We Love Sparkswww.bretlsimmons.com

Excellence is a form of deviance

DO things your peers are not willing to do

Brand

The set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer

(Seth Godin)

How do you get attention?

• Buy - advertising• Beg - PR• Bug - sales• Build - social media

David Meerman Scott

Consistently Contribute

Value

ContentConversation

What is my brand?

http://www.bretlsimmons.com/2010-01/i-am-responsible-for-adhering-to-the-highest-values-that-i-can-envision/

New business card

www.namecheap.com

What does Google say about Sparks?

http://www.google.com/

Recommendation

• www.welovesparks.com• Create authentic content and conversation

– Business owners, civic leaders, educators, citizens– Blogs, Twitter, Facebook– Hub and spoke– Enable participants

• Keep your finger on the pulse

Questions?http://www.slideshare.net/BretLSimmons