i am africa this is my story unesco sponsor campaign overview

Upload: richard-close

Post on 04-Apr-2018

218 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    1/11

    @i~z|jgbt1>@b|zpafjp@ae~ajgk&Jk`+1^ a g c

    J ae Ao|j`a+ Tbjp jp Ez Pti|z

    Ao|j`ak Zistb akd KGI Wcl Pti|ztcffjkg @ae~ajgk^|i~ipaf oi| SKCP@I ^iwc| io ^ca`c Kctwi|m

    @ieecktp lz8 Wakdjfa Pjeik Maesmwa~c& Zistb A`tjik Oi|se oi| Kctwi|mjkg& XaeljaAGfilafFca|kjkgO|aecwi|mIvc|vjcw

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    2/11

    @i~z|jgbt1>@b|zpafjp@ae~ajgk&Jk`+1^ a g c

    Psptajkaljfjtzakd\IJiotbjp`ae~ajgkjp

    ps`btbatjtwjffskjtcakdlckcojtcvc|z

    cds`atjikaf&J@T&zistbakd~bikc~|ig|aejk

    Ao|j`a+Jtwjff~|ivjdcjkvafsalfccr~ips|cti

    bskd|cdpioagck`jcptbat`isfdkcvc|aooi|d

    tbjpmjkdioawa|ckcppea|mctjkg+Jtwjff

    ckalfcdjvc|pczistbagck`jcptiwi|m

    tigctbc|jkakik`ie~ctjtjvcakdoskwaz+

    Tbjpjpei|ctbakaZisTslcpti|ztcffjkg

    `ae~ajgk+JtjpakJktc|kctce~iwc|ecktakd

    cds`atjik~|ig|aedcpjgkcdtiatta`mtbc

    jpifatjkg|cpt|j`tjikpio~ivc|tzwjtb|cpis|`cp

    iois|`iffc`tjvcwi|fd+

    \j`ba|d@fipc

    Pc|vakt@CI@b|zpafjp@ae~ajgk

    Tbjp ~a~c|& Tbc Gfilaf Fca|kjkg O|aecwi|m akd Gfilaf

    Fca|kjkg @ieeskjtz @cktc|p a|c T|adcea|mp io \j`ba|d

    @+ @fipc akd tbc @b|zpafjp @ae~ajgk& Jk`+ ^bitig|a~bz

    @i~z|jgbt >0%1> \j`ba|d @+ @fipc Oi| ei|c

    jkoi|eatjik akd ti eamc `ieecktp gi ti8

    btt~8))gfilaffca|kjkgo|aecwi|m+kjkg+`ie

    ^|ig|ae\jgbtp8JaeAo|j`a+Tbjpjpezpti|zjpa

    ts|kmczjktbc`fisd`ae~ajgkiowbj`baff

    eakagceckt&`sptiepzptcep&pt|atcgj`~fakpakd

    g|a~bj`|jgbtp|ceajk~|i~|jcta|zakdtbcpifc

    ~|i~c|tziotbc@b|zpafjp@ae~ajgk&Jk`+

    AffKjkga~~fj`atjikpakdZisTslcpti|jcpa|c

    wjtbjktbctc|epakd`ikdjtjikpioKjkgakdZis

    Tslc&kittbc@b|zpafjp@ae~ajgk&Jk`+

    Ao|j`ak

    zistb

    WclPti|zTcffjkg@ae~ajgk

    JaeAo|j`a+Tbjpjpezpti|z

    I_C\_JCW

    Cvc|ztbjkg alist ~ivc|tz l|catbcp oajfs|c& wi|tbfcppkcpp akd

    `fipcd i~~i|tskjtjcp+ Tbjp ae~ajgk wjff ce~iwc| Ao|j`ak

    zistb akd dceikpt|atc ti itbc| ~ci~fc tbat tbjp jp ak jffspjik&

    jo kit a fjc& akd tbat tbcz ki fikgc| bavc ti oaff jkti tbc t|a~p

    io ~ivc|tz+

    J |cospc ti lc akitbc| lfa`m ptatjptj` Mj|m O|akmfjk

    Tbc ~s|~ipc io tbjp `ae~ajgk jp ti bavc tbc zistb io Ao|j`a

    "agcp 14 ti 03* ~|ivc ti tbcepcfvcp tbat8

    1+ tbcz bavc a vij`c wi|tb fjptckjkg ti+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    3/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie < v ^ a g c

