enhanced media – tekes funding for media solutions projects
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Enhanced Media – Tekes Funding For Media Solutions ProjectsTRANSCRIPT
Software and digital media, Mari Isbom
MyNet
SNS hype or money spinner? Restaurant bank, 9.11.2007
Mari Isbom, www.tekes.fi/media
Enhanced Media – Tekes funding for media solutions projects
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
MyNet
Web 2.0 Deals Up 14% in First Half of 2007
More than USD 465 million in Web 2.0 companies from VC
Most of the U.S. focused on "Enterprise 2.0” area-
companies that use Web 2.0 technologies such as mashups and online collaboration to improve traditional business functions
Among the largest Web 2.0 deals of the first half was the USD 30 million first round for enterprise software provider n2N Commerce.”
Software and digital media, Mari Isbom
MyNet
Mobile social networking
The growth in mobile social networking is relatively small but significant, especially with younger users.
JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing
MySpace, Facebook and Google are mobile, but
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
MyNet
Who’s there?
Software and digital media, Mari Isbom
MyNet
Web 2.0 mobile…only 2 companies from Finland?
Software and digital media, Mari Isbom
MyNet
Value chain
CIM Creative Industries Management Ltd.. Sisältötuotannon liiketoimintamallit, LTT
CREATE > DISTRIBUTE - Is this valid anymore?
advertising
operators
device manufacturers
communities, platforms
otherNew entrants:
CREATES IDEA
HOLDS IPRs
TECHNOLOGY DRIVEN IDEAS
DEVELOPES COPYRIGHTS
PACKAGES IPRs
PROGRAMMING CONTENT
DISTRIBUTES COPYRIGHTS
MARKETS / BRANDS IPRs
DISTRIBUTION PLATFORMS
TICKETS MAGAZINES
BOOKS, CD, VIDEO, DVD, RADIO, TV
NET, WAP/3G
CONTENT CREATOR
CONTENT
PRODUCER
CONTENT DISTRIBUTOR
CONSUMER
Software and digital media, Mari Isbom
MyNet
SNS Ecosystem – Collaborative PartnershipsCreate/Edit > Share > Discover > Distribute > EXPERIENCE VALUE
WISPMobile Carrier
Community Provider(SNS site) Consumer
Consumer Publishers
Wireline BB Carrier
Wireless BB Carrier
Muni WiFi & Hotspots
ISPCable
Studios &Labels
ContentAggregators
Media Print Media
ApplicationProviders
AdvertisingEnablersDevelopers
GamesPublishers
Search
TechnologyEnablers
Device Vendors
Other SNSSites
Other SNS sites
AdvertisingAgencies
TransactionEnablers
Device Vendors
Brands & AdvertisersContent
Publishers
Tool & Platform
Providers
Micro
Community
Distribution Channels
Acc
ess
Brands
You
Software and digital media, Mari Isbom
MyNet
Software and digital media, Mari Isbom
MyNet
Not only pro’s
We’ll lose all control Hierarchy anarchy Why would someone it? changesDid not work last time, why… It cannot be free? Is it safe?Still: News Corp offers $5 billion for the Dow Jones, including the
Wall Street Journal (finalized July 2007).Google buys Doubleclick for $3.1 billion and YouTube for
$1.6 billion.Joost signs deal with Viacom to distribute TV shows online.ABC, CBS, NBC and FOX provide full length shows online.
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
MyNet
Enhanced media 2007-2008
Program to Finnish media companiesTo improve the competitiveness of the media industryFinnish media will be more international and onlineNew innovative products and services and media conceptsFocus on the most promising business opportunities
www.tekes.fi/media
http://digiworldhanoi.vn
Software and digital media, Mari Isbom
MyNet
Enhanced media2007-2008
Web 2.0 Mobile seminar
SNS Hype or money spinner
Collaboration 2.0
Webinar
27.8. 9.11.2-4.10. 5.11.25.10.
MyNet
Started with Web 2.0 market study Jan 2007Industry involved Activities
seminarsother events for partnering and information sharing
Funding for projects
Software and digital media, Mari Isbom
MyNet
Call is now open for company projects:
1. Feasibility studies internationalization, business strategy, partnering,
market studies business plan
2. Piloting, proof of concepts, new commercial products and services business innovations and models
9.11.2007-31.1.2008 Fill in the application at: www.tekes.fi
Enhanced media 2007-2008
Software and digital media, Mari Isbom
MyNet
www.tekes.fi/media
Thank you!
http://digiworldhanoi.vn