2015marketingprospectus - memberclicks · 2016-09-27 · 2015marketingprospectus advertising •...

2015 MARKETING PROSPECTUSADVERTISING • EXHIBITING • BUYER’S GUIDE • SPONSORSHIPS

Annual Law Enforcement ExpoApril 20-21, 2015

River’s Edge Convention Center • St. Cloud, MN

September 22, 2014• ePreliminary Program advertising deadline

November 13, 2014• Magazine ad deadline Winter 2014-2015 issue• Final Program advertising deadline• Last chance to have company listed as exhibitor in Final Program• Last chance to receive sponsor acknowledgment in the Final Program

February 12, 2015• Exhibit Guide description due• Exhibit Guide advertising deadline• Raffle prize donation commitment due• Exhibit personnel registrations due• Magazine Buyers Guide ad deadline Spring 2015 issue• Registration insert deadline• ETI Notes Tablet advertising deadline

May 14, 2015• Magazine ad deadline Summer 2015 issue

August 13, 2015• Magazine ad deadline Fall 2015 issue

Contacts:Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

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IMPORTANT DEADLINES

For more information contact:Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

Minnesota Chiefs of Police Executive Training Institute & Magazine Management OfficeP.O. Box 1583 • Monticello, MN 55362-1583 • Phone: 763-295-5420 • Fax: 763-322-5011

www.mnchiefs.org

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Deadlines . . . . . . . . . . . . . . . . Page 2

Law Enforcement Expo . . . . . Page 4

ETI Advertising . . . . . . . . . . Page 10

Magazine Advertising . . . . . Page 12

Buyer’s Guide Listings . . . . . Page 14

Communication NoteseAdvertising. . . . . . . . . . . . Page 15

Sponsorships . . . . . . . . . . . . Page 16

2015 MARKETING PROSPECTUS

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With an estimated 165+ exhibit booths and an average 450 law enforcement professionals,the Minnesota Chiefs of Police Association ETI Law Enforcement Expo is one of the largest industrybuying events in the Midwest!

Above information from the 2014 ETI attendee survey.

Booth Space PricesPreferred 8’ deep x 10’ wide booths (shaded in blue) $660Standard 8’ deep x 10’ wide booths $560Vehicle/Display** (14’x24’) $1,110

**One vehicle per space.

With each booth purchased, exhibitors will receive:�

• 8’ x 10’ booth space with 8’ high draped back walls and 3’ high partitions, boothsign listing company name, one draped table and two chairs

• Listing as exhibitor in ETI promotion• Listing in ETI Exhibit Guide• Complimentary exhibit passes for pre-Expo distribution•Opportunity for a one-time use of the association member mail list to pre-promoteyour booth at the ETI

•Opportunity for a one-time use of the ETI attendee list for an ETI follow up mailing• Four exhibit booth staff registrations. More badges can be purchased for $225 each.This registration gains access to all events in the exhibit hall.��

� Deadlines and restrictions may apply�� Non-profit organizations may have an

unlimited number of exhibit booth staffregistrations for staffing their booth.

Nearly70%said theywere

shopping fornear futurepurchases.

Nearly 70% of theattendees said the 2014

Minnesota Chiefsof Police Association LawEnforcement Expo had aSTRONG INFLUENCE

on their BUYING DECISIONS!

Nearly 93%said thecompaniesthey buyfrom

were present.

Minnesota Chiefs of Police Association Executive Training Institute (ETI)April 20-22, 2015 • Expo: April 20-21 • River’s Edge Convention Center, St. Cloud, MN

LAW ENFORCEMENT EXPO

2nd Wind ExerciseAAA Minnesota/IowaAbrams & Schmidt LLCAdvanced Graphix Inc.Affinity Plus Federal Credit UnionAll Traffic SolutionsAmeriGas PropaneANCOM Communications Inc.and Technical Center Inc.

Argosy UniversityAssociation of Training Officers of MNAuto Nation Ford of White BearB2B Tactica / B2B SegwayBAIR Analytics IncBarbara Schneider Foundation/MentalHealth Crisis Response Institute

Battery Wholesale Inc.Bio Tec Emergency ServicesBKV GroupBlauer MfgBoston Leather, Inc.Brandon COPsync, LLCBrazos TechnologyBuetow 2 Architects, Inc.Bureau of Criminal ApprehensionBureau of Criminal Apprehension -Criminal Justice Training & EducationCallyoCampion, Barrow & AssociatesCardiac Science CorpChader Voice TechnologyChryslerCoban Technologies, Inc.Code 3 / Havis / Go RhinoComo Oil & Propane /Alliance Autogas

Computer Information Systems, Inc.Concordia University - St. PaulCore Technology CorporationCrime Stoppers of MinnesotaDakota County Technical CollegeData911Deer Creek TechnologiesDigital Ally, Inc.Diversion SolutionsDLR GroupEDS Builders, Inc.EFJohnson TechnologiesElbeco, Inc.Emergency AutomotiveTechnologies, Inc.