    jkoi|eatjik ofiw ik jppscp aooc`tjkg tbcj| iwk

    ps|vjvaf akd t|akpjtjik jkti adsftbiid= fa`m io

    ~|itc`tjik= fjejtcd ~a|tj`j~atjik jk katjikaf

    dcvcfi~eckt akd dc`jpjik%eamjkg= akd ak alpck`c

    io zistb |jgbtp+ Zistbp bavc kit lcck psooj`jcktfz

    |c~|cpcktcd jk `ieeskjtz fcadc|pbj~ akd at djooc|ckt

    fcvcfp io pi`jctz+ Tbcz bavc bad ocwc| i| ki

    i~~i|tskjtjcp ti pba|c tbcj| dcvcfi~eckt jdcap akd

    kctwi|m wjtb cfdc|p oi| ps~~i|t ti ts|k tbcj| jdcap

    jkti |cafjtz+

    Ei|civc|& eipt zistb jk Xaelja a|c aooc`tcd lz

    bjgb fcvcfp io ~ivc|tz& BJ_ AJDP jkoc`tjikp akd

    pslptak`c alspc ap a |cpsft io ~cc| ~|cpps|c akd

    itbc| c`ikiej` akd pi`jaf oa`ti|p+ Dcp~jtc tbc bjgb

    fcvcfp io BJ_ AJDP& eipt io tbc zistb bavc kit

    lcck alfc ti a``cpp A\_p+ Tbcz a|c kit p~c`joj`affz

    ta|gctcd jk `s||ckt jktc|vcktjik ~|ig|aep+ Tbcz bavc

    fjttfc i| ki vij`c jk tbc `s||ckt pt|atcgjcp oi|

    ejtjgatjkg tbc je~a`t io BJ_ akd AJDP+

    Tbc ~fjgbt io tbc zistb bap lcck wi|pckcd lz tbcj|

    fjejtcd a``cpp ti cds`atjik& wbj`b bap `ikpt|ajkcd

    tbcj| a``cpp ti oi|eaf ce~fizeckt+ Tbc jkadcqsatc

    kselc| io pmjffp t|ajkjkg oa`jfjtjcp bap os|tbc|

    fjejtcd zistb a``cpp ti jkoi|eaf ce~fizeckt+ Tbjp

    bap lcck wi|pckcd lz tbc kik%avajfaljfjtz io zistb

    o|jckdfz `|cdjt oa`jfjtjcp& wbj`b a|c a ~itcktjaf pis|`c

    io a~jtaf oi| ckt|c~|ckcs|pbj~ dcvcfi~eckt aeikg

    ziskg ~ci~fc+ Tbc zistb afpi ojkd jt djooj`sft ti

    a``cpp fakd& wbj`b bap `ikpt|ajkcd tbcj| attce~tp ti

    cktc| jkti ag|j`sfts|c jkdspt|z+

    GI_C\KECKTP \IFC

    Tbc givc|keckt io tbc |c~slfj` io Xaelja bap tamck

    pcvc|af ptc~p o|ie ~ifj`zeamjkg ti je~fcecktatjik

    io ~|ig|aep ajecd at pifvjkg piec io tbc `|jtj`af

    ~|ilfcep oa`cd lz tbcj| zistb + A``i|djkg ti tbc

    Xaelja Ojotb Katjikaf Dcvcfi~eckt ^fak ">?*& jt

    jp tbc vjpjik io tbc givc|keckt ti ~|ivjdc ckbak`cd

    zistb akd `bjfd ps|vjvaf& dcvcfi~eckt akd

    ~|itc`tjik tb|isgb a wcff `ii|djkatcd akd esftj%

    pc`ti| a~~|ia`b lz 0>+ Jt jp afpi tbcj| giaf+ Ti

    a`bjcvc jk`|capcd ce~iwc|eckt akd ~a|tj`j~atjik io

    `bjfd|ck akd zistb jk aff a|cap aooc`tjkg tbcj| wcff%

    lcjkg akd fjvcfjbiid+ Jt jp afpi je~i|takt ti ckbak`c

    ilpc|vak`c akd ~|itc`tjik io tbcj| |jgbtp jk i|dc| ti

    lsjfd a piskd bseak |cpis|`c lapc& ti `ikt|jlstc ti

    wcaftb `|catjik akd ckps|c pi`jaffz i~tjeaf

    jkvcptecktp akd psptajkalfc katjikaf dcvcfi~eckt+

    Tbsp& tbc givc|keckt bap ~st jk ~fa`c piec

    ~|ig|aep akd ilhc`tjvcp jk i|dc| ti a`bjcvc tbjp

    giaf+ Tbc givc|keckt tb|isgb tbc Ojotb Katjikaf

    Dcvcfi~eckt ~|iejpcd ti ~|ji|jtjxc katjikaf `bjfd akd zistb

