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SD X MICD e s i g n M e d i a

MEDIA INNOVATION

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T Future of Media

Integrated,Ubiquitous,Invisible.

Empower Social communityOpen CollaborationInnovative Grassroots Economy

Enabled by multidisciplinary approachTechnology,Business,Human Values.

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T New Media meets Transportation

The CityCar is a stackable electric vehicle. The one-way sharable user model is designed to be used in dense Urban areas. Project sponsored by GM

Redesigned the digital car dashboard enabled withinternet turns Into a new medium of informationwith innovative interface. [more]

E-Ink technology enables dynamic personalization, turns the car into a medium of selfexpression and communication with painting of the car exterior.

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T New Media meets Tradeshow

Redesigned Fashion Trade ShowsExperience in collaboration with Pitti Immagine, a firm in Florence of Italy specializing in organization of fashionable events and trade fairs in the world.

With synthesis of various outcomes and thoughts, a multi-fiber touch interface was born in the second phase.

[more]

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T New Media meets Clothing

Investigated interactive clothing concept based on a mature smart fabric printed technology inspired by E-ink. The technology enables creation of smart and interactive clothing (without wiring and iswashable.)

Interactive music t-shirt prototypes: - "printing" music on cloth for roughly but not limited to 30- 60 secs. There is few touch points of interaction

- T-shirt graphics interacts with the music in the surrounding and animate based on the music level

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T New Media meets Clothing

Created information aesthetics and data visualization technique to analyze, rearrange, andtransform blog, twitter stream, song lyrics and more into artworks

As E-ink technology enables dynamic display,imagine the clothing could listen, collectdata/thoughts from and present your twitter’s stream, and deliver ‘voices’ through clothing (t-shirt) which becomes another form of media.

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T New Media meets Social Issues

New Media empowers advocating and mobilizing participation In addressing social issues in a bottom-up and grassroots manner.

Help bring Good50x70, a non-profit independent initiative to Asia and the US. It aims to raise awareness of social and cultural issues in generalpublic around the globe through effective andcreative social communication and posters.  It alsoprovides charities with a free database of communication tools.

[link]

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New Media meets Mass Customization

New media technologies empowers user participation and democratize product design such that users play the role of designers and consumers. Instead of mass production, the mass customization model provides a competitive advantage to countries or cities like the US and HK as well as saving cost and materials

Collaborated with local companies Dookaz andFONCEPT to bring the models to Asia.

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T New Media meets Social Venture

Philanthropist.org is an online exchange that joinscharitable donors with volunteers based on theP2P model which maximizes the efficiency, the effectiveness, and the power of giving; and connects givers’ passion to help with the power ofindividual volunteers. The bottom-up and grassroots model establishes long-termrelationship rather than one-time transaction in conventional charity giving.

[link]

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T New Media meets Marketing

Collaborated with GM, British Telecom, Suruga Bank, Dell on the research Customer Advocacy Marketing project and building enablingtechnologies and infrastructure.

The Customer Advocacy aims to morph the web content (styles, layout, and presentation materials) automatically and dynamically to progressively adapt to customer cognitive style to better servethe customers within only a few clicks. It improves customer royalty and retention rate.

[link]

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T New Media meets TV

More attention and investment are put intoresearch and development in cross media convergence, "Interactive TV" or "Participation TV" with audience interacting with the TV program content rather than TV set

Collaborated with regional Asian media companies HLCTV (HK/China PRC) to develop Targeted Adssystem for Interactive TV. The company hasexpanded into China with Shanghai Media Group.

[link]

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T New Media meets Open Collaboration

R&D project: Open Creative Platform

Developed proposal for Open Creative Platform (OCP), an online community based environment that provides an affordable way to facilitate the creative process and foster creativity. The

platformand community enables open collaborative production model based on the open source and wiki-style creation process. The system enables and cross disciplinary, -cultural and -national collaboration.

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T Personal Media

Online space for exhibiting personal media and photographic journal – Web 1.0, time before the New Media

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T Computer Visual Arts

Art work produced using Processing