Presented By:Dakeba JonesVP of Business DevelopmentThe Huddle Companydjones@huddleco.com(909) 802-9970 (c)

HEED THE TEMPO Teach, Encourage, Motivate, Provide, and Offer the BEST to our youth!

NATIONAL YOUTH FITNESS FESTIVAL

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

INTRODUCTION:On behalf of our colleagues, esteemed current sponsors, and employees, The Makee Company, LLC (MKC) is pleased to present the National Youth Fit Festival in collaboration with The Huddle Company.fWe welcome you to join us in this grand event to help our communities fight inactivity and childhood obesity. The National Youth Fitness Festival supports the initiatives of First Lady Michele Obama’s Let’s Move! Campaign. As such, MKC and The Huddle Company look forwardto supporting her cause by executing this innovative festival in multiple cities nationwide. We expect to have a perpetual presence in each city we visit, as we are partnering with the NBA, NFL, MLB, MSL, UFC, and other professional sports organizations. We’re also partnering with professional athletes’ charity organizations and college campus teams, in support of their quests to keep children active and healthy. We welcome your support and participation in the National Youth Fitness Festival, and hope to see you there.

MKC is the key developer and organizer of the National Youth Fitness Festival. MKC’s CEO Lynn Pingol was inspired to develop this festival tour based on her belief in showing kids that a healthy lifestyle can be fun. As a Mom, Ms. Pingol believes that if kids see how many exciting activities they can choose from, they’ll find ways to do them without even realizing what “healthy” choices they are making.

RATIONALE:The following graph displays the shocking inactivity trends that are plaguing our country’s youth, from a recent study conducted by the Physical Activity Council:

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

RATIONALE (CONTINUED):Ramifications of the inactivity pandemic in the U.S. are more accurately documented among adults. According to the Physical Activity Council’s 2013 Participant Report, there were 80.5 million inactive American adults, and the count is expected to increase to 91.9 million by the year 2018. Inactivity is a bigger threat than obesity, as it’s been proven that the inactivity pandemic is a root cause of the obesity crisis.

In a study recently conducted by Dr. Jordan Metzl, it was determined that more people die from inactivity (5.3 million) each year in America than from smoking (5.0 million). These shocking results have coined the phrase “sitting is the new smoking”.

The following graphs display these recent inactivity trends that are plaguing our country, from recent studies conducted by the Physical Activity Council:

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

CONCEPT:The National Youth Fitness Festival is a family fun-filled event that will be held at multiple college and university campuses throughout the U.S.

The Festival will offer children & families the following:•Physical activities where children and adults can learn basic skills and workout techniques from the most popular sports in their communities, such as basketball, baseball, soccer, football, mixed martial arts, and boxing.•Alternative activities like dance, yoga, pilates, and specific exercises for those with limited range of movement•Workouts with local collegiate, amateur, and professional athletes and coaches•The latest trends and tips for preventing inactivity and childhood obesity•Celebrity guest speakers and health professionals discussing important topics such as injury prevention, nutrition, bullying, etc. •A mock “whipeoutrun” inflatable obstacle course•Live entertainment, food, and prizes,

This event is not just two days of bringing families together. It also unifies our goals to provide the best activity options for our youth. We’re all about heeding the TEMPO:•Teach children and their parents how to keep moving and stay active, even in their own backyards.•Encourage children that they don’t necessarily have to be athletes in order to have fun while staying active.•Motivate children to work out an hour everyday by rewarding them for their efforts to keep active and healthy.•Provide the latest fitness trends and activities that will make exercise fun for today’s youth.•Offer the best tips and resources for parents to help prevent inactivity and childhood obesity.

This Festival is designed to attract the following target audiences:•Children between the ages of 5 and 16 who are not active or into sports•Student athletes that are active and into sports•Parents interested in learning more about health and fitness for their children•Families looking for something active to do together

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

OUTLINE OF EVENTS:In each city, the National Youth Fitness Festival will be held on a Saturday and Sunday from 10a - 4p. The elements to be executed over both days are as follows:•Sixteen :45 minute workouts/skills sessions for each of the top four sports:

• Basketball◦ Baseball◦ Football◦ Soccer

•Eight :45 minute workouts/skills challenges for at least 4 of the following sports/activities:◦ Golf◦ Boxing◦ Tennis◦ Badminton◦ Swimming◦ Volleyball◦ Mixed Martial Arts◦ Cross Country◦ Gymnastics◦ Softball◦ Track & Field◦ Field Hockey◦ Dance◦ Yoga

•Eight :45 minute guest speaker sessions•Four family obstacle course competitions•Six local band performances•Local DJ to host the event

WEBSITE:The National Youth Fitness Festival website will be a resource of information for children and parents alike:•For the Kids