    ~|ig|aep tb|isgb ie~|cbckpjvc akd esftj%pc`ti| ~fakp ti

    jktcg|atc ziskg ~ci~fc ap ~a|tkc|p jk dcvcfi~eckt+ Afpi jk

    `ikhsk`tjik wjtb kik%givc|kecktaf i|gakjxatjikp "KGIp*&

    `ieeskjtz lapcd i|gakjxatjikp "@LIp* akd oajtb lapcd

    i|gakjxatjikp "OLIp*& tbc givc|keckt wjff `iktjksc tbcj|

    jktc|vcktjikp+

    KCCDOI \ AO\J@AK ZISTB@AE^AJGK

    Zistb io Ao|j`a kccdp a `ae~ajgk akd vij`c tbcz `ak

    `aff tbcj| iwk& J ae Ao|j`a+ Tbjp jp Ez Pti|z

    Tbcz kccd ti lc tbc gckc|atjik io ~ippjljfjtjcp akd

    ~ipjtjvc `bakgc+

    Biwcvc|& tbc jkptjtstjikaf |cp~ikpc ti tbc pi`jaf akd

    c`ikiej` ea|gjkafjxatjik io zistb jk Xaelja bap bad ikfz

    fjejtcd je~a`t+ Tbc crjptjkg pt|atcgjcp akd a~~|ia`bcp di kit

    tamc psooj`jckt a``iskt io zistb kccdp& `a~aljfjtjcp akd

    ~itcktjaf+

    @fca|fz Ao|j`a jp dijkg g|cat wi|m& zct tbc dceakd jp `|jtj`af+

    Ti je~a`t tbjp mjkd io `bakgc tamcp a eahi| cvckt io

    jkp~j|atjik tbat wc `ak |c~cat ca`b zca|+ Wc kccd a waz ti

    |ca`b ist akd tis`b tbc bca|tp io tbc zistb+ Wc kccd ti

    jk`|capc pmjffp akd i~~i|tskjtjcp oi| zistb jk i|dc| ti ckalfctbce ti cooc`tjvcfz akd cooj`jcktfz ~a|tj`j~atc jk tbc

    t|akpoi|eatjik io tbcj| fjvcp& attajk lafak`cd faptjkg akd

    psptajkalfc pi`jaf akd c`ikiej` dcvcfi~eckt oi| tbcepcfvcp

    akd tbc `ieeskjtjcp tbcz fjvc jk+ Fa`m io pmjffp akd

    i~~i|tskjtjcp a|c tbc `aspcp io ~ivc|tz oi| eakz eamcp tbjp

    je~c|atjvc+ Ei|c pi& fali| jk jtp `|sdcpt oi|e jp tbc ikfz

    |cpis|`c wbj`b tbc ~ii| bavc akd addjkg vafsc ti jt wisfd lc

    tbc ikfz waz ist io ~ivc|tz+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    4/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 0 v ^ a g c

    FC_C\AGJKGTBCJKTC\KCTTbcJktc|kctjp is|zistbpo|cc |cpis|`coi|crtckpjvc g|iwtb+Jtta~ptbcejktiagfilafwi|fdio~ippjljf jt jcp+ Lcoi|c tbc crjptck`c io tbc Jktc|kct akd tbc |jpc io

    tbc pi%`affcd djgjtaf |cvifstjik& esftjecdja

    ~|ids`tjik wap fjejtcd ti tbc ocw jk pi`jctz wbi

    ~ippcppcd tbc pmjffp& oskdjkg& akd cqsj~eckt

    kc`cppa|z ti bakdfc `ie~fcr ecdja ~|ihc`tp+

    Wjtb tbc a||jvaf io aooi|dalfc ^@p akd tbc Jktc|kct&

    esftjecdja ~|ids`tjik akd djpt|jlstjik bavc

    lc`iec es`b ei|c a``cppjlfc+ Tidaz& tbc Jktc|kct

    iooc|p ziskg a|tjptp& astbi|p& akd a`tjvjptp ak

    jkcr~ckpjvc `ieeskj`atjik tiif tbat affiwp tbce ti

    `ieljkc tcrt& jeagcp& vjdci& asdji akd akjeatjik

    jkti a ojkaf ~|ids`t tbat `ak `a||z `iktckt ti a gfilaf

    asdjck`c at a |cfatjvcfz fiw `ipt+ Eakz ziskg

    ~|ids`c|p& wjtb appjptak`c o|ie ps~~i|tjvcjkptjtstjikp& bavc oiskd `|catjvc wazp ti ~slfjpb

