klangoo - magnet - presentation inma berlin nov 2015
TRANSCRIPT
Rob ZomerdijkVP Business Development [email protected]
www.klangoo.com
Increasing Reader’s Loyalty and
Paid Subscriptions
www.klangoo.com
Digiday article from Feb 17 2015 *:
… publishers still struggle with the most basic aspects of customizing content to the
individual reader.
… hard for many publishers to break out of the one-size-fits-all model.
* http://digiday.com/publishers/5-things-holding-back-customized-content/
www.klangoo.com
• Drive smart traffic
• Engage visitors longer
• Understand their audience
Story Development Alerts
SEO based on Topic Pages
Personalized Newsletters*
Relevant Content (Articles, Videos)
In-text links & Summary
Personalized Contextual Recommendations
Topical analysis of content published
Topical analysis of consumed content
Topical analysis of audience interests*
www.klangoo.com
What type of content drives an individuals
loyalty?
www.klangoo.com
www.klangoo.com
www.klangoo.com
PUBLISHEDCONSUMED
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www.klangoo.com
“Aboutness” of your content
www.klangoo.com
30% INCREASE
PAGEVIEWS BOUNCE RATE
70% DECREASE
41% INCREASE
SEO
32% INCREASE
TIME ON SITE
20% INCREASE
Subscriptions
