innovation in press media - inma berlin presentation

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Innovation in press media

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Page 1: Innovation in press media - INMA Berlin presentation

Europe

an sco

op

Page 2: Innovation in press media - INMA Berlin presentation

the future of printmedia?

digital print

2KERK & LEVEN Vatican edition

Page 3: Innovation in press media - INMA Berlin presentation

3

Publisher and printing company in Antwerp

Focus on religious books

>50 years “Kerk & Leven” formerly known as Parochieblad

Weekly circulation of >500 k (2002)& 1 mio readers

The most popular magazine in Flanders

Who the hell is

Halewijn?

Page 4: Innovation in press media - INMA Berlin presentation

4

480 different editions of Kerk & Leven

282.000 copies distributed every week by bpost

Page 5: Innovation in press media - INMA Berlin presentation

What was the

challenge?

5

Page 6: Innovation in press media - INMA Berlin presentation

What was the

challenge?

6

Page 7: Innovation in press media - INMA Berlin presentation

bpost, a strategicpartner

7

Combined purchase of OcéColorstream 3900 digital printer

Same printing process & quality at Halewijn and Speos

Shared best practices during outroll and bilateral back-up possibilities

Personal door to door homes delivery

Page 8: Innovation in press media - INMA Berlin presentation

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• A modern, ambitious company in a decreasing market

• Restyled to attract new (younger) subscribers

• Free capacity for new future applications

Page 9: Innovation in press media - INMA Berlin presentation

new applications?

Page 10: Innovation in press media - INMA Berlin presentation

“The personalisation and the colours make it

my newspaper”

What do subscribers say?

Page 11: Innovation in press media - INMA Berlin presentation