southeast region faculty conference - using social media to provide information and promote programs
TRANSCRIPT
Is It Time to Re{consider} Social
Media?
Social media for work competencies in Cooperative Extension
How many of you would consider social media and online presence as:
A necessary work competency for AgriLife Extension
A critical work competency for AgriLife Extension
An optional work competency for AgriLife Extension
At one time, everyone knew the Extension agents.
Seen as responsive (home & farm visits).
Known as the link to the land grants (research and undergraduate).
Was one of the few people in the community with a college degree.
Shared research findings.
What’s different?
3Photo: https://flic.kr/p/bt7p7R
Six drivers of disruption Institute of the Future
http://www.iftf.org/futureworkskills
• Rise of smart machines and systems
• Globally connected world
• Superstructed organizations
• New media ecology
• Computational world
• Extreme longevity
http://www.flickr.com/photos/kabanski/914928023
Cooperative Extension has an image deficit(Dave King http://www.joe.org/joe/1993fall/tp1.php)
5Heard of Cooperative
ExtensionHeard of University
ExtensionUsed Extension
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16
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General popluation
18-35 year olds
Copernicus 2009 Study
INTERNET
Don’t know it?
Know it?
Texas Variables
Changes in Population• Between 1997 and
2007, Texas had a total net gain of 4,290,847 new residents
Over 85% of this population expansion occurred in only 25 counties, accounting for about 10% of the state’s land area. These high-growth counties are clustered around the state’s major metropolitan areas.
1997 2002 2007 % Change
19,439,337 21,779,893 23,728,510 22.06
Population Trends in 2010’s
• Different types of landowners: (Cearley 2006)• Ag Business• Born to the land• Reborn to the land
• Inheriting earlier• Female ownership increasing• Absentee landowners• Diversifying population• Diversifying family structures• Four generations in the workforce
What Does it mean to be a 21st Century Extension?
Attributes for 21st Century Extension Professionals
Exte
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Org
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& P
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Stu
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Skills needed for 2020 knowledge workerInstitute of the Future http://www.iftf.org/
Sensemaking
Social Intelligence
Novel Adaptive Thinking
Cross Cultural Competency
Computational Thinking
New Media Literacy
Transdisciplinarity
Design Mindset
Cognitive Load Management
Virtual Collaboration
The world has moved on – Roland
The GunslingerBy Steven King
Gender Matters for Generation Y– www.atkearney.com
Generational Divide Managing Motivating Multigenerational Talent Of Workplace
http://www.slideshare.net/kellaprice/generational-divide-managing-motivating-multigenerational-talent-of-workplace
by Kella Price, CEO, HR and Training Consultant at Price Consulting Group
Formal and Informal Learners
A look at the
numbers
Your outreach and activity should use the strengths for generations
• Who trusts/uses sites?• Will a video be better?• Should I select IM?• Are they socially online?• Where are they getting news?
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Top 5 Things 21st Century Agent Needs• Understanding formal and informal learners better• Using Data to drive decisions• Learning how to create content• Going where the people are• Building scalable goals
SENSE MAKER
What does Sense Making involve?• Finding relevant information
• Looking internally• Looking externally
• Curating and validating that information • Selecting the most relevant information pieces• Taking relevant information and creating a story
around that (providing context)• Making conclusions and advise• Sharing • Engaging
Recommendation #1County Website or Program Website
Good title
Pictures[shares for social spaces]
Links to resources****
Call to action *****
The Family and Consumer Sciences in Awesome CountyServes to connect citizens with resources and programs thatContribute to the long-term health of citizens.
The three program areas that I focus on are1.) Diabetes awareness – over 1 in 4 adults have characteristics that are precursors to adult onset diabetes. 2.) Obesity – Texas leads the nation in youth and adults whoAre obese. I have several programs that you can get involved with to Help manage and move toward a healthy lifestyle• Be Well Awesome• Healthy Eating on a Budget3.) Elder Care – 25% of the population of Awesome county is 65 and older.
Texas Agrilife also provides additional resources through the state Family and Consumer Sciences website where you’ll find multiple resources and programs that serve Texas Citizens.
Recommendation #2Use Facebook Better
Grumpy Cat…
Playfully Connect
• Theme your weekly posts• Trivia Tuesday• Caption this Thursday• TBT
• Hold informal contests ABOUT your programs• How many steps a day do you need• What percentage of children have diabetes
Two FUN things to learn
• Meme’s• PicMonkey
Meme
Quick Meme
Use Visuals
Learn from Good Examples
• Texas Farm Bureau• Photo on EVERY post• Recognize partners• Ask questions• Have FUN!
• Texas Parks and Wildlife• Lots of context
Great Photo Editor
http://picmonkey.com
Recommendation #3Curate – somewhere somehow
Seeking
• Find resources you use from AgriLife (look at your desk, front office, bookshelf)
• Find resources from Partners• Search YouTube for video’s• Twitter
• Use #topic (#drought #texas) • Often times MORE to date than Google
1.) Go find all the AgriLife Publications I like to use2.) Find sites and pubs from partners
3.) Add to resources as they become available
Storify.com
BOARDS
Pins are Organized to Boards
Group Pinboards
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Recommendation #4Share – have a strategy
BOARDS
Inst
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Inst
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Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/
Hundreds of things we do in Cooperative Extension that very few people get to EVER see or do
Share• Make sure your website is one of your best resources
• You have the MOST control here• Marketing/SEO is built in to AgriLife’s marketing
• Consider the engagement continuum• After an event where are the resources you provided?
• Share everywhere• Post slides to Slideshare• Post publications to Facebook, Twitter, blog, ect…
• Consider the value of sharing versus hording
