Durham Festival of Music Sponsorship opportunities for the

Durham Festival of Music

Fall 2015

Introduction• The Durham Festival of Music was created in 2012 with the

main objective of celebrating music, both in terms of local acts and national.

• In 2012 the festival brought in 25,000 people, with attendance increasing every year. In 2014 there were 40,000 people and it can expected that 50,000 people will attend in 2015.

• The Durham Festival of Music presents an opportunity to market a new or thriving business to a large demographic people in not only Durham, but to people in the surrounding cities of Raleigh, Chapel Hill, and further.

• Past sponsors include Carolina Theatre, Sugar Hill Records, Merge Records Fiesta Grill, and Lantern Restaurant

History• The Durham Festival of Music has been held in

downtown Durham since 2013. The American Dance Festival and the Full Frame Documentary Film Festival both take place in Durham, but at the time there was nothing that annually celebrated music. Together, with the help from amazing musicians, local businesses, both big and small, and the community as a whole, the Durham Festival of Music was able to take place and bring people together for a weekend of music that has been growing in popularity ever since its formation.

Testimonials • “We were the first business to hop on board and sponsor

the Durham Festival of Music, and we haven’t ever looked back. Every year our business continues to grow and we’re able to reach a new demographic of people that would be a lot harder to reach if it weren’t for this festival.” –Sally Jones, owner of Paper Kites

• “Our business has always been good, but since getting involved with the Durham Festival of Music in 2013, artists who come through the city see our store as the premiere music store to go to for all the instrument and music needs. Profits have doubled and the good word about our business has spread like wild fire.” –Timmy Tom, manager of the Guitar House

DemographicsAttendees of the Durham Festival of Music: • 15-35 years old• Estimated 50,000 people in attendance • Residents of Durham, Raleigh, Chapel Hill, and the

surrounding areas• College students

Durham Festival of Music 2015

Iron & WineThe Avett Brothers

Gregory Alan Isakov Noah And The Whale

The Civil WarsGreg LaswellGeorge EzraBen Howard

Durham Festival of Music Dates

September 4-5, 2015

Durham Festival of Music 2015

Sponsorship LevelsLevel 1: University Tower

Level 2: Legacy TowerLevel 3: Hill Building

University Tower Level• Exclusivity in category• Multiple half page ads in

festival book• One, full page spread in

festival book• Company logo on all festival

merchandise and signage • Company logo on all print

advertisements for festival• Company name mentioned

in all radio and television ads

• Entrance signage

• Mailing lists• Tickets to both days of the

festival• On-site sales rights• Two designated spots to sell

merchandise/have an information tent

• Presence on festival website • Over head on-stage signage

Legacy Tower Level• Two half page ads in

festival book• Company logo on all

festival merchandise and signage

• Select mailing lists • Tickets to both days of

the festival • On-stage signage• One designated spot to

sell merchandise/have

an information tent• Presence on festival

website• On-Site sales rights• Company mentioned in

select radio/TV ads• Logo on select print

ads

Hill Building Level• One half page ad

in festival program• Logo on select

festival merchandise and signage

• On-stage signage• One time email

blast

• On-site sales rights• One designated

spot to sell merchandise/have an information tent

• Tickets to one day of the festival

• Online presence

Festival Marketing:Branding Opportunities

Official festival merchandise will include:• T-shirts• Sweatshirts• Tank tops• Pint glasses• Draw-string backpacks • Sunglasses • Beer koozies

Online Marketing• Durham Festival of Music Instagram account• Durham Festival of Music Facebook account• Durham Festival of Music Twitter account• Durham Festival of Music official website • An online commercial for the festival will be

posted on YouTube and then to the Facebook and Twitter accounts where users can share the video with friends

Print Media• One advertisement per week for 8

weeks will run in The Herald Sun, The News & Observer, and The Raleigh Telegram

• An advertisement and two page article will be printed in the August issue of Our State magazine

Television and Radio Marketing

• A 90 second story about the festival will run the Tuesday and Wednesday before the festival on local news station ABC11

• Ads to be run from August 5th-September 5th on Radio 96.1 and 95X

Contact For sponsorship opportunities and all questions regarding sponsorship, contact:

• Audrey Marie Knizek – AMKnizek@Durhamfest.com– (919) 555-5555