Research• KHS Program History

• Social Networks

• Best Friends Animal Society in Arizona

• Woofstock Survey

Survey ResultsAge Ranges

0

5

10

15

20

25

11-17 18-25 26-35 36-45 45-55 55+

Age Group

Possible Donation Amounts

0

10

20

30

40

50

60

$5 $10 $15 $20 $25 $30+

Dollars

Per

cen

tag

e

Would you donate to the "Sponsor Me" Program?

0

5

10

15

20

25

30

35

40

45

50

Yes No Maybe

Are You Aware of The "Sponsor Me" Program?

Yes

No

Planning• Program Awareness

• Social Networks: MySpace, Facebook, Wichita Paws

• WSU Shocker Basketball Event

• Newspaper ads and flyers

• KHS Web site update

Wichita Paws Blog

Shocker Basketball Event

• Brochure/flyers

• Door prizes

• E-mail Database

Newspaper Ads and Flyers

Newspaper Ads and Flyers Cont.

Newspaper Ads and Flyers Cont.

Newspaper Ads and Flyers Cont.

KHS Web site Updatehttp://kshumane.org/help_sponsorapet.html

Communication• Awareness Event

• MySpace

• Facebook

• Wichita Paws and the Wichita Eagle

Awareness Event

MySpacehttp://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=425750414

Facebookhttp://www.facebook.com/wall.php?id=536165715&banter_id=205300039#/group.php?gid=38572356075&ref=ts

Evaluation• Social Networks Friends Totals

• Event Attendance

• KHS Web site Hits

• Total Donations Since September