    tbcj| `jvj`%ejkdcd ecppagcp+ Tbc |cpsft io tbjp

    ecdja |cvifstjik jp a kcw gckc|atjik io ziskg

    ~ci~fc ce~iwc|cd ti p~cam tbcj| ejkdp& pba~c tbcj|

    `ieeskjtjcp& akd iooc| pifstjikp ti piec io

    pi`jctz'p eipt ~|cppjkg ~|ilfcep+

    FC_C\AGCZISTBAKDPI@JAFECDJAO|cc pi`jaf ecdja jp cr~fipjvc wjtb zistb jk

    dcvcfi~ jkg katjikp+ Pi`jaf ecd ja dcp`|jlcptbc ikfjkc tiifp akd ~fatoi|ep tbat ~ci~fc spc

    ti pba|c i~jkjikp& jkpjgbtp& cr~c|jck`cp& akd

    ~c|p~c`tjvcp wjtb ca`b itbc|+

    Pti|ztcffjkg pi`jaf ecdja `ak tamc eakz djooc|ckt

    oi|ep jk`fsdjkg tcrt& jeagcp& asdji& akd vjdci+

    Tbc `ieeik tc|e Wcl & lapj`affz |coc|p ti tbc

    pc`ikd gckc|atjik io wcl lapcd pc|vj`cp ps`b ap

    pi`jaf kctwi|mjkg pjtcp& wjmj& akd `ieeskj`atjik tiifp tbat

    ce~bapjxc ikfjkc `iffali|atjik akd pba|jkg aeikg spc|p+

    Jk Wcl & ~ci~fc wjtb ki p~c`jafjxcd ~|ig|aeejkg

    mkiwfcdgc `ak `|catc tbcj| iwk wclpjtcp ti pcfo%~slfjpb&

    `|catc akd s~fiad asdji akd vjdci ojfcp& pba|c ~bitip akd

    jkoi|eatjik akd `ie~fctc a va|jctz io itbc| tapmp +Jk tbjp kcw

    wi|fd& tbc jktc|kct lc`iecp a ~fatoi|e oi| pcfo cr~|cppjik&

    cds`atjik akd advi`a`z tbat tbc avc|agc ~c|pik `ak spc ik

    tbcj| iwk wjtbist bavjkg ti gi ti ak cr~c|t ti di jt oi| tbce+

    Tbc|coi|c& pi`jaf ecdja `ak iooc| Xaeljap zistb a |akgc io

    i~~i|tskjtjcp8

    Jt wjff lc a waz oi| ca`b akd cvc|z ikc "zistb akdadsftp* ti `iffali|atc akd pba|c jkoi|eatjik+

    Jt wjff oa`jfjtatc tbc pba|jkg io jdcap akd `aspcp tbatzistbp a|c ~appjikatc alist+

    Jt eamcp tbc Jktc|kct tbc ~|jea|z ~fa`c tbcz fca|k fjocpmjffp+

    Jt lc`iecp a ~fa`c ti pje~fz bavc osk!FC_C\AGJKG FJPTCKJKGAKDJKP^J\JKGTBCP^J\JTIO AO\J@AKZISTB

    Wjtb pi`jaf ecdja& zistb fca|k ti qscptjik tbc wi|fd a|iskd

    tbce akd ti skdc|ptakd biw givc|keckt akd pi`jctz wi|mp+

    Tbcz lc`iec `|cati|p& |ajpjkg zistb vij`cp ik ti~j`p io

    pi`jctaf `ik`c|k+ Akd tb|isgb tbc Jktc|kct& tbcz gajk a``cpp

    ti oa| l|iadc| asdjck`cp tbak tbipc io t|adjtjikaf ~|jkt istfctp+

    Tbsp& pi`jaf ecdja `ak ae~fjoz zistb vij`cp akd ~|ivjdc a

    ecakp io cr~|cppjik oi| tbc ea|gjkafjxcd+ Wbck tbcpc

    wclpjtcp a|c jktc|a`tjvc& tbcz afpi `|catc a kcw oi|se oi|`jvj` djafigsc %% a vj|tsaf djafigsc tbat t|akpoi|ep zistb

    o|ie `iktckt ,`ikpsec|p, ti `iktckt ,~|ivjdc|p+, Ei|c pi&

    fcadc|pbj~ jp a vc|z ~iwc|osf tiif wbck eat`bcd wjtb pi`jaf

    kctwi|mjkg+ Tb|isgb tbjp wc `ak ~|ivc tbat wcaftb g|iwp

    wjtb tbc mkiwfcdgc tbat wc bavc tbc |cpis|`cp a|iskd sp ti

    ps``ccd+ Cvck ei|c je~i|taktfz& wc bavc a``cpp ti itbc|

    ~ci~fcp |cpis|`cp tbat wjff bcf~ sp ps``ccd jk fjoc+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    5/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 4 v ^ a g c

