sponsorship pitch deck - retail
DESCRIPTION
Pitch for Sponsors, Retail (2011)TRANSCRIPT
Caruso AffiliatedCreating New Urban Destinations
Caruso DestinationsAttracting the region’s most desirable customers
Redefining the shopping, dining, residential and entertainment experience in Southern CaliforniaReaching the Los Angeles DMA’s most affluent zip codesGuests visit more often, stay longer and spend more money than other traditional shopping centers- Our SIGNATURE PROPERTIES: The Grove and The Americana at Brand- Our newest development, The Shops at Santa Anita $150,000+ HHI
$100k to $150k HHI
The GroveThe Property that Changed Everything
Averages 40,000 visitors DAILY + 90,000 in Holiday Season 18 million visitors per year, and growing Trade Area pulls from over 79 zip codes One million people live within 5 miles 93% of All Visitors make a Purchase Average expenditure is almost DOUBLE that of a traditional mall Length of Stay: 3 TIMES that of other shopping centers Sales per sq. ft. are 75% HIGHER than industry average
Guest Demographics Median Age: 33 Average HH Income: $112,846 Ethnicity:
Caucasian: 58% Hispanic: 14% Asian: 12% African American: 10% Other: 6%
61% Women, 39% Men Tourists represent 28% of our Visitors
58%14%
12%
10%6%
Caucasian Hispanic AsianAfrican American Other
Profile of Guests at The Grove
The Americana at BrandThe New Definition of Glamour
870,000 sq. ft. of mixed-use RETAIL, DINING, ENTERTAINMENT AND RESIDENTIAL15.5 acre site in downtown Glendale, adjacent to the Glendale Galleria -- the area attracting 26MM guests annually3 acres of public open space338 Residential Units
238 rental apartments 100 for-sale condominiums
Branding Opportunities Putting your brand in the spotlight
Brand FusionThe right ENVIRONMENT, the right BRAND, the right CONSUMERS
Relevant Programing
Consumer Participation
Media
Captive Environment
Event Programing
Promotion
Brand Expression
Increased Brand Loyalty &
Profitability
The Experience
Summer Concert Series0%
100%
Value Title
Broadcast Media CoverageCombined Broadcast Value: $2.9 million
CBS $650kEntertainment Tonight $600KExtra-National $400kAccess Hollywood $330kCNN $240kFOX $228kE! News Live $190kGood Day Live $195kOther $42k
$650,000$600,000
$400,000$330,000
$240,000
$190,000$228,000
$2,900,000 total in Media Value
Summer Concert SeriesPrint Media Value $860K
0
225,000
450,000
675,000
900,000
VALUE
STAR Magazine $296,000PEOPLE Spanish $156,600US Weekly $138,870InTouch $127,995Hollywood Reporter $33,350NY Post $25,000HELLO $20,459CARGO $18,285Other Entertainment Magazines $20,565
International Chocolate FestivalA World-Class Chocolate Event
Interactive Promotions, Shows, Contests and Demonstrations16-20 sponsored stations allow guests to sample & purchaseHistory of Chocolate cyclorama will show showcase the Chocolate IndustryCelebrity chef cooking demonstrationsLive music dailyCelebrity VIP chocolate loungeA “must attend” event for Chocolate loversEstimated attendance: 15,000
Fashion WeekSpring and Fall
Featuring über-hip designer CHRISTIAN AUDIGIER in three dynamic fashion shows at The Grove & The Americana at BrandOne VIP/Buyer show, two spectacular shows open to the public -- over 10,000 attended in MarchSix fashion-forward brands:
ED HARDY CHRISTIAN AUDIGIERPACO CHICANO SMET CRYSTAL ROCK C & A
Proposed tie-in with “PROJECT RUNWAY” from Lifetime Television
Christmas SpectacularA Season of Memories
West Coast’s answer to Rockefeller Center
Syndicated in 200+ markets
Past performances/appearancesby: Jamie Foxx, Jimmy Kimmel &Dionne Warwick
The Grove Tree Lighting Celebration receives more than $3.7 million inmedia value
Average attendance: 25,000