A Speedo Vision

Broadening The Appeal of Swimming

Swimming – A Sport for All

Swimming – A Lifetime skill

Swimming – Lifetime Fitness

Swimming – Dynamic Sport

Swimming – Team Work and Team Spirit

Swimming – Heroes and Role Models

Swimming – Success and Celebration

Swimming – Growing Media Interest

Speedo – Over 80 Years history

Our Future Challenges

Sources: RTI International; National Centeron Addiction and Substance Abuse

In the US, obesity now costs taxpayers $147bn a year in extra medical costs

1. Health

In the UK, obesity could cost the NHS £6.3bn by 2015Change4Life tv advertisement by M&C Saatchi (London) for the UK Department of Health

Epidemic levels of obesity in India. 17% of urban teens in India are obese

2. Ageing Population

The world's 60+ population is 650m.

By 2050, this is forecast to reach 2bn.

Source: World Health Organisation

3. Stress

47% of women said the big stress in their life is the demand on their time.

Source: www.trendwatching.com

4. Water Scarcity

In 20 years the world population may reach 8bn

50% jump in food and energy consumption

30% increase in demand for fresh water

Source: Engineering the Future alliance of professional engineering bodies report -BBC online

5. Social Responsibility

Saving the planets resources.

Eradicating Illness and disease.

Up to 3million die of malaria every year. 70% are children under 5

Solutions Through Swimming & broadening appeal

1.HealthSwimming is one of the highest calorie burning exercises at around 400 calories per 30mins. It is an all over body toning exercise.

2. Ageing PopulationSwimming is the best exercise for the aging population because of it’s low impact nature on the body and joints.

A social activity

3. StressSwimming is one of the easiest exercises to do and relax.

4. Water Scarcity

5. Social Responsibility"I am concerned about what I personally can do to help protect the environment"

Our Role

• To encourage more people to swim more often

• To encourage more people to enjoy the experience of water

FINA’S STRATEGIES• To promote and encourage the development of

swimming in all possible manifestations throughout the world

• To increase the number of facilities for swimming throughout the world

Speedo – encouraging all types of swimming

Speedo Causes – experiences in water

• World Swim Against Malaria

- Saving lives through swimming

• Lewis Pugh Everest Swim

- Campaigning against climate change

Speedo Marketing – promoting swimming

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