    @BAFFCKGC IS\ ZISTB

    AKD IS\ KATJIK

    Tbc|coi|c& wc kccd ti `baffckgc Ao|j`ak

    zistb wjtb ak awcpiec `ae~a jgk a``cppjlfc

    ti pt| cct `bjfd|ck akd) i| ziskg adsftp+ Wc

    kccd ti litb ce~iwc| tbce akd jkp~j|c tbce+

    Tbcz afpi kccd ti lc jkp~j|cd lz wbat itbc|p

    a|c dijkg wjtbjk Xaelja lz tbc ~iwc| iocds`atjik akd ~c|pikaf ~c|pcvc|ak`c+

    Tb|isgb pi`jaf ecdja& tbjp ~|ihc`t wjff katjikaffz

    t|ajk akd eitjvatc ei|c ~ci~fc jk ak jkkivatjvc

    cooj`jckt akd cooc`tjvc waz+ Hspt lc`aspc a ~c|pik

    dicp kit bavc a``cpp ti |cpjdcktjaf tc`bkifigz dicp

    kit ecak tbcz `akkit a``cpp istfctp akd spc tbce ti

    tbcj| advaktagc+ Tigctbc| wc `ak bcf~ tbce ~|ivc

    tbjp ~ijkt+

    % Wakdjfa Pjeik Maesmwa~c&

    Zistb A`tjik Oi|se oi| Kctwi|mjkg&Xaelja

    A^FATOI\E

    OI \TB CPEAFFCPT KGIPAKD P@BIIFP

    Jtjpba|doi|peaffg|is~ptilcbca|dagajkpttbc

    `ie~ctjtjvcwcleaptc|piofa|gcKGIpJaeAo|j`a+Tbjpjp

    ezpti|zjpafpitbcj|pti|zapwcff+PeaffKGIpwjffspc

    tbc`ae~ajgktifca|ktispcakdfcvc|agctbjpgfilaf

    |cpis|`c+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    6/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 3 v ^ a g c

    @AE^AJGK GIAF AKD ILHC@TJ_CP8

    WBATJP DJGTAFPTI\ZTCFFJKG9Tbc pc`ikd fa|gcpt pca|`b ckgjkc jk tbc wi|fd jp

    ZisTslc+ Jt bap lc`iec tbc ecdja io cds`ati|p& pcfo

    cr~|cppjik akd afpi t|apb+ Wc `ak dclatc tbc qsafjtz

    io tbc `iktckt ik ZisTslc& lst tbc|c jp ki dclatc ik

    jtp ps``cpp i| je~a`t ik zistb+

    Oi| tbispakdp io zca|p ds|jkg Ao|j`ak jkvapjikp&

    `ifikjafjpe akd t|jlaf `ikofj`t& tbc zistb io Ao|j`a

    bavc kit bad a vij`c+ Wcff tbcz di kiw+ Wc di kit

    kccd akitbc| eivjc i| a |i`m pta|p vij`c ti

    |c~|cpckt tbat Ao|j`a bap tbc ~iwc|& pisf& d|jvc

    akd jktcffjgck`c ti fjot jtpcfo s~+ Wc kccd ti bca|

    o|ie tbc zistb& wc kccd tbcj| pti|z+ Fct tbce |ia|+

    Gjvjkg Ao|j`ak zistb a vij`c io tbcj| iwk jp kccdcd

    kiw ei|c tbak cvc| lcoi|c+

    Wc bavc tckp io tbispakdp io `zlc| `aocp& p`biifp

    akd ~ci~fc `ikkc`tcd akd |cadz ti gi+ Fct sp bca|

    tbc zistb io Ao|j`a |ia|+ Fctp KIT pcc tbce

    lc`iec akitbc| pad KGI ptatjptj`+

    A djgjtaf pti|z spcp o|cc Wcl tiifp tbat a|c avajfalfc

    aff ivc| Ao|j`a ti tcff a pbi|t pti|z io ps|vjvaf i|

    ps``cpp tbcz a``bjcvcd wjtb tbc bcf~ io itbc|

    ~ci~fc+

    A ZisTslc Djgjtaf Pti|z `ikpjptp io a tb|cc ti ojvc

    ejkstc `fj~ tbat `iktajkp8

    1+ A ptatceckt io wbi zis a|c+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    7/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie ? v ^ a g c

