A Family of Publications

What’s Inside

jan 09 www.HealthierAtlanta.com

MEDIA KIT

You’ve

FoundYour

TargetMarket

Just

Advertising shouldn’tbe a shot in the dark.

Southwest Parenting Magazine offers infor-mation about numerous topics relating to childcare and parenting. This magazine provides families with innovative ideas and real-life solutions to issues they may have concerning their children’s health, education, and general family matters. Southwest Parenting caters to the needs of parents who have children of all ages. It is also a sister publi-cation of Home & You Magazine, Healthier Atlanta Magazine and part o lishing LLC brand. Would you like to market your product or service to parents in South Metro Atlanta? South-

west Parenting Magazine offers advertisers that opportunity to reach a select group of educated,

well-engaged parents here in Atlanta. If you have a prod-uct or service that is a good fit for our community of par-ents and kids, we have opportunities for you to advertise.

Readership: 15,000Distribution: Quarterly - Jan, Apr, July, Oct

You’ve Found Your TargeT MarkeT!

A Readership of Over 15,000 People!Southwest Parenting Magazine is printed quarterly and is located in over 175 storefronts & high traffic locations in the South Metro Atlanta community. We distribute the magazine each month, and all magazine racks are replenished monthly. Our loyal readers consist of concerned parents, and families in South Metro Atlanta. Please go to our website for all distribution loca-tions.

Why Market Your Business in Southwest Parenting Magazine?

Our magazine is targeted which puts your advertisement squarely in front of qualified potential customers. Our magazines are Free, with a bright vivid cover that will extend the value of your advertisement many times over. Local print magazine advertising is a targeted marketing program. A balanced advertising budget should include targeted local advertising that focuses on your nicHe. Southwest Parenting Magazine provides you that opportunity.Our magazines reach those consumers with the greatest disposable income in South Metro Atlanta. Our readers are concerned parents! They look to Southwest Parenting Magazine for products and services, and useful information to share with friends and family.

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Magazine Ad Sizes

Full Page (Bleed)

8.4375 X 10.75 in

1/4 Page3.968 X 5.125 in

1/2 Page5.12 X 7.9375 in

1/8 Page3.968 X 2.562 in

Company Name:Address:Website:Contact:Phone/Fax:E-mail:

Digital Ad Materials and Submission

Platforms: Pc only

Software: Files from Photoshop, illustrator or PageMaker are accepted. include all screen and printer fonts and placed images. Files from non-standard desktop applications such as Microsoft Works, Publisher, ect., may result in additional charges.

Graphics: images must be in cMYK format. no rBG or PMS colors. Photos must be minimum 300 dpi for best results.

File Formats: PDF, JPeG, PSD. TiFF, in Design, MS Publisher, MS Word

Ad Size: Ads should be set up exactly to published sizes without crop marks. Bleed ads should extend .25” beyond trim size.

File Name: Indicate your company name and issue date in file name.

Questions: contact Malcolm Davie at 404-349-1959 or email us at mbdavie@bellouth.net Website: www.swparenting.com

Business Listing(See price list)

All ads are in black and white except for back cover. Art Director can provide graphic design for a fee. Ask your sales representative for rates.

Advertisment Product code Monthly Price Quarterly Price

1/8 page c8 $35 $90

1/4 page c4 $60 $165

1/2 page c 1/2 $105 $295

Full Page ci $180 $500

Full Page - Outside Back cover cOB $215 $605

Display your ad in more than one magazine for less!

*Business Listing cL 4 $20 $50

Magazine Advertiser Rate Sheet (Price Applys for all 3 Magazines)

* Business Listings appear in the advertisers directory which is located in the back of each magazine issue.

For more information or any questions, please contact Malcolm Davie, Sales/Market-ing Manager by email at mbdavie@bellsouth.net Or call the office at 404-349-1959.

ASK ABOUT First Time AD DiScOUnTS! Also be sure to tell friends and family about

www.swparenting.com

Placement Price Size/Format

Home Page $60/send Header - 728x90 banner ads that appear in header, next to logo

Article Pages $35/send content - 300x250 rectangular ads that appear on right-top of content

Article Pages/rotating $25/send rightside - 160x600 skyscraper ads that appear in right sidebar.

Website/Display Advertising

Type Frequency/reach Price Size/Format

Direct email to Businesses Monthly/750 $25/send 120x600/300, 25k, gif/jpeg only

Magazinee-newsletters Monthly/750 $25/send 120x600/300, 25k, gif/jpeg only

Email Marketing

2009 Quarterly Magazine issues and cutoffs

issue

Healthier Atlanta Home & You Southwest Parenting

Payment/Sumbission

cutoff

Distribution Date

Payment/Sumbission

Deadline

Distribution Date

Payment/Sumbission

Deadline

Distribution Date

January 1/7/09 1/15/09

February 2/11/09 2/19/09

March 3/11/09 3/19/09

April 4/8/09 4/16/09

May 5/6/09 5/14/09

June 6/10/09 6/18/09

July 7/8/09 7/16/09

August 8/9/09 8/13/09

September 9/9/09 9/17/09

October 10/7/09 10/15/09

november 11/8/09 11/19/09

December 12/8/09 12/17/09

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Zip code ________ V-code ______ (last 3 digits in group of numbers on back of card)

1. Product code: _____________ (see Price List).

2. Magazine names: 1._______________________ 2._______________________ 3._____________________

3. Ad will run for ___ consecutive issues beginning _________ 2009, and will continue through __________ 2009.

4. Monthly rate: $________ x Months _____ = $________ + Ad Layout $ _________ + Multi-Magazine Discount $ (_____) = Total $ __________ .

5. Advertiser will provide all advertising copy, logo, and special instructions to new Hope Publishing. For advertisers requiring ad development or modification, new Hope Publishing offers ad layout/design services starting at $75.00.

6. Payment. Payments are due in advance of publishing the ad as follows: 1st payment – two months down; 2nd and succes-sive payments – due monthly thereafter at monthly rate until paid in full. receive 5% discount if 6 or12 month ad amount is paid in one lump sum.

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New Hope Publishing, LLC

5055 Montcalm Drive, SW Atlanta, GA 30331 Email: nhpub@bellsouth.net

Office (404) 349-1959 Fax (404) 629-0446

NHP – Rev. 1/6/06

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New Hope Publishing, LLC Authorized Representative

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