Emergency Communication NetworksFederal SignalFlying Cross / FechheimerFord Government SalesFront Line Plus F & R Inc./Whelen Warning Systems

Gamber-JohnsonGary L. Fischler & Associates:Consulting & Forensic PsychologistsGeneral Motors

GLOCK, Inc.Grabar Voice & Data - VievuGrafix ShoppeHealthEast EmergencyVehicle Services

Heatmor, Inc.Hennepin County Medical CenterHennepin Technical College -CustomizedLawEnforcement Training

HERO247Hiway Federal Credit UnionHomes for HeroesIACP NetICOR TechnologyiCrime FighterIdentiSys Inc.iGovernment SolutionsIndependent Emergency ServicesIntoximetersKDVKEEPRSKiesler Police SupplyKusske Financial Management, Inc.L-3 Mobile-Vision, Inc.Laser Technology, Inc.LawGistic Partners, LLCLDV Inc.LeadsOnline LLCLE-AST Services and Counseling LLCLeo A DalyLETGLight and SirenLind ElectronicsMartin-McAllister ConsultingPsychologists, Inc.

Metropolitan State UniversityMidwest Atlantic G.R.E.A.T.Minco Technology CenterMinneapolis Police DepartmentMinnesota Association for InjuredPeace Officers

Minnesota Association ofWomen Police

Minnesota Chapter of Concerns ofPolice Survivors

Minnesota Crime PreventionAssociation

Minnesota DRE ProgramMinnesota Law EnforcementMemorial Assn

Minnesota Search and RescueDog Association

Minnesota TZD EnforcementMN Dept of Commerce Fraud BureauMN Highway Safety & Research CenterMNSTAR TechnologiesMotorola Solutions Inc.National Child Safety CouncilNelson Auto Center, Inc.Net Transcripts, Inc.New World Systems

NLECTC - S.R.T.B.R.CNorth Memorial Ambulance Service/Air Care

north59, LLCNorthern Safety Technology, Inc.Northern Star Council - ExploringNorthland Business Systems Inc.Odyssey BatteryPanasonicPATROLPhilips HealthcarePioneer SecureShredPLEAA (Professional Law EnforcementAssistants Association)

Pro-Tec DesignPSMGroupPublic Safety Executive LeadershipMasters Degree

Rasmussen CollegeSaint Mary's University of MinnesotaScene Clean, Inc.Schedule AnywhereSchueler, LaFond, & Associates, Inc.SoundOff SignalSpecial Olympics Minnesota - LawEnforcement Torch Run

SPRINTSt. Paul Police ProfessionalDevelopment Institute

Stalker RadarStanard & Associates, Inc.StopTech, Ltd.Strata Performace SolutionsStreicher'sSwedeBro, Inc.Symbol ArtsTAC 10, Inc.TAPCO - Traffic & Parking ControlTeamIntel, L.L.C.The Blue PagesThe Metro CISM TeamTierney Brothers, Inc.tip411Uniforms UnlimitedUniversity of St. Thomas, College ofEducation, Leadership &Counseling

Upper Midwest Community PolicingInstitute (UMCPI)

Verizon WirelessVisualPro 360 Inc.Waldorf CollegeWatchGuard VideoWater Rescue Innovations LLCWenzel Financial ServicesWhelenWhitewater Wireless, Inc.Wold Architects and EngineersZoll Medical - LifeLineZuercher Technologies, LLC

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2014 EXHIBITORS INCLUDED

ENTRANCE

ENTRANCE

102 104 106 108 110 112 114 118 120 122 124

401 403 405 407 417

232 234

100

304

205 207

306 308

209 211

310

213

312

223

322

225

324 326

227 229

328 330

231

331

430428

329313

412410

311309

408406

307305

404 426424422420418

319 321 323 325 327

203

302

303

402

201

300

301

400

105 107 109 111 113 119 121 123 125 127 129 131

230228226224222220218216212210208206204

103

202

101

200

416

317

117

432

333

332

233

337 339

436 438

237 239

336 338

130 132128126

90

91

92

93

409 413 415 419

1000

1001611 613 615 617 619603 605 607 609601

700 702 704 706 708 710 712 714 716 718

602 604

425

REFRESHMENTS606 608

429427

610

431 433423

341

440

340

241

BULK AREA(20' x 40')

14' x 24'

Display

C Vehicle

14' x 24'

Display

A Vehicle

14' x 24'

Display

G Vehicle

14' x 24'

Display

F Vehicle

14' x 24'

14' x 24'

Display

E Vehicle

14' x 24'

Display

D Vehicle

14' x 24'

Display

B Vehicle

Vehicle

Display

H

REFRESHMENTS

Minnesota Chiefs of Police Executive Training Institute (ETI)April 20-22, 2015 • Expo: April 20-21 • River’s Edge Convention Center, St. Cloud, MN

LAW ENFORCEMENT EXPO

6 7

All exhibit bookings are subject to the approval of the Association. The Association reserves the right to refusespace rental for any reason including a conflict with the intent of the Exhibit or the mission of the Association.