    ILHC@TJ_CP8

    Oi| Ao|j`a jp zistb ti |cafjxc tbat tbcz bavc a

    gfilaf vij`c

    Ti ~slfjpb a 4 ejkstc "i| fcpp* vjdci dcpjgkcd

    ti jkp~j|c& ck`is|agc akd jkoi|e ik ZisTslc

    Oi| zistb ti cr~c|jck`c lcjkg ce~iwc|cd& ti

    spc tbcj| iwk vij`cp akd ti wi|m tigctbc|

    Oi| zistb ti fca|k biw ti ts|k ti lspjkcppcp akdcfdc|p oi| bcf~

    Oi| zistb ti bavc ~|jdc jk tbcj| `sfts|c tb|isgb

    ~slfjpbjkg tbcj| espj` akd dak`cosk+

    Oi| zistb ti pcc fca|kjkg ap a waz ist io

    ~ivc|tz+++ wjtb g|cat |cpsftp

    Oi| zistb ti pcc wbat itbc| ziskg adsftp bavc

    a``ie~fjpbcd tb|isgb cds`atjik

    Ti fca|k biw ti spc tbc ~iwc| io tc`bkifigz ti

    i~ck tbc dii| ti ei|c i~~i|tskjtjcp

    Ti lc ck`is|agcd akd jkp~j|cd

    Ti lsjfd a kctwi|m io ps~~i|tc|p8 c+g+ adsft`ieeskjtz p`biifp& ejppjikp akd lspjkcppcp

    Ti bcf~ Ao|j`ap katjikaf l|akd jeagc

    CR^C@TCD\CPSFTP8

    Zistbp wjff gajk fcadc|pbj~ akd tcaewi|m pmjffp

    Zistbp wjff gajk pi`jaf kctwi|mjkg pmjffp

    Ao|j`ak zistbp wjff bavc a gfilaf vij`c at a

    |cfatjvcfz fiw `ipt

    Zistbp wjff cr~c|jck`c ce~iwc|eckt akd

    jkp~j|atjik Zistbp wjff pcc tbc eztbp io ~ivc|tz jpifatjik

    wjtb tbc a``cpp ti gfilaf |cpis|`cp

    Zistbp wjff bavc ~|jdc jk tbc `sfts|c tb|isgb

    ~slfjpbjkg tbcj| espj` akd dak`c

    Zistbp wjff a~~|c`jatc fca|kjkg ap a waz ist io

    ~ivc|tz+++ wjtb g|cat |cpsftp

    Zistbp wjff fca|k akd a~~|c`jatc wbat itbc|

    ziskg adsftp bavc a``ie~fjpbcd tb|isgb

    cds`atjik

    Zistbp wjff fca|k biw ti fcvc|agc J@T ap ak jkvafsalfc

    |cpis|`c jk |cafjxjkg pmjffp akd i~~i|tskjtjcp& `sfts|af&

    ~c|pikaf akd `ieeskjtz g|iwtb+

    Zistbp akd adsftp wjff a~~|c`jatc tbc ~iwc| io tbc kcw

    pi`jaf ecdja jk zistb dcvcfi~eckt+

    Zistbp wjff mkiw tbc cr~c|jck`c io wi|mjkg wjtb

    jkptjtstjikp io fca|kjkg& ejppjikp& eckti|p& lspjkcppcp

    akd tbc `ieeskjtz+

    Ao|j`ap katjikaf l|akd wjff lc ~|ieitcd+

    Tbc zistb wjff bavc piec bikcpt osk+

    Zistbp wjff oi|e a kcw gckc|atjik io ziskg ~ci~fc

    ce~iwc|cd ti p~cam tbcj| ejkdp& pba~c tbcj|

    `ieeskjtjcp& akd iooc| pifstjikp ti piec io pi`jctz'p

    eipt ~|cppjkg ~|ilfcep

    A kcw oi|se oi| `jvj` djafigsc%a vj|tsaf djafigsc tbatt|akpoi|ep zistb o|ie `iktckt ,`ikpsec|p, ti `iktckt

