Lebanon entered a new phase, focusing on full-scale implementation of high-priority initiatives identified in the

initial stages of the project.

Article - Cedar wings - 2004Coffee News - 2005

Article - Horeca News- 2007

Article - Telegraph – March 2007