Non-profit Space:Related government programs, industry organizations and industry associations may request space at the reducedrate of $150. Booths at this reduced rate are very limited. Opportunities are given on a first-come, first-servedbasis. Certain restrictions apply. (Info Expo booths may be in the registration commons area or in the ExhibitHall and will be placed in after all others have been placed.)

Assignment of Exhibit Space:Last year’s exhibitors will be emailed anexclusive booth booking opportunity.Following this booking opportunity, theETI exhibit hall will open to all interestedcompanies. Should an exhibitor cancel theirbooth reservation, their booth(s) will beavailable for reservation to all interestedcompanies on a first-come, first-servedbasis.

Reward Points:Reward points are earned and accumulatedfrom year to year for exhibiting, advertising,donating, etc. In early booking phases,reward point standings determine prioritybooth assignments. Reward points may belost for things including, but not limited to,late set-up, late payments and early/late teardown.

Booth Rental Finalization:Once the exhibit hall is available for allbooth reservation requests, a signedcontract and full booth payment will berequired within 30 days of reservationrequest to officially reserve space. If theseitems are not received, space reservation issubject to termination. In this event anyprevious payment is forfeited and theAssociation may then reassign the space.Any cancellation will result in forfeit of allfees paid to date.

Minnesota Chiefs of PoliceApril 20-21, 2015

St. Cloud River’s Edge Convention CenterTerry Haws Exhibit Halls B and C

Booth Space PricesPreferred 8’ x 10’ booths (shaded) $660Standard 8’ x 10’ booths $560Vehicle Display** $1,110

**One vehicle per space.

2015 Exhibition Schedule*Set up: Monday, April 20Open: Monday, April 20 and Tuesday, April 21Tear down: Tuesday, April 21

* Exact times to be determined.


Thank you 2014 exhibitors – you aregiven the FIRST OPPORTUNITYto reserve your exhibit space!

$660 for preferred booths; $560 for standard booths; $150 for non-profit booths; $1,110 for vehicle displayspaces (one vehicle per space). List companies you do NOT want to be located adjacent to:________________________________________________________________________________________

� Check here if you wish to have a company listing in the 2015 Magazine Buyers Guide – $155� Check here if you wish to have your company listed in the Online Vendor Listing for 12 months at:

www.mnchiefs.org – $259� Check here if you wish to do both listings – $365

Who from your company should receive all communications regarding your booth reservation?_______________________________________________________________________Name Job Title_______________________________________________________________________Telephone Email

Information as it should be printed in the Exhibit Guide, distributed to event attendees:_________________________________________________________________________________________Exhibiting Company Name_______________________________________________________________________Contact Person Job Title_______________________________________________________________________Telephone Website_______________________________________________________________________Email

Please attach a letterhead sample to confirm spelling of company name. In signing this contract, we, as the ExhibitingCompany, agree to abide by the Exhibit Terms and Conditions (page 9) as well as to the details included in the 2015Exhibitor Services Kit (to be sent in January 2015).

Exhibiting Company Official Acceptance

_____________________________________________________Authorized Signature Date

Return Contract to: Minnesota Chiefs of Police Association • P.O. Box 1583 • Monticello, MN 55362Include check payment or you may pay by credit card if you prefer.

Check type: ___Visa ___ MC___Discover___AMEX

Name on Card: ________________________________________________________________________Credit card number: ____________________________________________________________________Expiration: __ __/__ __ Sec Code__________

Preference* First Choice Second Choice Third Choice Assigned Cost

First Booth

Second Booth

First Vehicle Space

TOTAL COST:

Law Enforcement Expo • April 20-21, 2015 • River’s Edge Convention Center, St. Cloud, MN

*If none of the choices are available, a booth closest to 1st choicewill be assigned

See page 14 for details.

2015 CONTRACT FOR EXHIBIT SPACE

8

Please complete, sign and return this contract with full booth payment.

The Contract for Exhibit Space represents an official agreement between the Exhibiting Company (Exhibitor) andthe Minnesota Chiefs of Police Association (Exhibit Management).Sharing Booth Space: Sharing booth space by more than one company/organization is strictly prohibited.

Staffing of Exhibit Booth: Four booth staff registrations are included in the price of a booth. This registration gainsaccess to all events in the exhibit hall. More badges can be purchased for $225 each. Non-profit organizations may have anunlimited number of exhibit booth staff registrations for manning their booth.

Booth Rental Finalization and Payment: A signed contract and full booth payment are required within 30 daysof reservation request to officially reserve a booth/vehicle space. If these items are not received, space reservation is subject totermination.

Refusal of Booth Space: All exhibit bookings are subject to the approval of exhibit management. Exhibit managementreserves the right to refuse space rental for any reason including a conflict with the intent of the Exhibit or the mission of theAssociation.

Cancellation and Violation of Terms, Conditions and Details: An exhibitor may cancel their exhibit spaceat any time. Cancellation, at any time, will result in a forfeit of all fees paid to-date by exhibitor. Upon cancellation of boothspace, the booth will be available for reservation to all interested parties on a first-come, first-served basis. Violations of any ofthese terms and conditions or any details included in the Exhibitor Services Kit will result in termination of this agreement. Inthis event any previous exhibitor payment is forfeited and exhibit management may reassign the space.