    ,~|ivjdc|p, wjff lc `|catcd

    LCKCOJ@JA\JCP

    Tbc ~|ihc`t ta|gctp a|c `bjfd|ck akd zistbp o|ie tbc agc io 14ti 03& eafc akd oceafc& alfc akd djpalfcd& s|lak i| |s|af&

    wbi a|c `jtjxckp io Ao|j`a& |cga|dfcpp io tbcj| bcaftb& |cfjgjik&

    ctbkj`jtz& gckdc|& akd ~ifjtj`af i| `sfts|af ptatsp+ Pt|cct

    `bjfd|ck& BJ_ ~ipjtjvc akd akz itbc| ea|gjkafjxcd zistbp

    wjff lc lckcoj`ja|jcp wjtbist akz oi|e io djp`|jejkatjik+ Tbc

    ~|ihc`t wjff litb jkp~j|c akd ce~iwc| tbc zistb io Ao|j`a&

    `|catjkg ak i~~i|tskjtz akd ckvj|ikeckt oi| tbc `iffali|atjik

    lctwcck zistbp akd cfdc|p& lspjkcppcp akd itbc|

    ptamcbifdc|p& ti fca|k akd pba|c jdcap& pmjffp akd i~~i|tskjtjcp

    tbat wjff bcf~ zistbp ti ts|k tbcj| jdcap jkti a`tjik& bck`c

    lc`iejkg pcfo%psptajkalfc+

    Lz `ieljkjkg tbc ~iwc| io fcadc|pbj~ wjtb pi`jaf

    kctwi|mjkg& akd fcvc|agjkg tbc ~iwc| io J@Tp "jk Kcw

    Pi`jaf Ecdja akd jk zistbdcvcfi~eckt*& ei|c zistb wjff

    ~a|tj`j~atc& fca|k& akd vi`afjxc tbcj| vjcwp ti tbc gfilaf

    asdjck`c+ Tbc `ieeskj`atjik io tbcpc pt|ikg `jvj` vij`cp

    wjff cooc`t bakgc+

    WBATTB CZISTB WJFF FCA\K

    Biw ti ojkd wi|m wjtb `ieeskjtz i|gakjxatjikp

    ^ipjtjvc Jktc|kct ieeskjtz pmjffp Biw ti wi|m wjtb cfdc|p& tsti|p akd gsjdcp+

    Biw ti lc ck`is|agcd lz tbc `ieeskjtz a|iskd tbce

    Biw ti spc tc`bkifigz ti `ieeskj`atc spjkg8 `aec|ap&

    `cff ~bikcp& akd ^@ piotwa|c

    Biw ti pccm ist akd a``c~t bcf~ o|ie ak i|gakjxatjik i|

    adsft eckti|

    Biw cds`atjik je~a`tp a `a|cc| akd oaejfz

    Jkp~j|atjik ti ~c|pcvc|c

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    8/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 7 v ^ a g c

    TBCECAKD EAJK

    JPPSCPTILC @I_C\CD

    Tbc @ae~ajgk wjff |sk skdc| tbc tbcec J ae

    Ao|j`a+ Tbjp jp ez Pti|z= Ao|j`ap lcpt pti|jcp&

    tifd lz tbc zistb io Ao|j`a oi| tbc cktj|c wi|fd ti

    pcc+ Jt wjff `ivc| tbc oiffiwjkg ap tbc eajk jppscp8

    1+ Lcpt io Ao|j`ak `sfts|c jk pikg akd dak`c

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    9/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 2 v ^ a g c