◦ Downloadable versions of the workouts they learned at the Festival will be ◦ Kids can register and log in to enter their daily work-outs to track their progress◦ After 14 consecutive days of activity, kids will receive a certificate of achievement

•For Moms, Dads, & Everyone Else◦ Tips and Guides for helping your children remain healthy and active year - round◦ Ability to monitor your child’s physical activity ◦ Different resources for nutrition, health, wellness, and fitness

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESNATIONAL SPONSORSHIP OPPORTUNITIES:

Title Sponsor: $400,000 •ONSITE SUPPORT:

•Exclusivity with only one (1) title sponsor in each major consumer category•Featured 10’ x 30’ booth placement at all event sites•Logo placed prominently on all official event banners•Banners placed prominently through the venue and next to main stage•Twelve (12) onstage mentions of title sponsor and booth presence at all events

•RADIO SUPPORT:•200x :60 second spots to air across all markets over a 6 week period leading up to the

events •400x :10 second spots to air across all markets over a 6 week period leading up to the

events•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Opportunity to include National Youth Fitness Festival® logo on sponsor website as part

of a “see us at” link to event locations•300x250 ROS and 728x90 ROS Banners on NYFF website•Hyperlink Banner Inclusion in NYFF email blast

•1 per month / 12 total•Recognition on Sponsor Page of NYFF website•5,000 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Websites: •300x250 ROS and 728x90 ROS Banners (1 Station Per Market)•100x :60 second streaming spots •50x :30 second streaming spots

•ADDITIONAL SUPPORT:•Recognition as Title Sponsor in national and local promotional flyers, press releases,

collateral, and other media•Opportunity to integrate sponsorship with media buys in each market•Inclusion In Swag Bag•Logo inclusion on T-Shirts•Eight (8) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards Per Market (1 month each)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESNATIONAL SPONSORSHIP OPPORTUNITIES (CONTINUED):

Presenting Sponsor: $250,000 •ONSITE SUPPORT:

•Exclusivity with only one (1) presenting sponsor in each major consumer category•Featured 10’ x 20’ booth placement at all event sites•Logo placed prominently on all official event banners•Banners placed prominently throughout the venue•Six (6) onstage mentions of presenting sponsor and booth presence at all events

•RADIO SUPPORT:•100x :60 second spots to air across all markets over a 6 week period leading up to the

events •200x :10 second spots to air across all markets over a 6 week period leading up to the

events•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Opportunity to include National Youth Fitness Festival® logo on sponsor website as part

of a “see us at” link to event locations•300x250 ROS and 728x90 ROS Banners on NYFF website•Hyperlink Banner Inclusion in NYFF email blast

•1 per month / 12 total•Recognition on Sponsor Page of NYFF website•2,500 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Websites: •300x250 ROS and 728x90 ROS Banners (1 Station Per Market)•50x :60 second streaming spots •25x :30 second streaming spots

•ADDITIONAL SUPPORT:•Recognition as Presenting Sponsor in national and local promotional flyers, press

releases, collateral, and other media•Opportunity to integrate sponsorship with media buys in each market•Inclusion In Swag Bag•Logo inclusion on T-Shirts•Six (6) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards Per Market (1 month each)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESREGIONAL SPONSORSHIP OPPORTUNITIES:

Presenting Sponsor: $200,000 (2 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently throughout the venue•Four (4) onstage mentions of presenting sponsor and booth presence

•RADIO SUPPORT:•75x :60 second spots to air over a 6 week period leading up to the event•150x :10 second spots to air over a 6 week period leading up to the event

•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Opportunity to include National Youth Fitness Festival® logo on sponsor website as part

of a “see us at” link to event locations•300x250 ROS and 728x90 ROS Banners on NYFF website•Hyperlink Banner Inclusion in NYFF email blast •Recognition on Sponsor Page of NYFF website•2,000 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Website: •300x250 ROS and 728x90 ROS Banners•25x :30 second streaming spots

•ADDITIONAL SUPPORT:•Recognition as presenting sponsor in local promotional flyer, press release, collateral,

and other media•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Four (4) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESREGIONAL SPONSORSHIP OPPORTUNITIES: (CONTINUED)

Guest Speakers Sponsor: $100,000 (6 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently through the venue•Four (4) onstage mentions of guest speakers sponsor and booth presence

•RADIO SUPPORT:•75x :30 second spots to air over a 6 week period leading up to the event•25x :10 second spots to air over a 6 week period leading up to the event

•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Opportunity to include National Youth Fitness Festival® logo on sponsor website as part

of a “see us at” link to event locations•300x250 ROS and 728x90 ROS Banners on NYFF website•Hyperlink Banner Inclusion in NYFF email blast •Recognition on Sponsor Page of NYFF website•1,500 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Website: •300x250 ROS and 728x90 ROS Banners