Exhibit Management Reserves the Right To: Make any necessary adjustments to booth locations, boothassignments and exhibit floor plan. Make any necessary changes or exceptions to terms, conditions and details. Refuse anydisplay, or portion thereof, that does not meet the local fire, safety, building, etc. codes.

All Exhibitors Are Responsible For: Abiding by these terms and conditions as well as the details included in theExhibitor Services Kit. Educating booth staff on these terms, conditions, and details. Any necessary arrangements for their booth(i.e. insurance, shipping, electrical services, additional furniture rental, carpet rental, etc.). Charges associated with these items arethe responsibility of the exhibiting company. Forms for many of these services will be included in the Exhibitor Services Kit.Creating a display that meets local fire, safety, building, etc. codes. This includes assuring that their entire display is flame proofand fire resistant. Staffing exhibit booth during exhibit open hours as published in the Exhibitor Services Kit. Registering allexhibit booth staff with exhibit management. Any damage done to the facility caused by the exhibiting company’s booth staff orits agents. The safety and security of any and all valuables in the booth.

Exhibit Booth Regulations:Preferred and Standard booths (8’ deep x 10’ wide)Display items higher than 3’ (with a maximum 8’ height) must be placed in the back 3’ of booth space. No display item within thebooth may exceed 8’ without prior, written consent of Exhibit Management. Items in the front 5’ of the booth must be no tallerthan 3’.

Island Booths No display item within the booth may exceed 12’ without prior, written consent ofexhibition management.

Vehicle Spaces: Must have carpet squares under all tires, disconnect car battery and have less than 1/4 tank of gas.

Reward Points: Reward points are earned and accumulated by ETI exhibitors from year to year for exhibiting,advertising, donating, etc. In early booking phases, reward point standings determine priority booth assignments. Reward pointsmay be lost for such things as late set-up, late payments and early/late tear down.

Exhibitor Agrees: To keep their display within their designated booth space. Display items in the aisles are not permitted.To set up and tear down display during designated times only. Not to display or distribute promotional materials outside of theirbooth space. Not to enter another exhibitor’s booth space without permission from that exhibitor. To use headsets whenoperating loud audio equipment within booth. To pay royalties to ASCAP, BMI if using live or recorded music within booth. Toprotect, indemnify and hold harmless exhibit management, its employees, volunteers and agents against any claims arising fromthe conduct or neglect of the exhibitor, its employees and agents. To carry adequate insurance for the duration of the Exhibition(including move in and move out).

Placement Requests: Exhibit Management will do its best to accommodate requests to not be near certain companies.Placement requests cannot be guaranteed.


EXHIBIT TERMS AND CONDITIONS

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Exhibition GuideGuide traffic to your booth in this on-site reference and take-home buyers guide.

Deadline: February 12, 2015Distribution: 650*Sizes and rates: Covers – Full Page (4.5”w x 8”h) $419

(Covers are available for: inside front / inside back / outside back)Full Page (4.5”w x 8”h) $3391/2 Page (4.5”w x 3.625”h) $225

Add Spot Color: $150 Add Full Color: $350

Registration Insert**Put your brochure or flier directly in the hands of ETI attendees.

Deadline: February 12, 2015Distribution: 350*Rate: $205

ETI Notes TabletLimited to two advertisers – advertise on thisETI tool given to each education attendee!

Deadline: February 12, 2015Distribution: 350*Size and Rate: (2”w x 4”h) $299Color: Single color – call for color upgrade options.

* Distribution figures are estimates** Certain restrictions apply

ePreliminary ProgramAn electronic online tool to promote the ETI.

Deadline: September 22, 2014Distribution: 1,200*Sizes and rates: Full Page (8.5”w x 11”h) $515

Trim size 8.5” wide x 11” high (bleed should be .25” off trim andlive area should be 1” in from the trim edge).

Final Program (In Print and Online)Gain visibility in this widely used ETI planning tool!

Deadline: November 13, 2014Distribution: 2,000*Sizes and rates: Covers – Full Page (4.5”w x 8”h) $740

(Covers are available for: inside front / inside back)Full Page (4.5”w x 8”h) $5951/2 Page (4.5”w x 3.625”h) $389

Add Spot Color: $175 Add Full Color: $450

ETI ADVERTISING

10

Only TwoSpaces!


Only TwoSpaces!

(Please see page 10 for more details.) FAX form to: 763-497-8810

Advertiser Contact: _________________________________ Phone: ________________________

Company: _________________________________________________________________________

Address: ___________________________________________________________________________

City/State/Zip:_______________________________________________________________________

Email: _____________________________________________________________________________

• Please place an “X” on the line next to the advertisement you wish to reserve.

ePreliminary Program Artwork due Sept. 22, 2014___ Full Page $515 Trim size 8.5” x 11”, bleed .25” off trim, live area 1” in.