    BI WWJFF ZISTBDITBJP9

    Oj|pt& tbjp wjff lc i~ck ti cvc|zikc& cvck pt|cct

    `bjfd|ck

    @bjfd|ck wjff lc tifd tb|isgb tbc kcwp ti gi ti

    tbcj| p`biifp& `zlc| `aocp akd lspjkcpp+ Tbcpc

    agcktp wjff appjpt tbc zistb wjtb vjdci

    ~|ids`tjik

    Wc wjff lsjfd a Kjkg kctwi|m tbat cds`atcp

    zistb ik vjdci ~|ids tjik spjkg o|cc piotwa|c

    @bjfd|ck wjff lc ck`is|agcd ti ojkd adsftp akd

    cvck ejppjik va`atjikc|p ti bcf~ tbce tcff tbcj|

    pti|z

    Tbc|c eaz lc litb a katjikaf T_ pbiw akd a

    pt|caejkg Jktc|kct awa|d pbiw+ Tbjp dc~ckdp

    ik p~ikpi|p

    Cvc|zikc wbi cktc|p wjff bavc l|aggjkg |jgbtp+

    Wc wjff pct s~ a Kjkg ~|iojfc oi| ca`b ~c|pik

    wbi cktc|p tbc `ae~ajgk afikg wjtb tbcj|

    p~ikpi|jkg `zlc| `ao& p`biif i| Ejppjik+ Tbjp

    waz cvc|zikcp vjdci wjff lc pcck akd biki|cd+

    CR^AKDJKGJKTI @ZLC\DAZ WI\PBI^P

    @zlc|Daz wi|mpbi~p wjff fcvc|agc fi`af p~ikpi|p

    akd g|app|iitp jkvifvceckt o|ie& ~|cpp& ojfe ecdja&

    lfiggc|p& KGI& akd p`biifp afikg wjtb wieck akd

    zistb i|gakjxatjikp+

    Tbc

    cvckt

    wjff

    `ikpjpt

    io

    tbc

    oiffiwjkg

    1+ Eapppjgks~iozistbtiJktc|kct|cpis|`c

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    10/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie : v ^ a g c

    ZISTBPC\_J@CP

    ^\IHC@T TCAEAKD EAKAGCECKT

    J ae Ao|j`a @ae~ajgk Eakagc|

    @ae~ajgk Adejkjpt|atjik

    @ae~ajgk T|ajkjkg Ps~~i|t

    ^\IEITJIKAKDAWA\DP8

    Cvc|z cooi|t pbisfd lc eadc ti dcvcfi~ a vj|af

    ea|mctjkg ~|ig|ae tbat fcvc|agcp fi`af& ik tbc

    g|iskd |c`is|pcp& ps`b ap p`biifp akd `zlc| `aocp+

    Wc a|c fiimjkg oi| fi`af jkvifvceckt&

    ck`is|agceckt akd ~|jdc+ T_ akd eapp ecdja wjff

    ajd tbjp ~|i`cpp+ P~ikpi|p wjff afpi lc spcd ti ajd

    tbc ecppagc dcfjvc|z+ Tbc giaf jp ti mcc~ `iptp

    diwk akd `ikvcz a pt|ikg ecppagc ti tbc ~ci~fc

    alist tbc ajep akd ilhc`tjvcp io tbc `ae~ajgk+

    Kitc tbat aff pti|ztcffjkg espt cr`fsdc ~ifjtj`p&

    vjifck`c akd djvjpjikaf t|jlafjpe+

    JKO\APT\S@TS\C

    Tbc giaf io tbc `ae~ajgk jp ti tca`b zistb ti spc tbc

    |cpis|`cp avajfalfc ti tbce akd ti wi|m wjtb ~ci~fc

    wbi bavc a``cpp ti tbc |cqsj|cd tc`bkifigz+

    Jko|apt|s`ts|c oi| tbjp ~|ig|ae bap twi cfcecktp8

    1+ @ae~ajgk pzptce8 ZisTslc& Kjkg akd tcrt

    vitjkg pzptce+ \cgjpt|atjik akd biptjkg io tbc

    `ae~ajgk eatc|jaf wjff lc o|cc+

  • 7/31/2019 I Am Africa This is My Story UNESCO Sponsor Campaign Overview

    11/11

    @i~ z|jgbt 1> \j`ba|d @+ @fipc @b|zpafjp @a e~ ajgk& Jk`+ btt~ 8gfila ffca |kjkgo|aec wi|m+kjkg+`ie 1> v ^ a g c

    EIKJTI\JKG&

    C_AFSATJIK AKD OIFFIWS^

    Eikjti|jkg wjff lc o|ie tbc Pi`jaf Kctwi|mjkg

    Kjkg |c~i|tp tbat ecaps|c tbc fcvcf io a`tjvjtz

    akd jktc|cpt jk tbc `ae~ajgk+

    Ecaps|ceckt io ps``cpp wjff afpi |cpsft o|ie

    tbc ~slfj` |ca`tjik ti tbc `ae~ajgk akd

    cvafsatjikp io tbipc jkvifvcd jk ~|ids`jkgvjdcip+

    Addjtjikaf ecaps|ceckt ak iec o|ie

    |ca`tjik jk tbc Kjkg lfigp akd `ieecktp ik

    tbc vjdcip+

    P`biif attckdak`c+

    Mcc~ jk ejkd tbat tbc `ae~ajgk jp a vj|tsaf 0?3 dazp

    7)?77?

    @cff8 2?>+