•ADDITIONAL SUPPORT:•Recognition as guest speakers sponsor in local promotional flyer, press release,

collateral, and other media•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Two (2) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESLOCAL SPONSORSHIP OPPORTUNITIES:

Venue Sponsor: $75,000 (2 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently through the venue•Four (4) onstage mentions of venue sponsor and booth presence

•RADIO SUPPORT:•50x :30 second spots to air over a 6 week period leading up to the event•75x :10 second spots to air over a 6 week period leading up to the event

•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website•1,250 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Website: •25x :30 second streaming spots

•ADDITIONAL SUPPORT:•Recognition as venue sponsor in local promotional flyer, press release, collateral, and

other media•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Two (2) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESLOCAL SPONSORSHIP OPPORTUNITIES: (CONTINUED)

Activity Zone Sponsor: $50,000 (8 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently in specific zone•Two (2) onstage mentions of activity zone sponsor and booth presence

•RADIO SUPPORT:•25x :30 second spots to air over a 6 week period leading up to the event•50x :10 second spots to air over a 6 week period leading up to the event

•The Station genres will be Pop/Hip Hop, Hot/AC, and Sports

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website•625 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•ADDITIONAL SUPPORT:•Recognition as activity zone sponsor in local promotional flyer, press release,

collateral, and other media•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Two (2) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESLOCAL SPONSORSHIP OPPORTUNITIES: (CONTINUED)

Meet & Greet Dinner Sponsor: $30,000 (4 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently in dinner venue•Two (2) onstage mentions of meet & greet dinner sponsor and booth presence

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website•625 Adlink Impressions

•Geographically, Behaviorally and Demographically Targeted Impressions in each market

•Radio Station Website: •25x :30 second streaming spots

•ADDITIONAL SUPPORT:•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Eight (8) tickets to the Meet & Greet Dinner•Logo Inclusion on all billboards

•2 Billboards (1 month)

Swag Bag Sponsor: $20,000 (2 Available Per Category)•ONSITE SUPPORT:

•Featured 10’ x 10’ booth placement•Logo placed prominently on official event banner•Banners placed prominently throughout the venue•Two (2) onstage mentions of swag bag sponsor and booth presence

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website

•ADDITIONAL SUPPORT:•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESLOCAL SPONSORSHIP OPPORTUNITIES: (CONTINUED)

Volunteer Appreciation Sponsor: $10,000 (2 Available Per Category)•ONSITE SUPPORT:

•Logo placed prominently on official event banner•Banners placed prominently NYFF tent area•Two (2) onstage mentions of volunteer appreciation sponsor

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website

•ADDITIONAL SUPPORT:•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Logo Inclusion on all billboards

•2 Billboards (1 month)

Talent Sponsor: $5,000ONSITE SUPPORT:

•Exclusivity with only one (1) talent sponsor in each major consumer category•Logo placed prominently on official event banner•Banners placed prominently NYFF tent area•One (1) onstage mention of talent sponsor

•DIGITAL SUPPORT:•Recognition on Sponsor Page of NYFF website

•ADDITIONAL SUPPORT:•Opportunity to integrate sponsorship with local media buy•Inclusion In Swag Bag•Logo inclusion on T-Shirt•Logo Inclusion on all billboards

•2 Billboards (1 month)

MKC

Vendor TentsGuest Speaker Tent 1

Guest Speaker Tent 2

Food Vendors & Dining Area

SpecialtyFitness

Platforms 1 & 2

First Aid TentVolunteer Tent

Stage

Obstacle Course

Sport Zone 1 & 2

Sport Zone 3 & 4

H20Station

H20Station

Sponsor Tents

H20Station

LAYOUTProposed layout on a collegiate football field

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

MKC

LOCATIONS

CITY DATE CITY DATE

o Atlanta, GA March-2017 o Miami, FL January-2017

o Baltimore, MD May-2016 o Minneapolis, MN June-2016

o Charlotte, NC March-2017 o Oklahoma City, OK September-2016

o Chicago, IL June-2016 o Orlando, FL January-2017

o Cleveland, OH June-2016 o Phoenix, AZ February-2017

o Dallas, TX November-2016 o Portland, OR August-2016

o Denver, CO October-2016 o Sacramento, CA July-2016

o Detroit, MI September-2016 o Salt Lake City, UT July-2016

o Houston, TX November-2016 o San Antonio, TX November-2016

o Kansas City, MO October-2016 o San Diego, CA April-2016

o Las Vegas, NV February-2017 o Seattle, WA August-2016

o Los Angeles, CA April-2016 o Washington D.C May-2016

Scheduled cities:

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIESSPONSORSHIP PACKAGES AT A GLANCE

ROS & 728x90

MKC

SUPPORTERSThe following organizations are committed to the success of the National Youth Fit Festival:

NATIONAL YOUTH FITNESS FESTIVAL SPONSORSHIP OPPORTUNITIES