Final Program Artwork due Nov. 13, 2014___ Half Page (4.5” w X 3.625” h) $389 ___ Full Page (4.5” w X 8” h) $595___ Cover - Full Page (4.5” w X 8” h) $740 (Circle choice: inside front / inside back)___ Add Spot Color: $175 ___ Add Full Color: $450

Exhibition Guide Artwork due Feb. 12, 2015___ Half Page (4.5” w X 3.625” h) $225 ___ Full Page (4.5” w X 8” h) $339___ Cover - Full Page (4.5” w X 8” h) $419 (Circle choice: inside front / inside back / outside back)

___ Add Spot Color: $150 ___ Add Full Color: $350

Registration Insert Insert supply* deadline Feb. 12, 2015___ One insert $205

* Must provide a supply of 400 inserts. Size restrictions will apply – call to discuss.

Tablet Give Away Artwork due Feb. 12, 2015___ (2”w x 4”h) $299

Signing below indicates a formal advertisement reservation and agreement to the general terms/conditions.

___________________________________________ _________________________ADVERTISER SIGNATURE DATE

Credit Card Payment: You may pay by credit card if you prefer.



Return this order form to:Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

ETI ADVERTISING INSERTION ORDER

11

The Minnesota Police Chief magazine is the official publication of theMinnesota Chiefs of Police Association. Published quarterly, it is youravenue to consistently market your product or service to Minnesota’s lawenforcement leaders throughout the year!

2015 Advertising • Placement/Sizes/RatesOutside Back Cover 7-1/2"w x 5" h 1x=$1,039 2x=$939 4x=$829Inside Front Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729Opposite Inside Front Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729Inside Back Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729Center Spread 15-1/2"w x 10"h 1x=$1,569 2x=$1,399 4x=$1,249Full Page 7-1/2"w x 10"h 1x=$729 2x=$659 4x=$5792/3 Page 4-5/8"w x 10"h 1x=$449 2x=$399 4x=$3591/2 Page horizontal 7-1/2"w x 5"h 1x=$399 2x=$369 4x=$3291/2 Page vertical 3-1/2"w x 10"h 1x=$399 2x=$369 4x=$3291/3 Page horizontal 7-1/2"w x 3-3/8"h 1x=$319 2x=$279 4x=$2491/3 Page vertical 2-1/4"w x 10"h 1x=$319 2x=$279 4x=$2491/3 Page square 4-3/4"w x 4-3/4"h 1x=$319 2x=$279 4x=$2491/4 Page 3-1/2"w x 5"h 1x=$269 2x=$239 4x=$219

Buyer’s Guide Listing (Spring Issue Only) $155 (See page 14 for details)

Assigned location, add $79

Color:Spot color, add $200 per colorFour color*, add $600*Full color ads may bleed(1/4” off trim; live area 1” in)

Estimated Circulation: 1,200

Frequency: Quarterly

Issues / Deadlines:

Winter –Deadline: November 13, 2014

Spring –Special Buyers Guide Issue:Deadline: February 12, 2015

Summer –Deadline: May 14, 2015

Fall –Deadline: August 13, 2015

Ad Sales Contact:Erica NelsonPhone: 763-497-1778Fax: [email protected]

MAGAZINE ADVERTISING

Center Spread: 15-1/2”w x 10”hIndividual Page Trim Size: 8-1/2 x 11”

12

(Please see page 12 for more details.) • FAX form to: 763-497-8810Advertiser Contact: _______________________________________________ Phone: ______________________________

Company: _____________________________________________________________________________________________

Address: _______________________________________________________________________________________________

City/State/Zip: __________________________________________________________________________________________

Email: _________________________________________________________________________________________________

• Below rates are for black and white advertisements.Check preference below: Circle frequency/rate below:___ Outside Back Cover 7-1/2"w x 5" h 1x=$1,039 2x=$939 4x=$829___ Inside Front Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729___ Opposite Inside Front Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729___ Inside Back Cover 7-1/2"w x 10"h 1x=$909 2x=$819 4x=$729___ Center Spread 15-1/2"w x 10"h 1x=$1,569 2x=$1,399 4x=$1,249___ Full Page 7-1/2"w x 10"h 1x=$729 2x=$659 4x=$579___ 2/3 Page 4-5/8"w x 10"h 1x=$449 2x=$399 4x=$359___ 1/2 Page horizontal 7-1/2"w x 5"h 1x=$399 2x=$369 4x=$329___ 1/2 Page vertical 3-1/2"w x 10"h 1x=$399 2x=$369 4x=$329___ 1/3 Page horizontal 7-1/2"w x 3-3/8"h 1x=$319 2x=$279 4x=$249___ 1/3 Page vertical 2-1/4"w x 10"h 1x=$319 2x=$279 4x=$249___ 1/3 Page square 4-3/4"w x 4-3/4"h 1x=$319 2x=$279 4x=$249___ 1/4 Page 3-1/2"w x 5"h 1x=$269 2x=$239 4x=$219

Assign a specific location for your ad (MCPA will do its best to accommodate your request).___ Request a specific, non-cover location (Add $75).

Location requested _________________________________________________________Upgrade to Color:___ Spot color (add $200 per issue) Color choice__________ or PMS#_____________ Four color* (add $600 per issue)* Four color ads may bleed 1/4” off trim and live area 1” in.Please check your choice(s):___ Issue: Winter 2014-2015 / Deadline: November 13, 2014___ Issue: Spring 2015 (Buyers’ Guide) / Deadline: February 12, 2015___ Issue: Summer 2015 / Deadline: May 14, 2015___ Issue: Fall 2015 / Deadline: August 13, 2015

Signing below indicates a formal advertisement reservation and agreement to the general terms/conditions.

___________________________________________ _________________________ADVERTISER SIGNATURE DATE



Per ad fee $______x______ = $__________ will charge full amount


Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

MAGAZINEADVERTISEMENT INSERTIONORDER

13

Please check categories:*(Two categories are included in your listing fee. Additional categories $25 each.)

___ Architects, Engineers & ConstructionConsultants

___ Associations, Organizations & Programs___ Attorney Referral Services___ Booking Equipment/Booking Area Tools___ Communication Equipment___ Computer Equipment & Software___ Consulting Services___ Crime Scene & Testing Equipment___ Identification Equipment___ Medical Products___ Mobile Data Systems

___ Outdoor Warning Systems___ Psychological Services___ Radar/Speed Tracking Equipment___ Recorders/Transcribers___ Surveillance Equipment___ Training Products & Programs___ Uniforms, Awards & Promotional

Products___ Vehicles, Warning Lights & Accessories___ Weapons, Restraints & Accessories

* List subject to change

The Minnesota Chiefs of Police Association is excited to again include an annual Buyers Guide in the Spring issue ofthe Minnesota Police Chief AND to offer an internet Preferred Vendor listing!Options: _____ Magazine Buyers Guide Listing (Spring 2014 issue - Minnesota Police Chief) ........$155

_____ Online Law Enforcement Vendor Listing at: www.mnchiefs.org ..............................$259_____ Both the Magazine Buyers Guide AND the Online Preferred Vendor Listing ..........$365

________________________________________________________________________________________Listing Contact Name______________________________________________________________________Phone Email

Information as it should be printed in the Buyers Guide:________________________________________________________________________________________Listing Company Name______________________________________________________________________Contact person Job Title______________________________________________________________________Telephone Website______________________________________________________________________EmailBe sure to email a 50 word company description to: [email protected].


DEADLINE: February 12, 2015 • FAX form to: 763-497-8810

BUYERS GUIDE LISTING ORDER

Upgrades (check all that apply):___ # of categories beyond (2) ___ X $25 for each additional category over (2) =$ ________ 2” X 2” black and white photo – $50 additional =$ ________ Company Logo – $50 additional (included for online listing) =$ ________ 2-color (black plus one color) logo or photo upgrade $175 additional =$ ________ 4-color logo or photo upgrade – $500 additional =$ _____

Total =$______

14

Signing below constitutes agreement to the details listed above and to the MCPA Advertisement Termsand Conditions.__________________________________________ ___________________ADVERTISER’S SIGNATURE DATECredit Card Payment: You may pay by credit card if you prefer.Check type: ___Visa ___ MC___Discover___AMEXName on Card:________________________________________________________________________Credit card number:____________________________________________________________________Expiration: __ __/__ __ Sec Code__________

FAX form to: 763-497-8810THE most read Minnesota Chiefs of Police Association communication is our weekly eNewsletter,Communication Notes (C-Notes). Distributed to approximately 860 individuals weekly via email. With an openrate of over 41%, C-Notes is a widely used communication tool for our members. C-Notes readers on averagespend nearly 5 minutes reading each week’s issue.

Advertiser Contact: _______________________________________________ Phone: _________________________

Company: ________________________________________________________________________________________

Address: __________________________________________________________________________________________

City/State/Zip: _____________________________________________________________________________________

Email: ____________________________________________________________________________________________

Circle frequency/rate below: Note: C-Notes is limited to one image and one text advertiser per issue.Jobs/Training Promotions Weekly $125 per run Monthly $350 per monthAll Other Ads Weekly $250 per run Monthly $500 per month

Check Type of ad:� Image Ad (175w x 400h pixels) � Text Ad (50 words + plus logo or photo)

Frequency Selection:� By Week – List weeks you wish for ad to run(Typically C-Note is sent on Thursdays...please list the Thursdays you wish your ad to run.)

______________________________________________________________________________________� By Month – List the months/year you wish your ad to run

______________________________________________________________________________________

Art Deadline: Art is due the Tuesday of the week your ad is to run. Unless we hear otherwise by the abovedeadlines, we will use the most recent art submitted for previous ads.

Please indicate the URL you would like us to hotlink your ad to:

________________________________________________________________________________________

Signing below constitutes agreement to the details listed above and to the MCPA Advertisement Termsand Conditions on page 19.

__________________________________________ ___________________ADVERTISER’S SIGNATURE DATE



Name on Card:

________________________________________________________________________Credit card number:

____________________________________________________________________Expiration: __ __/__ __ Sec Code__________


COMMUNICATIONNOTES • eNEWSLETTER

15

ETI Speakers* $750 exclusive / $500 sharedSupport the Minnesota Chiefs of Police Association in their efforts to bring premier speakers to Minnesota’slaw enforcement leaders. Sponsors receive: Logo recognition in event pre-promotions. Recognition both fromthe podium and via signage at the event.*Opportunities exist to become a “Presented by” speaker sponsor. Cost is dependent on speaker and expenses.

ETI Refreshment BreaksHave a presence where attendees mingle! Networking is key at the ETI and refreshment breaks are one of thetop places attendees mingle. Sponsors receive: Logo recognition in event pre-promotions, near refreshmentsand recognition from the podium.

Early Morning $650 (Includes coffee, fruit and baked goods)Mid-Morning* $350 (Coffee only)Afternoon $550 (Pop and cookies)

* May add to the menu of this break for an added fee. (Pop - $175 / cookies - $250). Call to discuss other options.

SPONSORSHIPS/MARKETING OPPORTUNITIES

ETI Social Functions

Annual Awards Banquet $2,500 exclusive / $1,500 sharedHonor the industry’s finest and bravest men and women at this MCPA Annual Banquet. Sponsorsreceive: Logo recognition in event pre-promotions. Recognition both from the podium and via signageat the event. Two tickets to the banquet.

ETI President’s Reception $1,250 exclusive / $750 sharedJoin the MCPA president in the Law Enforcement Expo as he welcomes ETI attendees to this year’sevent. Sponsors receive: Logo recognition in event pre-promotions. Recognition both over the PA andvia signage at the event. Access to the function.

ETI Lunches $750 exclusive / $450 shared (per lunch)Another hot spot for attendee networking! Sponsors receive: Logo recognition in event pre-promotions.Recognition both from the podium and via signage at the event. Ability to set out brochures orspecialty items for attendees to enjoy. Two tickets to the meal.

(ETI Social Functions continued on next page)

Certain restrictions, limitations and deadlines apply to event sponsorship opportunities.

16

ForMaximumVisibility,Reserve by11/13/14


To reserve a sponsorship please see page 18 or contact:Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

Additional ETI options are varied and include:Off Agenda EventIf you are considering hosting an off-agenda event please connect with ETI Management as allETI-related events (on or off agenda) must be approved. In addition, we offer options includingplanning assistance, links to suppliers and promotional options. Call our ETI Meeting Manager todiscuss details and pricing. Margaret – 612-599-7332 / [email protected].

Expo Grand Prize $250Law Enforcement Expo attendees are able to enter a Grand Prize drawing for $250. Sponsors receive:Logo on Grand Prize entry card and the ability to have a representative be the one to announce thisyear’s winner!

Please call for pricing on these additional options:• ETI Tote • Banquet Entertainment • Institute Giveaway • Flash Drive • Pen • Padfolio

Other Options Throughout the Year:CLEO & Command Academy and Leadership Academy $3,000 exclusive/$1,500 sharedBe part of these intimate, MCPA events – professional training for law enforcement executives from throughoutMinnesota. Become an annual sponsor of our CLEO & Command Academy and Leadership Academy. Two of eachevents (for a total of four) occur annually at Camp Ripley. Each event has an average of thirty attendees togetherto network and learn for 3.5 days. One of each in the spring and one of each in the fall. These events attractthose new to or those preparing for the role of chief law enforcement officer.

MCPA Seminar Sponsorships – Opportunities exist throughout the year to sponsor separate MCPAseminars. Call for details!

Board of Directors Meetings $500 per meetingJoin the leadership of the association at their monthly meetings. Offer a brief presentation and sit in on the majorityof the meeting.

SPONSORSHIPS/MARKETING OPPORTUNITIES

ETI Social Functions (cont.)

ETI Hospitality Suite $500 per nightThe night ends here for many ETI attendees. A casual, much appreciated place for the ETI attendee torelax and network. Sponsors receive: Logo recognition in event pre-promotions. Recognition via signageat the event. Ability to set out brochures or specialty items for attendees to enjoy. Two full ETI passesto the suite.

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(Please see pages 16 & 17 for more details.) • FAX form to: 763-497-8810

Sponsor Contact: _____________________________________ Phone: ______________________Company: _________________________________________________________________________Address: ___________________________________________ Email: _________________________City/State/Zip: ______________________________________________________________________

• To receive maximum visibility, sponsor logo art and payment should be submitted on orbefore November 14.

• Should logo art not be submitted, the sponsor understands that their company name willappear as acknowledgement where the logo would have appeared.

ETI Speaker Sponsorships___ Circle Choice: $750 exclusive / $500 shared _______________________ (speaker)ETI Refreshment breaks

___ Early Morning $650 preferred day: Mon. Tues. Wed.___ Mid-Morning $350 preferred day: Mon. Tues. Wed.___ Afternoon $550 preferred day: Mon. Tues. Wed.

ETI Social Functions___ Annual Awards Banquet – $2,500 exclusive / $1,500 shared

Circle Choice: Shared Exclusive___ ETI President’s Reception – $1,250 exclusive / $750 shared

Circle Choice: Shared Exclusive___ ETI Hospitality Suite – $500 per night

Circle Choice: Sunday Monday Tuesday___ ETI Lunches – (per lunch) $750 exclusive / $450 shared

Circle Choice: Monday Tuesday WednesdayCircle Choice: Shared Exclusive

Additional ETI Options___ Exhibit Grand Prize - $250Other Options Throughout the Year___ CLEO & Command and Leadership Academies Sponsorship – $3,000 exclusive/$1,500 shared___ Board of Directors Meeting – $500 ___________________ (month)LOGO art specs: Single .tif or .eps image / PC compatible format / minimum of 300 dpi.

Certain restrictions and limitations apply to all event sponsorships.

Signing below indicates agreement to the information contained herein.

_________________________________________________ ___________________________SPONSOR SIGNATURE DATE




Return this order form to:Erica Nelson • Phone: 763-497-1778 • Fax: 763-497-8810 • [email protected] Pierre • Phone: 763-295-5420 • Fax: 763-322-5011 • [email protected]

SPONSORSHIP RESERVATION FORM

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It is agreed that the term “advertiser” within the Insertion Order and these General Terms & Conditions refers to theentity purchasing the advertisement space. It is also agreed that the term “publisher” refers to the entity producing thepublication – the Minnesota Chiefs of Police Association.

Submitting a signed Insertion Order constitutes a formal reservation from the advertiser for theadvertisement specified in the Insertion Order and agreement to these General Terms and Conditions.

Submitting a signed Insertion Order constitutes the advertiser’s agreement to submit necessary artwork (correct tospecifications) no later than the due date specified by the Insertion Order. Should the advertiser not submit artwork bythe listed due date, the advertiser understands that their advertisement will not appear in the publication. Theadvertiser also understands that they are still obligated to pay the full advertisement rate as listed in the InsertionOrder.

Should submitted artwork not meet the specifications, the publisher reserves the right to charge a file management fee.Also, it is fully the advertiser’s responsibility to make the necessary changes to make the artwork correct to specificationsand to submit the revised artwork no later than the due date specified by the Insertion Order. Should an advertiser’sartwork not meet specifications and the advertiser not be able to submit new artwork correct to specifications by the listeddue date, the advertiser understands that they will be obligated to pay any production costs required to make their artworkcorrect to specifications or the advertisement will not be included in the publication. The advertiser also understands that,should their advertisement not appear in the publication due to incorrect artwork, they are still obligated to pay the fulladvertisement rate as listed in the Insertion Order.

Should an advertisement resemble editorial copy, the advertiser agrees that it will carry the word “Advertisement”.

The advertiser agrees that all submited artwork will be free of copyright.

The publisher is not responsible for errors in advertiser artwork.

The advertiser agrees to protect, indemnify, and hold harmless the publisher and its agents against any and all claimsarising from the look and the content of the advertiser’s advertisement.

The advertiser agrees that all advertisements are subject to the approval of the publisher. The publisher reserves theright to refuse advertisement purchases or artwork for any reason including a conflict with the intent of thepublication or the organization. Should the publisher refuse the advertiser’s artwork, it is fully the advertiser’sresponsibility to make the necessary changes to make the artwork acceptable to the publisher and to submit therevised artwork no later than the due date specified by the Insertion Order. Should an advertiser’s artwork be refused bythe publisher and the advertiser not be able to submit new artwork by the listed due date, the advertisement will not beincluded in the publication. Should this happen, the advertiser understands that their advertisement will not appear inthe publication. The advertiser also understands that they are still obligated to pay the full advertisement rate as listedin the Insertion Order.

Black and white ad submissions may be printed as a specific color used in the publication (i.e. reflex blue) rather thanblack. 2-color ads utilizing spot color must designate the Pantone # not as CMYK.

The publisher reserves the right to charge for ad design services.

The publisher reserves the right to place a border around an advertisement.

Preferred ad positions are non-cancellable. Other cancellations will not be accepted after the publication’s deadline. Ifan advertiser is receiving a multiple commitment discount and cancels, they will be billed the difference between thediscounted rate and the full ad rate.

ADVERTISING TERMS AND CONDITIONS

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Send art to: Erica Nelson via email to: [email protected] Specifications: Only electronic PDF formats will be accepted with embedded fonts and graphics/greyscale photos saved as 300 dpi.If you choose to use spot color in your ad (for an additional fee) you must designate the second color as a spot color Pantone#,not CMYK. Please note that if you submit a black and white ad, the final ink color may be a different color. If you wish to email yourad the attachment files must be compressed in a .sit format and should not exceed 7 MB total after compression. If you send a CD-romof your electronic files include a laser quality print out for reference.

Note: Ads that do not meet these specifications will be subject to an additional handling charge.

2015marketingprospectus - memberclicks · 2016-09-27 · 2015marketingprospectus advertising •...

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